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November 2018

Why Not All Motorcycle Brands Need Reviving

The appeal of bicycles of yesteryear is almost irresistible. Bikers, I think, are romantic by nature anyway, so the mystique of big names like Norton, Vincent or Matchless is only heightened by the decades that separate them from us. We love a good sad story, but the only thing better than a tragic story of […]

Jaguar Land Rover enters the electric motorcycle business

Jaguar Land Rover is taking its first steps in the motorcycle world by investing in the electric bicycle startup Arc. The company’s InMotion investment fund, which aims to advance electrified mobility, is backing the Coventry-based bicycle maker, started by former Jaguar executive Mark Truman. “For Jaguar Land Rover’s venture capital fund, it’s about being a […]