South African brand Mami Wata brings a more diverse take on surf culture to Abbot Kinney
For decades, the image of a surfing lifestyle has been one of Southern California’s top exports, but for too long it’s been tied to an all-white, geographically restricted ideal. South African surf lifestyle brand Mami Wata wants to change that. No more WWD “Everyone thought the surf industry was surf culture, and the best thing […]