Harley-Davidson’s electric motorcycle business to become a publicly traded company

Harley-Davidson’s Electric Motorcycle Company LiveWire Becomes a Public Company

Harley-Davidson Inc. on Monday announced that its LiveWire electric motorcycle business would go public in a deal – valued at nearly $ 1.8 billion – with a London-based acquisitions company.

LiveWire will be listed on the New York Stock Exchange under the symbol LVW. The transaction is expected to close in the first half of 2022, Harley said in a statement.

Harley-Davidson will retain an approximate 74% interest in LiveWire. Shareholders of partner AEA-Bridges Impact Corp. will hold around 17%.

Jochen Zeitz, Harley’s, President, President and CEO, will serve as interim CEO of the new company for a period of up to two years. Ryan Morrissey, whose title is director of electric vehicles at Harley, will be the president of the new company.

“Today’s announcement is a historic milestone with LiveWire on track to become the first publicly traded EV motorcycle company in the United States,†Zeitz said in a statement.

Following: Harley-Davidson avoids 56% tariffs in European Union trade dispute resolution

Following: With increased sales of motorcycles in the United States, Harley-Davidson achieves better-than-expected third quarter

“This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model,†said Zeitz.

AEA-Bridges Impact Corp. is a specialist acquisition company formed by private equity firm AEA Investors and Bridges Fund Management. Special Purpose Acquisition Companies, or SPACs, are used as a shortcut to going public, bypassing the long and expensive process of a traditional initial public offering.

One of the goals of AEA-Bridges Impact Corp. is environmentally friendly projects. Another partner in the Livewire agreement is KYMCO, a Taiwanese manufacturer of motorcycles, scooters and utility vehicles.

“We are at the confluence of two fundamental changes impacting the industry: vehicle electrification and sustainability. LiveWire is well positioned to become the premier brand for sustainable electric motorcycles and redefine the industry by leveraging the manufacturing and distribution expertise of Harley-Davidson and KYMCO â€John Garcia, President of AEA-Bridges Impact Corp. , said in a statement.

Following: Harley-Davidson Doubles Electric Motorcycle Market With LiveWire Brand Launch Including Dedicated Showrooms

Following: Harley-Davidson Launches Used Bikes Website, Reports Quarterly Profits

LiveWire is Harley’s first electric motorcycle, launched in 2019, as part of an effort to attract younger customers. The fast and powerful street bike requires no clutch or gear change, simplifying the operation for new riders. And the bike can pick up energy from braking and add a charge to the battery, which is useful when riding in traffic jams.

The newly formed company will also include STACYC, a brand of children’s e-bikes.

The transaction, which has been approved by the boards of directors of Harley-Davidson and AEA-Bridges Impact Corp., will be funded by $ 400 million from AEA, $ 100 million from Harley-Davidson and $ 100 million from KYMCO.

Harley shares were higher after Monday’s announcement and ended the day at $ 38.54, up 4.7%

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This article originally appeared on Milwaukee Journal Sentinel: Harley-Davidson’s LiveWire to Become a Public Company

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Electric motorcycle brand steps up for UK launch

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Electric motorcycle brand Maeving hired Wild Card to manage its UK launch this month.

The Coventry-based bicycle maker is launching practical e-bikes that “channel the best of British motorcycle design heritage into a new kind of electric vehicleâ€.

Maeving said his USP is the bike’s removable battery – which can be charged from any outlet, whether at work or at home, making refueling easy.

Wild Card was incorporated to generate interest ahead of the bike’s general sale in January.

Maeving founder Seb Inglis-Jones said: “It is an incredibly exciting time for us. After several years of product development to bring our revolutionary bikes to market, it was imperative that we find the right PR partner for the launch – a partner with great relationships, experience of successfully launching startup brands and passion. to do good for the planet. which is equivalent to ours. Wild Card did the job perfectly.

Wild Card MD, Georgie Upton, added, “We are really excited about the game-changing potential of Maeving e-bikes and helping the brand accelerate the electric revolution in the two-wheeled space.

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Bajaj Auto defeats Hero MotoCorp to become # 1 motorcycle brand in November

Bajaj Auto became India’s top-selling motorcycle brand in November, combining both domestic and export figures. The large Pune-based motorcycle company registered 338,473 units last month, 12% below its own sales performance in November 2020, when it sold 384,993 units. Hero MotoCorp, the long-time pole holder in the Indian two-wheeler market, sold 329,185 motorcycle units last month, combining both domestic and export figures.

Similar bikes

(Also read: Bajaj Auto two-wheeler domestic sales drop 23% in November, sells 144,953 units)

Hero MotoCorp recorded a 39% drop in overall motorcycle sales in November 2021, compared to the same month last year, when it recorded 541,437 units. However,

November 2021 was one of the few times that Bajaj Auto was able to beat Hero MotoCorp in overall motorcycle sales. However, Hero MotoCorp remained at the top of the two-wheeler rankings, combining both its motorcycle and scooter sales. While Bajaj Auto sold 338,473 units in domestic and international markets, Hero MotoCorp sold a total of 349,393 units of two-wheelers in domestic and international markets.

Bajaj Auto, despite a 2% drop in exports, saw more than half of its motorcycle sales come from international markets. It shipped 193,520 units of motorcycles to overseas markets and registered 144,953 units in the domestic market.

Among its international market countries in Latin America and Africa, the local motorcycle major recorded higher sales figures. Bajaj Auto currently sells its motorcycles in nearly 70 countries around the world.

Hero MotoCorp, on the other hand, is a specialist in the low-displacement motorcycle segment. The local two-wheeler brand has a stronghold in the commuter segment, which has been hit in India due to the late monsoon retreat in many parts of the country as the harvest has been delayed.

This impacted Hero MotoCorp’s sales in the rural area where the company has a strong consumer base. A downturn in the entry-level commuter bike segment and consumer preference moving towards high-end models also played a key role against Hero MotoCorp.

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Bajaj Auto Becomes # 1 Motorcycle Brand in Total Sales in November 2021

Bajaj Auto’s combined sales in November 2021 amounted to 3.38 lakhs, with exports totaling 1,935,520 units.

Bajaj Auto released an official statement pointing out that it sold around 3.38 lakhs of motorcycles in the domestic and export markets combined as of November 2021. Thus, it became the top-selling motorcycle manufacturer with 1 44,442 units. sold in the domestic market, exports totaling 1 93 520 units.

Exports generated huge volumes for the Chakan-based brand and last month the tally was much higher than the next three competitors combined. This is due to a difficult global macroeconomic environment and the global two-wheeler industry facing production constraints for various reasons.

Just a few weeks ago, Bajaj launched the biggest displacement pulsars ever made, the F250 and N250 at a competitive price of Rs. 1.40 lakh and Rs. 1.38 lakh (ex-showroom) . Both are powered by an oil-cooled 249cc single-cylinder fuel-injected engine producing a maximum power of 24.5hp and 21.5Nm of maximum torque. It is mated to a five-speed transmission and comes standard with a slip clutch and assist.

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The Bajaj Pulsar N250 is an evolutionary version of the NS200 and F250 on the now-discontinued 220F in terms of design, but the new tubular chassis, new body panels, larger brakes assisted by a single-channel ABS system, a panel The revised dash and other updated mechanics have helped make the Quarter Liter Duo a compelling package.

In fiscal year 2022, sales of the Bajaj Pulsar series exceeded the lakh per month mark three times with an annual average of 97,000 units. In the domestic market, sales of the entry-level commuter Bajaj Platina doubled this year, while in export markets like Nigeria, Egypt and Mexico, the highest ever motorcycle retail sales have been executed.

Speaking of the milestone, Rakesh Sharma, Executive Director, Bajaj Auto noted, “Being the best builder in the toughest conditions is a true reflection of Bajaj Auto’s resilience and a consequence of our commitment to serving global customers through differentiated products and superior propositions. Our presence in more than 70 countries has enabled us to post stable performance despite the volatility of the environment.

The brand of electric motorcycles SUPERSOCO publishes a statement regarding the ownership of the intellectual property rights of the brand

SHANGHAI, December 1, 2021 / PRNewswire / – The World’s Largest Motorcycle Trade Show EICMA, ended on 28 november in Milan, italy. During the event, SUPERSOCO, a world famous and recognized brand of electric motorcycles, discovered that a company was exhibiting, without permission, several of SUPERSOCO’s best-selling models in violation of its exclusive appearance patents and rights. intellectual property, such as CPX / TC MAX / CU / VS1, and has used the SUPERSOCO brand and some of its models for media communications.

SUPERSOCO made the following statement:

Supersoco intelligent technology (Shanghai) Co., Ltd. (“SOCO”), is the creator of the SUPERSOCO brand, owns the intellectual property rights and appearance patents for the vehicles of the SUPERSOCO brand. The SUPERSOCO brand did not participate in EICMA this year and did not authorize any third party agency to act as a representative of the brand at the event.

Since its inception in 2015, SOCO, led by founder Mr. Sherman, has independently carried out the design and development of a wide range of models and successfully launched them to the market. The model line has been favored by motorcycle fans around the world and recognized by agents in many countries. Many of the company’s models have won international design awards, such as the German Red point Award and IF Design Award.

SOCO is a start-up with innovative design and production capabilities and has a positive impact on the development of the transport industry powered by renewable energies. Over the past six years, driven by independent design and R&D, SOCO has always focused on the field of high-end two-wheel electric vehicles. The company has registered more than 1,500 independent intellectual property rights, covering invention patents, utility model patents, appearance design patents and software copyrights.

Contact: Molly mu, [email protected]

SUPERSOCO SOURCE