Author: Diana M. Cuyler

Harley-Davidson transforms its brand of electric motorcycles into a separate company

Motorcycle Brand

LiveWire will still be 74% owned by Harley-Davidson and its financial results will be released with Harley’s, but it will have its own trading of shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% stake.

The spin-off gives LiveWire a business valuation of nearly $ 1.8 billion. Harley-Davidson’s current overall market capitalization is approximately $ 5.8 billion.

LiveWire currently offers only one model, the LiveWire One at $ 22,000. The 100-horsepower bike has a range of 146 miles in low-speed city driving and 70 miles in high-speed highway driving. The Harley LiveWire electric motorcycle was first introduced as a concept bike in 2014. It went on sale as a production model in 2019, but was often criticized for its high price tag during its era. approximately $ 30,000.

Harley-Davidson plans for LiveWire to release three more electric motorcycle models, but the company has not provided a timeline for when. It plans to sell around 190,000 electric motorcycles worldwide in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles. The brand will also market small electric bicycles for children.

LiveWire competes with young electric motorcycle makers like Zero and Lightning, both based in the United States, and Italian Energica. Electric motorcycles currently only represent 1% of motorcycles sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they are expected to represent 13% of sales in Europe and 45% in China, according to a Harley-Davidson. -Presentation of Davidson investors.

Harley-Davidson announced its own five-year strategy earlier this year, which was to focus on the brand’s core market segments, large touring and cruising motorcycles.

Polisi di Skotlandia Difilmkan Bermain Strip Poker

Gambling

Detektif di Skotlandia telah meluncurkan penyelidikan kriminal setelah video petugas polisi yang melayani yang konon bermain strip poker menjadi viral di internet.

Insiden itu terjadi di Campbellton, Argyll, pada 22 November. Klip itu dibagikan secara luas di platform media sosial yang mengakibatkan rasa malu yang luar biasa bagi Polisi Skotlandia dan petugas yang terlibat. Rekaman itu menunjukkan tiga petugas pria dan satu polisi wanita di dalam flat pribadi yang direkam dari properti lain di seberang jalan.

Menurut mereka yang merekamnya, para petugas itu diduga melakukan ‘tindakan seks’. Mereka diduga memainkan permainan strip poker setelah mabuk.

“Ini adalah kota yang sangat kecil dan erat, semua orang membicarakan tentang video tersebut. Saya tidak tahu siapa pun yang belum pernah melihatnya. Ini adalah tempat di mana semua orang saling mengenal,” kata sumber yang dapat dipercaya.
Meskipun kebanyakan orang akan menganggap klip itu lucu, individu yang memfilmkan dan memposting video itu harus peduli; mereka hampir pasti akan menghadapi setidaknya dua dakwaan ketika masalah itu dibawa ke pengadilan. Pengungkapan foto atau film intim adalah kejahatan berdasarkan Bagian 1 (2) dari Undang-Undang Perilaku Menyesatkan dan Pelecehan Seksual (Skotlandia) 2016. Selain itu, merekam individu dalam suasana intim tanpa persetujuan mereka adalah pelanggaran pidana berdasarkan Bagian 9(1) dan (4) Undang-Undang Pelanggaran Seksual (Skotlandia) 2009.

Faktanya adalah apa yang terjadi antara orang dewasa yang menyetujui di balik pintu tertutup seharusnya tidak menjadi perhatian siapa pun. Meskipun demikian, Anda akan berpikir petugas polisi tidak akan begitu naif untuk ketahuan bermain poker telanjang oleh publik.

Polisi Skotlandia terpaksa menanggapi, dan juru bicara Polisi Skotlandia mengeluarkan pernyataan:

“Kami mengetahui laporan rekaman ponsel yang dibagikan secara online; penyelidikan masih dalam tahap awal,” kata juru bicara itu.
Peristiwa ini memalukan dan meragukan tingkat kompetensi dan kecerdasan mereka yang seharusnya menjadi aparat penegak hukum.

Harley-Davidson’s electric motorcycle brand, LiveWire, merges with a SPAC to go public

Motorcycle Brand

LiveWire, the electric motorcycle company spun off from Harley-Davidson, goes public by merging with a special acquisition company, or SPAC. The transaction will net LiveWire approximately $545 million for a pro forma enterprise value of approximately $1.77 billion, Harley-Davidson said in its announcement. LiveWire is the latest electric vehicle company to go public by merging with a SPAC, also known as “blank check” companies.

LiveWire merges with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by John Garcia and Michele Giddens, two private equity executives based in New York and London respectively. Garcia and Giddens teamed up last year for the express purpose of merging with a company that works to achieve the United Nations’ Sustainable Development Goals, according to Reuters.

Unusually, there’s a third partner in the deal: Kymco, the Taiwan-based scooter maker. Harley-Davidson describes Kymco as a “strategic partner” that will help manufacture and distribute LiveWire’s electric motorcycle.

The deal will be funded by “ABIC’s $400 million held in trust, a $100 million investment from Harley-Davidson and a $100 million investment from KYMCO, through a PIPE (private equity investment ),” the press release read. When the deal closes, LiveWire’s shares will trade on the New York Stock Exchange under the symbol “LVW.”

Earlier this year, Harley-Davidson decided to turn LiveWire into its own brand, with the aim of launching several electric motorcycles under the nameplate. The first product of this effort is LiveWire One, a $21,999 electric motorcycle with a range of around 145 miles (depending on riding type).

It’s a similar move to how the 118-year-old company approached its new e-bike brand, Serial 1. The idea is for LiveWire to continue to benefit from its relationship with its parent company while forging its own identity. brand that distinguishes itself from Harley Davidson. The company telegraphed the move in its Hardwire strategic plan to reinvigorate its declining sales over the next five years. This dedicated division would be “focused exclusively on leading the future of electric motorcycles,” the company said in its plan.

According to Harley-Davidson:

LiveWire plans to redefine motorcycling as the all-electric motorcycle industry leader, focusing on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling. LiveWire will build on its DNA as a nimble disrupter from the Harley-Davidson lineage, capitalizing on a decade of learnings in the electric vehicle industry and the iconic heritage of the world’s most desirable motorcycle brand.

LiveWire is the latest in a growing line of electric vehicle startups, self-driving vehicle companies and auto suppliers to go public by merging with “blank check” companies, which are publicly traded investment vehicles .

There have been a few hits, like Lucid Motors’ mega-SPAC that valued the luxury electric vehicle company at $20 billion. But there were also some notable flops. Lordstown, Canoo and Nikola are among the electric vehicle companies that have encountered speed bumps after going public. (Even Lucid is now under investigation by the SEC.) There is a feeling that in rushing to cash in on the SPAC boom, these startups have had to contend with the demands of listing on a major exchange.

Harley-Davidson stock rises on plans to take electric motorcycle company LiveWire public

Motorcycle Business

Yahoo Finance Live presenters Brian Sozzi and Julie Hyman analyze Harley-Davidson’s positive performance as they announce plans to take LiveWire, its electric motorcycle business, public through a SPAC deal.

Video transcript

JULIE HYMAN: But let’s talk about another such deal here, and it has to do with Harley-Davidson. The company agreed to create its electric motorcycle division, LiveWire, as it is called. It will merge with SPAC for approximately $1.77 billion. SPAC is called AEA Bridges Impact Corp.

And what’s interesting about that, Brian – and I know you’ve covered this more closely than I have – but you know there was some excitement when HOG came out with these e-bikes, wasn’t there ? And now he gets rid of it. Is this a sign that the division was working well or not so well?

BRIAN SOZZI: I have a lot of ideas on this, but unfortunately we don’t have much time for me to share them. But I thought, I like this case. But there is an interesting aspect to this.

So Harley-Davidson basically partners with KYMCO, a Taiwanese bicycle manufacturer. So it’s a bit strange to see an iconic American company partnering with KYMCO, to basically help produce its electric motorcycle, so there’s that aspect here.

So just from a pure numbers perspective here, it makes sense. This will help, I think, reduce a lot of the costs that Harley-Davidson has incurred over the past three years or so since the initial introduction of LiveWire. That e-bike you see up there on the screen. A very, very fast bike. Not for everyone, of course.

But again, it helps to alleviate some of those costs on the balance sheet, to reduce those costs, and Harley-Davidson could focus, I think, a little more on staying true to its DNA, which in the foreseeable future, might just do an old school of gasoline-powered Harley-Davidson motorcycles. But I understand why the stock is up here. It seems logical to me.

JULIE HYMAN: Yeah. And that makes you wonder, though, you know, given – it’s just interesting the trajectory and the plan that we’ve seen for the automakers against Harley-Davidson here, isn’t it? And say, if you compare it with Ford, for example – and what he talked about in terms of orders for the Lightning, right? The electric version of his F-150 — compared to what we see here, that’s also an interesting contrast, isn’t it?

BRIAN SOZZI: He is. And if you follow the history of Harley-Davidson, last year, last year, under new CEO Jochen Zeitz, I think it led to this, up to this event. They isolated LiveWire a few months ago. Jochen, keep in mind, was president of Harley-Davidson, was named CEO, I believe, in early 2020.

So I think he was behind this development. And that comes at a time when you see the valuation multiples of electric vehicles, power companies, skyrocketing. Of course you have Tesla. You have the likes of Lucid. You have Zero, a manufacturer of electric motorcycles. They managed to raise a good amount of money. Again, I think this is a potentially timely transaction for the company. Still, it’s hard to see this iconic American company teaming up with a Taiwanese company to create what looks to be the future of electric motorcycles.

JULIE HYMAN: Yeah, well, we’ll see what kind of demand and what kind of… maybe what kind of technical expertise they’ll get from that company as well.

The electric motorcycle company ALYI operates alongside

Motorcycle Business

Dallas, Texas, December 13, 2021 (GLOBE NEWSWIRE) – Alternet Systems, Inc. (OTC Pink: ALYI) today introduced the Harley-Davidson announcement that it will go public with its LiveWire electric motorcycle division through a SPAC merger with AEA-Bridges Impact Corp at a pro forma enterprise value of $ 1.77 billion.

“LiveWire plans to redefine motorcycles as the industry leader in fully electric motorcycles, with a focus on the urban market and beyond,†the company said in a statement.

LiveWire says it will have two strategic partners, Harley-Davidson and Taiwanese powersports company KYMCO.

“At the risk of sounding shameless, ALYI implemented what now appears to be the Harley-Davidson electric motorcycle business plan ahead of Harley-Davidson,†said Internet Systems CEO Dr. Randell Torno. “We married Western design with Asian manufacturing to develop electric motorcycles for the emerging urban market while Harley-Davidson was still developing electric motorcycles at SUV prices. Now Harley-Davidson believes their urban and beyond goal with their partner KYMCO is a $ 1.7 billion idea. Well, I tend to agree with them. ALYI just got the idea first. Perhaps with a global brand like Harley-Davidson pursuing an electric motorcycle strategy parallel to our own, ALYI’s electric motorcycle business will benefit from the implicit validation of our electric motorcycle strategy.

ALYI has started shipping electric motorcycles made in China to enter into service in the motorcycle taxi market in East Africa.

ALYI partnered with MODUS in 2019, a Texas-based engineering company, and to develop an electric motorcycle for ALYI based on the BMW R71 motorcycle design of the 1930s.

ALYI recognized early on the market’s potential to marry Western design with Asian manufacturing.

In addition to rolling out electric motorcycles in Africa, ALYI has also started supplying electric three-wheeled vehicles in Africa for the taxi and delivery markets as another component of ALYI’s global EV ecosystem solution. .

ALYI’s EV ecosystem strategy firstly focuses its efforts on developing solutions for the East African market where per capita transport is low and where EV solutions have the potential to be a first transport solution on the market rather than replacing an existing solution.

EV solutions robust enough to support the East African environment are also likely to be viable solutions anywhere else in the world, and ALYI plans to expand globally.

ALYI designed its EV Ecosystem solution to include democratized participation. ALYI has partnered with Revolt Token (RVLT) to fund the growth of ALYI by offering participation in the EV ecosystem through the sale of Revolt Tokens.

To learn more about Revolt Token and how to participate in ALYI’s electric vehicle ecosystem through the purchase of Revolt Tokens, visit https://rvlttoken.com/.

For more information and to stay up to date on the latest global developments at ALYI, please visit www.alternetsystemsinc.com.

Safe Harbor / Disclaimer: This press release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned in this document will make significant sales, failure to meet the timing or performance requirements of the companies’ contracts, the liquidity position of the companies, the capacity companies to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events mentioned in this press release may not occur.

Alsternet Systems, Inc.Randell Torno

[email protected]

+ 1-800-713-0297

  • $ ALYI – Electric Motorcycle Company ALYI Works Parallel to Harley-Davidson SPAC

  • $ ALYI – Electric Motorcycle Company ALYI Works Parallel to Harley-Davidson SPAC

Harley’s “LiveWire” Electric Motorcycle Brand to Be Publicized in SPAC Agreement with KYMCO

Motorcycle Brand

NEW YORK, NY – JUNE 23: Harley-Davidson riders unveil Project LiveWire, the world’s first electric vehicle … [+] Harley-Davidson motorcycle on a special ride across the iconic Manhattan Bridge on June 23, 2014 in New York City. (Photo by Neilson Barnard / Getty Images for Harley Davidson)

Getty Images

The quest to get U.S. motorcycle maker Harley-Davidson back on track took an unusual but not entirely unexpected turn on Monday with the reveal that the company’s new brand of electric motorcycles, LiveWire, will go public with a PSPC deal. in a close future. .

No specific date for a public offering has been given and the deal is subject to the approval of the shareholders of the SPAC company, but a press release said that LiveWire, which was recently created by Harley-Davidson as than its own brand, will be associated with sustainability. Specialized acquisition company AEA-Bridges Impact Corporation (aka ABIC) for listing as LVW on the New York Stock Exchange. ABIC is listed under the stock symbol IMPX.

Additionally, Taiwan-based KYMCO is also part of the deal. KYMCO manufactures a wide range of scooters, light motorcycles, ATVs and other motorized devices and sells them in countries all over the world, including in the USA, where they are best known for their scooters. KYMCO’s US headquarters are located in South Carolina.

According to the press release, “LiveWire’s funding will consist of $ 400 million in cash from ABIC held in trust, a $ 100 million investment from Harley-Davidson and a $ 100 million investment from KYMCO, via a PIPE (private investment in public capital). ” When public, “Harley-Davidson will retain an approximate 74% stake in the company, ABIC shareholders will own approximately 17%, and the founders of ABIC and KYMCO will each own approximately 4%.”

If closed, the deal could give LiveWire an “enterprise value of approximately $ 1.77 billion and net worth of approximately $ 2.3 billion at closing,” the statement said. press published Monday morning. Harley-Davidson had a market cap of $ 6 billion at midday Monday.

“Today’s announcement is a historic milestone with LiveWire on its way to becoming the first publicly traded electric motorcycle company in the United States. the electrification of sport, â€Harley-Davidson CEO Jochen Zeitz said in the press release. “This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model. LiveWire will be able to operate as an agile and innovative public enterprise while benefiting from the large-scale manufacturing and distribution capabilities of its strategic partners, Harley-Davidson and KYMCO. “

To analyse

We put a lot of emphasis on new CEO Jochen Zeitz, who was on Harley’s board of directors before becoming CEO in March 2020 – just at the start of the pandemic. Harley-Davidson suffered from consecutive quarters of falling profits, falling sales and losing market share. An aging but dedicated core demographics, expensive products that were viewed by many throughout the motorcycle community as high quality but technologically outdated, and a general decline in the number of people appearing interested in motorcycles – of any brand or name. type – had some people foresee a possible end of Harley-Davidson, or the loss of its independence in a possible sale.

More than 50 years ago, the iconic motorcycle maker found itself in the hands of leisure equipment maker AMF, where it almost went bankrupt before a last-minute takeover by company executives. The company reinvented and refined key parts of its motorcycles and the brand went public (HOG) in 1986. From there, continuous efforts at modernization and product refinement led Harley-Davidson to one of the most big comebacks in American business history, but the past few years haven’t been nice, despite HD making some of the excellent motorcycles this author has reviewed.

However, Zeitz, from Germany, had managed to bring sportswear maker Puma back from the brink before joining Harley’s board of directors, and it was hoped he could work some of the same magic on it. Milwaukee. After taking the reins, Zeitz continued former CEO Matt Levatich’s efforts to bring a controversial new motorcycle to fruition but at the right time earlier this year, and the Pan America adventure bike was a hit for the business (disclosure: I’m currently reviewing Pan America for Forbes.com).

This launch followed another controversial step for Harley under Levatich: the debut of the fully electric motorcycle LiveWire in 2019. Perhaps as a forerunner of the LiveWire plan, at the end of 2020, Harley-Davidson announced that its electric bikes newly announced would be created. as its own brand, Serial 1, a name taken from the first Harley motorcycle produced in 1903.

MORE FORBESHarley-Davidson “Serial 1” Details New Electric Bikes with Specifications, Prices, and a Nice SurpriseThrough Bill roberson

Harley-Davidson was the first (and perhaps the most unlikely) major bicycle maker to launch a full-size, full-horsepower electric motorcycle in the industry – and still is, as of this writing. . However, they have stiff competition from Zero Motors, which started as a manufacturer of clean leaf electric motorcycles over 15 years ago and produces a wide range of popular electric motorcycles, all of which are cheaper than the model. LiveWire, which is now known as LiveWire One under the LiveWire brand.

While going public with a SPAC is surprising, the inclusion of Taiwan-based scooter maker KYMCO in the deal may be more so – but it also makes sense. Although relatively unknown in the United States, KYMCO is a heavyweight outside of America, selling hundreds of thousands of machines – many of which are quite sophisticated – across Europe and Asia. The pairing with KYMCO gives LiveWire (and by extension Harley-Davidson) an easier entry into Eurasian markets with what can be a simple rebranding of KYMCO products as LiveWire machines, while also putting the huge ones KYMCO’s R&D and production capabilities for new products – especially all -electric machines – at your fingertips.

Electric scooters are already commonplace and are gaining popularity in many cities around the world. While breaking through with a full-size electric motorcycle is a tall order due to the much higher expectations of bikers, putting together competent scooters – especially electric models – is a much easier fruit to hang on to. The prices are much lower and buyers don’t expect supercar performance. Most of the time, they need their machines to be reliable, affordable and convenient in terms of transporting cyclists through major cities, where the electric charging infrastructure – or battery exchange technology – is already largely in place. With LiveWire essentially separated from the Harley-Davidson branding, the Motor Company could be in the mix in a massive global market for electric motorcycles and scooters far beyond what they could have hoped for in terms of their large. legacy gasoline-powered machines, which will continue to be popular in the United States

The LiveWire split had sparked discussions that Harley-Davidson would do the same with Pan America motorcycles, but they may tie into the mothership a bit more than the LiveWire and Serial 1 platforms. Harley-Davidson shares rose sharply in LiveWire news, but have since returned most of those gains.

Harley-Davidson stock rises on plans to go public with electric motorcycle company LiveWire

Motorcycle Business

Yahoo Finance Live presenters Brian Sozzi and Julie Hyman analyze Harley-Davidson’s positive performance as they announce plans to take LiveWire, its electric motorcycle business, public through a SPAC deal.

Video transcript

JULIE HYMAN: But let’s talk about another such deal here, and it has to do with Harley-Davidson. The company agreed to create its electric motorcycle division, LiveWire, as it is called. It will merge with SPAC for approximately $1.77 billion. SPAC is called AEA Bridges Impact Corp.

And what’s interesting about that Brian – and I know you’ve covered this more closely than I have – but you know there was some excitement when HOG came out with these e-bikes, wasn’t there ? And now he gets rid of it. Is this a sign that the division was working well or not so well?

BRIAN SOZZI: I have a lot of ideas on this, but unfortunately we don’t have much time for me to share them. But I thought, I like this case. But there is an interesting aspect to this.

So Harley-Davidson basically partners with KYMCO, a Taiwanese bicycle manufacturer. So it’s a bit strange to see an iconic American company partnering with KYMCO, to basically help produce its electric motorcycle, so there’s that aspect here.

So just from a pure numbers perspective here, it makes sense. This will help, I think, reduce a lot of the costs that Harley-Davidson has incurred over the past three years or so since the initial introduction of LiveWire. That e-bike you see up there on the screen. A very, very fast bike. Not for everyone, of course.

But again, it helps to alleviate some of those costs on the balance sheet, to reduce those costs, and Harley-Davidson could focus, I think, a little more on staying true to its DNA, which in the foreseeable future, might just do an old school of gasoline-powered Harley-Davidson motorcycles. But I understand why the stock is up here. It seems logical to me.

JULIE HYMAN: Yeah. And that makes you wonder, though, you know, given – it’s just interesting the trajectory and the blueprint that we’ve seen for automakers versus Harley-Davidson here, isn’t it? And say, if you compare it with Ford, for example – and what he talked about in terms of orders for the Lightning, right? The electric version of his F-150 — compared to what we see here, that’s also an interesting contrast, isn’t it?

BRIAN SOZZI: He is. And if you follow the history of Harley-Davidson, last year, last year, under new CEO Jochen Zeitz, I think it led to this, up to this event. They isolated LiveWire a few months ago. Jochen, keep in mind, was president of Harley-Davidson, was named CEO, I believe, in early 2020.

So I think he was behind this development. And that comes at a time when you see the valuation multiples of electric vehicles, power companies, skyrocketing. Of course you have Tesla. You have the likes of Lucid. You have Zero, a manufacturer of electric motorcycles. They managed to raise a good amount of money. Again, I think this is a potentially timely transaction for the company. Still, it’s hard to see this iconic American company teaming up with a Taiwanese company to create what looks to be the future of electric motorcycles.

JULIE HYMAN: Yeah, well, we’ll see what kind of demand and what kind of… maybe what kind of technical expertise they’ll get from that company as well.

Harley-Davidson’s electric motorcycle business to become a publicly traded company

Motorcycle Business

Harley-Davidson’s Electric Motorcycle Company LiveWire Becomes a Public Company

Harley-Davidson Inc. on Monday announced that its LiveWire electric motorcycle business would go public in a deal – valued at nearly $ 1.8 billion – with a London-based acquisitions company.

LiveWire will be listed on the New York Stock Exchange under the symbol LVW. The transaction is expected to close in the first half of 2022, Harley said in a statement.

Harley-Davidson will retain an approximate 74% interest in LiveWire. Shareholders of partner AEA-Bridges Impact Corp. will hold around 17%.

Jochen Zeitz, Harley’s, President, President and CEO, will serve as interim CEO of the new company for a period of up to two years. Ryan Morrissey, whose title is director of electric vehicles at Harley, will be the president of the new company.

“Today’s announcement is a historic milestone with LiveWire on track to become the first publicly traded EV motorcycle company in the United States,†Zeitz said in a statement.

Following: Harley-Davidson avoids 56% tariffs in European Union trade dispute resolution

Following: With increased sales of motorcycles in the United States, Harley-Davidson achieves better-than-expected third quarter

“This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model,†said Zeitz.

AEA-Bridges Impact Corp. is a specialist acquisition company formed by private equity firm AEA Investors and Bridges Fund Management. Special Purpose Acquisition Companies, or SPACs, are used as a shortcut to going public, bypassing the long and expensive process of a traditional initial public offering.

One of the goals of AEA-Bridges Impact Corp. is environmentally friendly projects. Another partner in the Livewire agreement is KYMCO, a Taiwanese manufacturer of motorcycles, scooters and utility vehicles.

“We are at the confluence of two fundamental changes impacting the industry: vehicle electrification and sustainability. LiveWire is well positioned to become the premier brand for sustainable electric motorcycles and redefine the industry by leveraging the manufacturing and distribution expertise of Harley-Davidson and KYMCO â€John Garcia, President of AEA-Bridges Impact Corp. , said in a statement.

Following: Harley-Davidson Doubles Electric Motorcycle Market With LiveWire Brand Launch Including Dedicated Showrooms

Following: Harley-Davidson Launches Used Bikes Website, Reports Quarterly Profits

LiveWire is Harley’s first electric motorcycle, launched in 2019, as part of an effort to attract younger customers. The fast and powerful street bike requires no clutch or gear change, simplifying the operation for new riders. And the bike can pick up energy from braking and add a charge to the battery, which is useful when riding in traffic jams.

The newly formed company will also include STACYC, a brand of children’s e-bikes.

The transaction, which has been approved by the boards of directors of Harley-Davidson and AEA-Bridges Impact Corp., will be funded by $ 400 million from AEA, $ 100 million from Harley-Davidson and $ 100 million from KYMCO.

Harley shares were higher after Monday’s announcement and ended the day at $ 38.54, up 4.7%

Our subscribers make this reporting possible. Please consider supporting local journalism by subscribing to Journal Sentinel at jsonline.com/deal.

DOWNLOAD THE APPLICATION: Get the latest news, sports and more

This article originally appeared on Milwaukee Journal Sentinel: Harley-Davidson’s LiveWire to Become a Public Company

maeving-5

Electric motorcycle brand steps up for UK launch

Motorcycle Brand

[ad_1]

Electric motorcycle brand Maeving hired Wild Card to manage its UK launch this month.

The Coventry-based bicycle maker is launching practical e-bikes that “channel the best of British motorcycle design heritage into a new kind of electric vehicleâ€.

Maeving said his USP is the bike’s removable battery – which can be charged from any outlet, whether at work or at home, making refueling easy.

Wild Card was incorporated to generate interest ahead of the bike’s general sale in January.

Maeving founder Seb Inglis-Jones said: “It is an incredibly exciting time for us. After several years of product development to bring our revolutionary bikes to market, it was imperative that we find the right PR partner for the launch – a partner with great relationships, experience of successfully launching startup brands and passion. to do good for the planet. which is equivalent to ours. Wild Card did the job perfectly.

Wild Card MD, Georgie Upton, added, “We are really excited about the game-changing potential of Maeving e-bikes and helping the brand accelerate the electric revolution in the two-wheeled space.

[ad_2]

2021_bajaj_pulsar_250_series_1635917387743_1638590069086-4

Bajaj Auto defeats Hero MotoCorp to become # 1 motorcycle brand in November

Motorcycle Brand

Bajaj Auto became India’s top-selling motorcycle brand in November, combining both domestic and export figures. The large Pune-based motorcycle company registered 338,473 units last month, 12% below its own sales performance in November 2020, when it sold 384,993 units. Hero MotoCorp, the long-time pole holder in the Indian two-wheeler market, sold 329,185 motorcycle units last month, combining both domestic and export figures.

Similar bikes

(Also read: Bajaj Auto two-wheeler domestic sales drop 23% in November, sells 144,953 units)

Hero MotoCorp recorded a 39% drop in overall motorcycle sales in November 2021, compared to the same month last year, when it recorded 541,437 units. However,

November 2021 was one of the few times that Bajaj Auto was able to beat Hero MotoCorp in overall motorcycle sales. However, Hero MotoCorp remained at the top of the two-wheeler rankings, combining both its motorcycle and scooter sales. While Bajaj Auto sold 338,473 units in domestic and international markets, Hero MotoCorp sold a total of 349,393 units of two-wheelers in domestic and international markets.

Bajaj Auto, despite a 2% drop in exports, saw more than half of its motorcycle sales come from international markets. It shipped 193,520 units of motorcycles to overseas markets and registered 144,953 units in the domestic market.

Among its international market countries in Latin America and Africa, the local motorcycle major recorded higher sales figures. Bajaj Auto currently sells its motorcycles in nearly 70 countries around the world.

Hero MotoCorp, on the other hand, is a specialist in the low-displacement motorcycle segment. The local two-wheeler brand has a stronghold in the commuter segment, which has been hit in India due to the late monsoon retreat in many parts of the country as the harvest has been delayed.

This impacted Hero MotoCorp’s sales in the rural area where the company has a strong consumer base. A downturn in the entry-level commuter bike segment and consumer preference moving towards high-end models also played a key role against Hero MotoCorp.