Author: Diana M. Cuyler

Bajaj could revive American motorcycle brand Excelsior-Henderson

Motorcycle Brand

Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand.

Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category of products and clothing, ie for motorcycle equipment and clothing.

Excelsior-Henderson began life as two different companies – Excelsior and Henderson – which were acquired and merged by Schwinn in 1912 and 1917, respectively. In 1931, Schwinn closed this merged acquisition. In 1993, Hanlon Manufacturing Company decided to develop a new V-twin cruiser motorcycle for the United States, which would later become the Excelsior-Henderson Super X in 1998, but in 1999 the company filed for bankruptcy.

In 2018, the brand was put up for auction and Bajaj appeared to have acquired at least partial rights to it. With its second commercial filing, we anticipate the company intends to make it a lifestyle brand, like Harley-Davidson and Royal Enfield. In theory, the motorcycle clothing market is larger than the motorcycle market itself.

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Concretely, a brand must either establish itself, first among enthusiasts, then among the general public, to really benefit from sales of motorcycle clothing. That said, motorcycle sales usually push clothing sales to the side, so the company might not have to worry as much. That said, there’s no confirmation yet on the relaunch of Excelsior-Henderson, so we’ll have to wait a bit before Bajaj makes an official announcement.

The motorcycle market has been growing in recent times, not only in India but across the world. High-end motorcycles, in particular, have seen an increase in the number of buyers, and we all know how active Bajaj has been in the two-wheeler business lately. The Indian manufacturer is also engaged in the manufacture of small capacity bikes from KTM and Husqvarna for the Indian and international markets, alongside its own.

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Interestingly, Bajaj is not the only Indian two-wheeler manufacturer intending to breathe new life into international motorcycle brands. Auto company TVS had acquired UK company Norton some time ago, and Classic Legends (backed by Mahindra & Mahindra) will soon introduce new Yezdi bikes (and it already has Jawa under its belt).

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Bajaj acquires intellectual property rights for American motorcycle brand Excelsior-Henderson

Motorcycle Brand

Excelsior-Henderson Super X. Credit – pinimg

Bajaj reportedly bought intellectual property rights to defunct US-based premium motorcycle brand

Bajaj Auto filed a second trademark for Excelsior-Henderson with the European Union Intellectual Property Office (EUIPO) on December 15, 2020 in the clothing category which includes clothing and riding equipment. It is noteworthy that earlier in 2018, the Indian two-wheeler major filed a trademark for the aforementioned brand under the motorcycle design course which covers vehicles, spare parts and service.

Excelsior-Henderson – A Brief History

Excelsior-Henderson is an old two-wheeler brand that ceased to exist in its original form in 1931 during the Great Depression. Its origins can be traced back to an entity founded in 1876 under the Excelsior Supply Company banner as a manufacturer of cycles and spare parts.

As it entered the new century, the Chicago-based company began making motorcycles, and in 1912 an Excelsior became the first motorcycle in the world be officially timed at 100 mph (160 km / h). In the same year, Excelsior was purchased by another Chicago-based cycle maker, Schwinn, which also purchased Henderson Motorcycles in 1917 and merged the two subsidiaries.

As the Great Depression was to continue for several years, Schwinn abruptly shut down Excelsior-Henderson’s motorcycle division in 1931 despite a full order book and focused on the core business of bicycles. After several decades, in 1993, Hanlon Manufacturing Company relaunched the Excelsior-Henderson brand with its base in Minnesota.

bajaj-excelsior-henderson-motorcycle-1-513x450-1intellectual property rights for Excelsior-Henderson motorcycles” width=”513″ height=”450″ class=”size-medium wp-image-387812″ srcset=”https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1-513×450.jpg 513w, https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1-768×674.jpg 768w, https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1-696×611.jpg 696w, https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1-1068×937.jpg 1068w, https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1-479×420.jpg 479w, https://www.rushlane.com/wp-content/uploads/2020/12/bajaj-excelsior-henderson-motorcycle-1.jpg 1280w” sizes=”(max-width: 513px) 100vw, 513px”/> Bajaj purchases intellectual property rights for Excelsior-Henderson motorcycles

The first production model of the new era was called Super X, in homage to the history of the company at the beginning of the 20th century. Production started in 1999 with a classic retro style. In 1999 and 2000, the company produced a total of approximately 1,950 units before failing to secure additional funds to continue operations.

Future plans

Although Excelsior-Henderson ceased to exist as a motorcycle supplier, the company still exists and has intellectual properties. The Trademark Office photo confirms that Bajaj Auto bought the intellectual property rights to the mark.

As other Indian two-wheeler OEMs try to relaunch old motorcycle brands as a gateway to international markets, Bajaj Auto could also work on a similar strategy with Excelsior-Henderson. For example, TVS Motor Co recently bought UK brand Norton, and Classic Ledgends, backed by Mahindra, has relaunched Jawa and is also said to be working to bring Yezdi back to center stage.

It’s too early to speculate on what the trademark filings ultimately lead to, but it would be exciting to see Bajaj create Excelsio-Henderson as a boutique motorcycle brand with exquisite designs and limited production runs.

CFMoto launches electric motorcycle brand Zeeho

Motorcycle Brand

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Hailing from China, the well-known motorcycle brand CFMoto has launched a new brand focused on electric motorcycles (e-bikes) called Zeeho. As an introduction, a new concept of electric scooter has been launched, named Zeeho Cyber.

Although still a concept at present, the Zeeho Cyber ​​would enter the motorcycle market in 2022. The modern styling of the Zeeho Cyber ​​is attractive and was developed in collaboration with Kiska, the famous design house renowned for its design partnerships. with motorcycle manufacturers like KTM.

Among the visible design details are a pair of Brembo brake calipers fitted to the front and rear wheels, chain drive, LED lighting and smartphone connectivity. Other than that, ABS and traction control are standard equipment on the Zeeho Cyber.

For traction, the Zeeho Cyber ​​uses a 10 kW electric motor powered by a 4 kWh battery pack, producing the equivalent of 14 hp. With a full charge, the Zeeho Cyber ​​gets 130 km of range with a maximum controlled top speed of 120 km / h.

From empty, the battery goes to 80% of its capacity in about 30 minutes, and the Zeeho Cyber ​​is able to accelerate from zero to 50 km / h in 2.9 seconds. In addition to the electric bike concept, CFMoto will also market several electric bikes to complete the range.

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The complete vintage motorcycle price guide: 2020-2021 edition [Review]

Motorcycle Price

“One’s waste is another’s treasure,” goes the old saying. In the world of vintage motorcycles, what is trash and what is treasure can be in the eye of the beholder. And it goes without saying that this can have a huge impact on the asking price.

Fortunately, for those of us who are not only interested in vintage motorcycles of almost any brand and country of origin, there is a source of information on how to determine what is waste and what who is a treasure and how much it can be worth.

The complete vintage motorcycle price guide, 2020-2021 edition, which is compiled by the Motorcycle and Model Railroad Museum of Wisconsin, is this resource.

We told you about a previous edition of the book in 2016, which covered model years 1901 to 1996. It included data on 70 brands from around the world, covered in 240 pages.

The latest edition is enhanced with a cover of 91 brands (including some scooters), vintage from 1901 to 1999 in a handy 432 page paperback.

The book includes a fascinating section called “Price Mart Showroom”, where information on sales and price trends in motorcycle categories is offered to help potential collectors / investors know where the best investments are. The book says its sales and status data comes from more than 400 contributors around the world, including brand experts and bike show judges. Price data is based on actual selling prices, auction results, trade and internet sales information.

It includes a very useful section on the six conditions or grade levels used to assess the relative worth of the condition. Here is an example of how it can be used to help a buyer or seller determine the right price range for a given bike:

Let’s say you’ve always wanted a vintage Triumph motorcycle. And, out of the blue, a truly special quality copy went on sale at a private party near you – a limited edition 1977 Triumph 750 Bonneville Silver Jubilee (example for illustration only – none image or similar example is not included in the book)!

The bike is super clean, with only around 6000 original miles on it. It runs and drives like new but the mufflers are not original and it has been converted to an electronic ignition system from contact break points. Otherwise it is notch and dent free, the paint, chrome and unique blue seat upholstery with red piping are original and premium. Everything is working.

You saved some money, but not full blast, and this is a very special bike that won awards at the bike show, so how much could such a gem be worth?

The complete 2020-2021 edition vintage motorcycle price guide is a great place to start sorting it out. So, let’s give it a try. First of all, it would not be considered a condition 1 bike, i.e. perfect, like new, in a showroom, as it has ridden several thousand kilometers and has undergone some modifications by compared to the original. That’s okay if you’re a buyer with limited resources, because if that was condition 1 it could be worth around $ 15,000, maybe out of your price range.

But given what we know, it’s a good candidate for a condition 2 – excellent – meaning it has had limited road mileage and appears to have little to no wear and tear. In this category of condition, it could earn around $ 12,000.

Here’s where paying attention to things like the non-original exhaust system and other changes from the original can affect the value. This example, with non-original exhausts (although they look great), and a modified ignition system may be a stronger candidate for Condition 3, which is very good, but not necessarily perfect in the whole or completely original. A condition 3 would be in the price range of $ 9,000, based on the price guide.

There are three condition levels below these three – condition 4 is good – a basic and serviceable machine, but with some visible wear and can show its age, may need some parts, but may also be noticeably damaged. ‘origin. Condition 5 is Fair — a bicycle in need of major repair or restoration; the paint may need to be re-sprayed, the chrome may be pitted or discolored, but the machine is basically sound. Condition 6 is bad, entering basket territory. These don’t work, usually incomplete, but can be complete with a lot of visible corrosion, the paint and chrome are bad, the rubber and plastic parts are cracked, faded, or broken, and the bike may be a better candidate. as parts bike than as a restoration project.

Of course, ultimately what the seller is firm on and what the buyer is willing to pay are the criteria that will ultimately determine the sale price, or whether a sale will take place.

The book can be a huge asset to both the serious collector / investor as well as the casual and occasional buyer of motorcycles or scooters.

Book data:

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Harley Davidson will continue to sell and service motorcycles in India from January 2021

Motorcycle Sale

New Delhi: Availability of Harley-Davidson motorcycles as well as after-sales service, among others, will continue from January 2021, the company said on Saturday.Also Read – Harley-Davidson’s First Vintage Electric Bike ‘Serial 1’ Goes On Sale Later This Year

Last month, Harley-Davidson Inc and Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters by unit volumes, announced that the two would ride together in India. Also Read – Hero Motorcycles & Scooters Prices Go Up: Prepare To Pay More For Splendor +, HF Deluxe, Passion Pro, Glamor, Pleasure +, Others

According to Sajeev Rajasekharan, Managing Director – Asia Emerging Markets & India, Harley-Davidson, “As we change our business model in India, we are delighted to continue our trip to the country with Hero MotoCorp. ” Also Read – Hero MotoCorp Closes Factories Amid COVID Spike, First Major Company To Take Such A Step

“We are working closely with Hero to ensure a smooth transition for our runners. We provide our riders with available updates and have assured them that sales of Harley-Davidson motorcycles, parts and accessories and general merchandise, as well as after-sales service, warranty and HOG operations will continue from January 2021. “

Pursuant to a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories as well as clothing and general cargo riding gear through a network of Harley-Davidson dealers. exclusive to Hero’s brand and existing dealer networks in India.

Under a licensing agreement, Hero MotoCorp will develop and market a line of premium motorcycles under the Harley-Davidson brand.

These actions are aligned with Harley-Davidson’s business overhaul, The Rewire.

BSA makes a comeback as a brand of electric motorcycles

Motorcycle Brand

One of India’s leading businessmen has reiterated his intention to bring back iconic British motorcycle brand BSA.

Anand Mahindra, the billionaire chairman of the Mahindra Group, says he hopes to resurrect the legendary brand, which last produced a motorcycle in the early 1970s.

In an interview over the weekend, he spoke about his plans for BSA to become an electric vehicle maker in the future and to produce motorcycles at a new factory close to the brand’s original home in Small Heath. , Birmingham, from next year.

BSA makes a comeback: iconic British motorcycle brand may be resurrected from next year after Mahindra Group bought the rights to its name last week

Mr. Mahindra told the Guardian that he hopes to soon start building a research center in Banbury, Oxfordshire, to develop electric motorcycle technology.

This would be followed by a new production facility in the brand’s historic home in Small Heath.

The first production motorcycles will be fossil-fueled bikes, but by the end of 2021, he hopes BSA e-bikes could be ready.

“The UK has been the leader in cycling from the start,†Mahindra told the newspaper. “This provenance is something we really want to keep.”

Last week, Mahindra & Mahindra announced that its subsidiary BSA Company Limited in the UK had purchased three companies from the BSA Regal group.

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BSA was one of the largest motorcycle manufacturers in the world in its heyday

The Bantam is the most famous product of British manufacturers, selling over a quarter of a million copies after the model was launched after World War II.

Anand Mahindra, the billionaire chairman of the Mahindra group, hinted at his intentions to relaunch the iconic bike brand in 2017 with this tweet

This isn’t the first time the billionaire, who made his fortune from the automaker, has promised to bring the brand back after buying BSA Company Limited in October 2016.

At Christmas day in 2017 he tweeted a picture of Santa Claus on a BSA bike, writing: “We’re sorry you missed your favorite ride all these years, Santa … We’re working to get it back for you … A new and shiny one, but with everything the character of your old steed. ‘

Anand Mahindra has an estimated wealth of $ 1.7 billion (£ 1.3 billion)

Anand Mahindra has an estimated fortune of $ 1.7 billion (£ 1.3 billion), according to Forbes magazine.

The UK government has given BSA a £ 4.6million grant to develop e-bikes, hoping to create at least 255 jobs in and around Oxfordshire.

BSA bikes with traditional combustion engines will cost between £ 5,000 and £ 10,000, the Guardian reported.

The company fears it will be hit by tariffs after Britain exits the EU, but believes it can exploit the desire that people will have to travel when the lockdown finally ends.

In its heyday, it was the number one motorcycle brand in the country.

BSA, which stands for Birmingham Small Arms, was founded in 1861 to manufacture firearms – a benchmark that fans of the BBC drama Peaky Blinders are familiar with.

After World War II, the Midlands Ammunition Factory at Small Heath in the south-eastern part of Birmingham became a motorcycle assembly line.

Daily Mail automotive correspondent Courtenay Edwards on the BSA Bantam motorcycle

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The Bantam used a small capacity single cylinder engine. Over 250,000 have been sold

Pat Booth, actress and model, sitting on her BSA Starfire 250cc motorcycle

In 1948, BSA released the legendary Bantam, which sold over 250,000 copies. It also launched successful models including the Gold Star and the A10 Rocket Gold Star.

In 1951, it bought the rival British motorcycle brand Triumph.

The combined production of the two brands made BSA the largest motorcycle manufacturer in the world at the time.

However, mismanagement and bad investments brought the business down soon after and – like many UK businesses – it was crippled by recession around the turn of the 1970s.

A government bailout in 1972 saw BSA merge with Norton-Villiers to create Norton-Villiers-Triumph (NVT), which only lasted six years before being finally liquidated.

The last BSA motorcycle was produced in 1973.

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Harley-Davidson is Google’s most searched motorcycle brand in 83 countries

Motorcycle Brand

Born in 1903 in Milwaukee, Wisconsin, Harley has become the most popular motorcycle brand of all time. And by success, we don’t necessarily mean the best-selling one, but the one that most people and custom shops on this planet think / dream of.

As of 2017, Harley makes around 240,000 motorcycles each year – most of them remain in stock, but a large chunk of them go down to the aftermarket as well. Many other Harleys come from unofficial garages, which do custom races and try to gain attention by using Harley parts and putting the name on builds.

And the internet loves them all. According to a study by an Australian insurance company Direct budget, Harley-Davidson is the most sought after motorcycle manufacturer in many parts of the world.

How many? Well, our world is divided into about 195 countries, and Harley tops the search engine lists in 83 of them. And we mean the biggest, not a forgotten island state.

You can consult the map available in the photo gallery for more details. All of the regions you see in orange are governed by Harley searches, from the United States to the Far East and Northern Europe to Australia’s southernmost point.

There are also other names on the list. In some places people like Ducati or Honda more, so they use Google to search for them. Others go for Kawasaki or Royal Enfield, and there are even some who like to Googling Bajaj.

But a quick glance at the map shows who the real king of the kingdom really is.

Kawasaki to part ways with its motorcycle business

Motorcycle Business

Kawasaki Heavy Industries, manufacturer of heavy equipment, engines, aerospace, ships, trains and defense products, is separating its motorcycle division from the rest of the company. The move comes as the division experiences slow sales due to the COVID-19 pandemic.

Previously, the Kawasaki Heavy Industries head office in Kobe, Japan housed both the main operations and the motorcycle division. In an announcement on Monday, November 2, KHI said it would be splitting up its motorcycle and rolling stock divisions, which manufacture trains, and are also experiencing declining sales. Kawasaki calls this a major reorganization and restructuring.

Kawasaki Headquarters. Credit: Wikipedia.org

The company’s 124-year-old motorcycle division expects a loss of 5 billion yen (US $ 47.7 million) for the current fiscal year. KHI, along with Mitsubishi Heavy Industries and IHI, are considered the Big Three Japanese Industrial Manufacturers in Japan. The restructuring is being carried out in part with the aim of speeding up decision-making processes within the division, as well as rebuilding and improving the finances of the division.

KHI has seen its stock price steadily decline in 2020, but, according to NHK World-Japan, Kawasaki President Yasuhiko Hashimoto has said he hopes the motorcycle division will continue to develop the strong Kawasaki brand.

The restructuring measures come amid a global pandemic that has had a volatile effect on global markets and economies, choking consumer spending. Kawasaki also announced plans to integrate its shipbuilding division into its factory division and increase cooperation with other companies with the aim of complying with environmental regulations.

Sources: nhk.or.jp, tellerreport.com

Kawasaki to part ways with motorcycle business, future unknown

Motorcycle Business

Kawasaki will separate from the motorcycle business
SRC – NHK World Japan –
Kawasaki Official Press Release 2.Nov.2020

Japan’s leading machinery maker Kawasaki Heavy Industries has announced that it will divest its ailing motorcycle and engine business next year as part of a major restructuring.

The company said on Monday that it plans to split its motorcycle manufacturing and sales division and its Rolling Stock division, which manufactures both conventional and high-speed trains.

Kawasaki says he hopes the move will speed up decision-making and improve his financial situation.

Motorcycle sales in Southeast Asia have fallen sharply due to the coronavirus pandemic. The company expects an operating loss of about 5 billion yen, or $ 47 million, for the current fiscal year.

Kawasaki says it is strengthening intra-industry cooperation to ensure compliance with environmental regulations and other issues.

Kawasaki President Hashimoto Yasuhiko told a press conference that he hopes the motorcycle industry will continue to strengthen the Kawasaki brand and revitalize the market through collaboration with other companies.

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Extract from the Kawasaki statement

The Power Sports business, which includes part of the Motorcycles and Engines business, includes motorcycles and four-wheeled all-terrain vehicles, and is Kawasaki’s only mass production business aimed at consumers. The split of this activity will accelerate decision-making, and by offering products and services in line with customers – including new lifestyle offerings – Power Sports will further strengthen its role as the Group’s flagship activity by building the strong Kawasaki brand.

In the short term, we will continue to work on improving our financial situation. However, when you consider the industry as a whole, it faces significant issues such as an aging customer base and compliance with environmental regulations. Kawasaki strengthens intra-industry cooperation, including through the joint development of advanced electric drive and safety technologies, as well as a greater community of functional parts, in order to catalyze the growth of the Power Sports business and revitalize the Marlet.

The Motorcycle & Engine activity also initiates innovative projects to seize new business opportunities. Its initiatives include extending the company’s resources to mass production enterprises in cooperation with Precision Machinery & Robot Business, collaboration in the markets of agricultural machinery and turf maintenance in hydraulic systems and engines. general use, and promoting the development of short-term mobility such as incorporating robotics and remote technologies.

In a statement, KMC CEO Eigo Konya said:

As for US operations, KMC will not see any changes. All of KMC’s tasks and assignments will remain the same and KHI’s restructuring plan will only improve KMC’s ability to serve KMC’s customers by enhancing KMC’s ability to be quick and efficient when reviewing the business. industry and the future of powersports. The Kawasaki brand in North America is strong and growing even in the face of COVID-19 and at KMC we will continue our great mission of providing Kawasaki products and keeping our customers happy. “

The spin-off is expected to be completed by October 2021.

Learn more about Kawasaki Heavy Industries. https://en.wikipedia.org/wiki/Kawasaki_Heavy_Industries

Industry / Kawasaki will separate from its motorcycle activity

Motorcycle Business

Kawasaki Heavy Industries (KHI), the parent company of Kawasaki Motorcycle Corp., announces the split of its motorcycles business. The split is part of a corporate restructuring plan. The Japanese automaker says the move will speed up decision-making and improve its financial situation.

At a press conference, Kawasaki President Hashimoto Yasuhiko said he hopes the motorcycle industry will continue to rely on the strong Kawasaki brand. And he hopes it will revitalize the market through collaboration with other companies.

As part of the split, Kawasaki Motorcycles will get a separate management structure and possibly a new name. However, the company will retain its assets, intellectual property and human resources.

While the spin-off looks significant at first glance, the change isn’t significant for parent company Kawasaki Heavy Industries. Motorcycles are a very small part of the parent company which also owns companies producing heavy equipment, aerospace equipment, industrial robots, gas turbines, ships and boilers.

Once the spin-off is over, the new Kawasaki Motorcycle Corp. will be able to concentrate better on its products. It may also be able to better adapt to the wants and needs of the industry. Ultimately, spin-offs can lead to a more focused and agile business.

The spin-off will not change KMC USA

This decision is unlikely to change much for the US branch of Kawasaki Motors Corp. USA (KMC). In a statement, KMC CEO Eigo Konya said:

As for US operations, KMC will not see any changes. All of KMC’s tasks and assignments will remain the same and KHI’s restructuring plan will only improve KMC’s ability to serve KMC’s customers by enhancing KMC’s ability to be quick and efficient when reviewing the business. industry and the future of powersports. The Kawasaki brand in North America is strong and growing even in the face of COVID-19 and at KMC we will continue our great mission of providing Kawasaki products and keeping our customers happy. “

The spin-off is expected to be completed by October 2021.