How has brand reputation moved beyond the table stakes for e-commerce marketplaces in 2022?

The US Census estimates that total e-commerce sales reached $870.8 billion in 2021, a staggering 14.2% increase from 2020. The top four global online markets alone receive nearly 8 billion visits per month, and that’s only a fraction of the total number. reported online market visits. In an EverC survey conducted in November and December 2021, 72% of shoppers say they use e-commerce marketplaces once a month or more.

However, customer loyalty to individual brands has plummeted and shoppers are experimenting with new shopping alternatives at an unprecedented rate. In fact, 75% of US consumers have tried a new shopping behavior in response to economic pressures, store closures and shifting priorities over the past two years. Although businesses replaced government and the media as the most trusted institutions in 2021, 74% of consumers say they will stop buying from brands that break their trust.

This means that to thrive today, businesses must maintain customer trust or risk losing market share and revenue. Brand trust and reputation now require more than lip service – they are going from nice to have to fundamental requirements for doing business in e-commerce. Yet, at the same time, we are also seeing explosive growth in the sale of counterfeit and pirated goods in the digital world, especially on popular e-commerce platforms and online marketplaces such as Amazon. And each such sale not only poses a threat to consumer confidence, but the risks can extend to physical, legal and financial damages.

To understand the extent and impact of marketplace fraud, consider this: Nearly $1 trillion worth of counterfeits flood the global economy each year. Amazon blocked 10 billion counterfeit registration attempts in 2020 alone while seizing more than 2 million counterfeit products. And most counterfeits are ordinary consumer items that people trust, like infant formula, hand soap and bicycle helmets, not exotic couture products.

The e-commerce crisis

Selling counterfeit products or controlled substances can result in legal action, hefty fines, and regulatory exposure. They also have a direct impact on brand trust for e-commerce marketplaces. Four in ten consumers (41%) say their experiences of receiving fraudulent products have negatively impacted their willingness to purchase from e-commerce sites, while 88% of Americans believe that e-commerce marketplaces should be held responsible for counterfeit and illegal products sold on their websites. .

Online retailers may feel that they only need to focus on their own compliance strategies to protect themselves from these risks. However, the damage to brand trust ripples through the entire market experience. When consumers have an unfavorable experience with an online marketplace site, they can easily lose confidence in the whole process. They may feel that shopping on individual brand websites or, as the pandemic recedes, in physical stores brings them greater reliability.

The risks posed by counterfeit products are unsustainable for online marketplaces and unacceptable for online consumers. That’s why SaaS products are now being developed to quickly deliver what no human process ever could: the ability to identify and eliminate malicious listings among the billions of items for sale online.

Driven by artificial intelligence and machine learning, these platforms can identify illicit products at scale to provide brand protection and regulatory compliance. So, with greater visibility into the dark corners of the web, e-commerce marketplaces can act to weed out counterfeit products, provide safety and peace of mind to buyers, and uphold both their reputation and bottom line. .

Written by Noam Rabinovich, co-founder of EverC

The kingdom awakens – a brand new dawn in Bhutan

New Delhi, July 16 (SocialNews.XYZ) In a changing world, visitors to Bhutan will find that many things remain unchanged. On September 23, 2022, the only remaining Himalayan Buddhist kingdom will reopen its borders to international travel. The same cobalt skies, vibrant smiles and timeless sense of tranquility are found here, where daily life is defined by the search for peace and nature is as revered as happiness.

Bhutan has been retreating for more than two years into the mists of its Himalayan eagle’s nest to ensure the well-being of its people. The Kingdom is now poised to emerge, like a golden peak after the storm clouds have passed, with an ever rarer and grander cultural safari. Allowing Amankora to once again offer unparalleled journeys of discovery through this mystical land in its five lodges.

Amankora’s gateway lodges, each a distinct expression of its surroundings, are warmer than ever. He has been honored to be Bhutan’s first and most trusted international travel partner since the Kingdom opened to the outside world, and has been part of all efforts to uplift and rebuild during this unprecedented time, awaiting the day when each lodge will once again be able to offer travelers a meaningful personal ‘kora’ – a circular journey – through the country’s spectacular central and western valleys.
Amankora, Bhutan

Aman was privileged to mark his entry into the Kingdom with the opening of AmankoraParo in 2004, giving him nearly two decades of unrivaled insight and knowledge of Bhutan. As the Kingdom reopens, there is no one more deeply connected to the Land of the Thunder Dragon to ensure a once-in-a-lifetime pilgrimage.

Amankora’s lodges in the Paro, Thimphu, Punakha, Gangtey and Bumthang valleys will welcome their first guests since March 2020. The Kingdom chose this auspicious day with the same thought as it invested in renewing its sustainability goal . It marks the end of the monsoon season and is a celebration of the rain, considered sanctifying and holy, which has cleansed the earth and mankind. This day will also mark a new dawn for Bhutan’s vision of a brighter future, with symbolism resonating far beyond the borders of this mountainous kingdom.

International visitors to Bhutan will now pay a daily Sustainable Development Fee (SDF) of US$200 to the Kingdom’s fund, which was established in 1991 at a cost of US$65, to help finance the concept of low-volume, high-value tourism. from Bhutan. The new rate, the first increase in 30 years, reflects the Kingdom’s determination to preserve its pristine natural beauty and wildlife, as well as its carbon negative status and rich culture. Bhutan is home to hundreds of ancient sites, centuries-old monasteries, historic fortresses and entire communities untouched by modernity, and the revised SDF will ensure their preservation. The increase will also benefit two pillars of the Kingdom’s illustrious Gross National Happiness Index: free universal healthcare (for citizens and visitors) and accessible, quality education.

The seven- to 13-day Amankora journey, distilled over nearly 20 years, now offers guests the most comprehensive and moving experience in the Kingdom. It lets you visit all five Amankora lodges, revealing not only Bhutan’s most beautiful and iconic sites, but also the spirit of its people and culture. This is a bespoke adventure tailored to personal interests and preferences, leaning heavily on Aman’s intuitive understanding of the land and offering the only way to seamlessly experience three to five different valleys in seven or more nights .
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The seven-day Amankora trip includes transfers, daily excursions with a private car, driver and guide, all monument passes and road permits, and a 60-minute holistic massage per person, in addition to all meals, picnics and site visits. beverages. Those staying 10 nights or more can also enjoy a traditional herb-infused hot stone bath in the comfort of a candlelit potato shed with a spectacular view of the Phobjikha Valley at Amankora Gangtey. Large river stones are heated by the fire and placed in the wooden tub, releasing minerals before guests immerse themselves in the healing water. The Ultimate Amankora Journey packs a lifetime of experiences into 13 days and includes a free night in addition to the domestic flight from Bumthang to Paro.

Even though Bhutan may seem remote, it is possible to visit this Himalayan paradise when time is limited. The three-night Tiger’s Odyssey trip from Amankora is the ideal introduction to Bhutan, providing a comprehensive and satisfying experience of its cultural and natural attractions.

Guests staying at Amankora Paro can cycle through the verdant rice paddies and idyllic farms of the Paro Valley, explore the spectacular ruins of the 17th century Drukyel Dzong and one of the oldest temples in the Kingdom, Kyichu Lhakhang, stroll through the picturesque town of Paro tasting momos (local dumplings) and freshly brewed beer, and marvel at the historical treasures of the National Museum. Days start with outdoor yoga in the cool pine air, followed by picnics and a farm lunch prepared by a former chef to the royal family.

No trip to Bhutan is complete without a visit to the famous Tiger’s Nest, which is the name of this trip. The temple complex, perched on a cliff with breathtaking views, was first built in 1692 around the Taktsang SengeSamdup cave, where a revered guru is said to have meditated in the 8th century. You can follow the hike and personalized tour with a barbecue lunch and a well-deserved spa treatment on the last day. The lodge’s spa has a glass-walled sauna, serene treatment rooms with hot stone baths, and a peaceful yoga and meditation room that overlooks the forest and herb garden.

Source: IANS

Could this be the revolution of the Japanese brand? – Yamaha does not rule out the V4 engine for MotoGP

Yamaha’s weak point has been the engine which leaves something to be desired in terms of power, which Fabio Quartararo himself complains about as he leads the championship in the standings. Recently, the automaker hired Luca Marmorini as an outside consultant, in an unusual move to bring in a non-Japanese engineer.

But the changes may not stop there. Asked by the MotoGP website if Yamaha might consider following the majority of manufacturers in switching to a V4 engine – rather than an inline-four as currently – team principal Massimo Meregalli confirmed that this could be considered:

– This is an aspect that all engineers take into consideration. I think they consider everything, but going from a setup where you know everything and have a lot of data to a new setup that you don’t know and need time to have a lot of information is a decision that you have to be very sure before you do it. At the moment we are still working on the current configuration, but I am sure that in parallel they will also think about other solutions.

With Team Suzuki Ecstar leaving MotoGP at the end of this season, Yamaha is expected to remain the only team with an inline-four engine – Aprilia, Ducati, Honda and KTM all have V4 setups.

Pepsi launches brand campaign for Pepsi Black – Udaipur Kiran | Latest news from Udaipur

Pepsi Black Max Taste Zero Sugar campaign

UDAIPUR: In an effort to provide more positive choices for health-conscious consumers, Pepsi is launching a brand campaign for its zero-calorie variant Pepsi Black for the first time. The new ‘Max Taste with Zero The “Sugar” campaign celebrates the balance between taste and health. Campaign recreates Pepsi’s most iconic ad for Cindy Crawford with Bollywood diva Jacqueline Fernandez.

The film is set at an isolated vintage gas station where two young boys are filling up their tanks. A girl on a bicycle soon stops at the gas station. She is then seen parking her bike and removing her helmet to reveal that the girl on the bike is Jacqueline Fernandez, wearing cut-off denim shorts and a white tank top. The film shows Jacqueline taking a sip from the Pepsi Black can. The boys are seen in awe, and the film keeps you guessing whether they’re captivated by Jacqueline’s presence or the new Pepsi Black can – only to innocently reveal it all while the boys were mesmerized by the new Pepsi Black. The captivating film ends by reaffirming that the new Pepsi Black promises you maximum taste without sugar.

Speaking at the launch, Saumya Rathor, Category Manager, Pepsi Cola, PepsiCo India, said that with more and more people looking for sugar-free alternatives, especially after the pandemic, and with the aim to offer more positive choices to our consumers, we are all ready to launch the new Pepsi Black which brings maximum taste without sugar. It has also been wonderful to collaborate again with the beautiful Jacqueline Fernandez who fits perfectly into our vision to recreate Cindy Crawford’s iconic commercial. We are confident that this campaign will make waves here as it has around the world and will be appreciated by our audience.

BAJAJ voted “Most Popular Motorcycle Brand” for the 4th consecutive year – The Island

The Board of Investment (BOI) recently launched the dedicated five-year residency visa program for BOI investors, stakeholders and companies. The issuance of long-term visas for investors has been practiced in accordance with international standards. Tied with the international benchmark for ease of doing business, the BOI decided to launch this program to attract more investors to the country.

The long-term visa program, a long-felt need, is primarily aimed at facilitating investors who wish to undertake a trip with the BOI. The BOI issues 7500-8000 visa recommendations for investors, employees and dependents annually. visas for foreign nationals from 109 countries such as India, UK, Japan, Korea, Malaysia and Pakistan which account for the most applicants based on last year’s statistics.

Addressing the gathering, Investment Promotion Minister Dhammika Perera said, “The happiness on the faces of the investors present at the occasion implies that the newly launched residency visa scheme is a success.”

“Before the implementation of this program, they had to go through a long documentation process every year to obtain these visas,” he pointed out.

“Having understood the paramount need to provide transparent and convenient service to investors, we launched the new program, although I did not officially assume the position of Minister of Investment Promotion,” Perera said.

BOI Managing Director Renuka M Weerakone said, “It is certainly a pleasure to see all of our long-time investors on this special launch day of the Long-Term Residence Visa Investor Scheme.

“You have all contributed 65% of export earnings to Sri Lanka and you have stood by us even in the difficult times our country has faced, which we wish to acknowledge with great gratitude,” he said. she pointed out.

Bajaj – ‘Most Loved Motorcycle Brand’ for 4th consecutive year

For the fourth year in a row, Bajaj has been chosen as the “Most Popular Motorcycle Brand” and ranked among the 50 Most Popular Brands in Sri Lanka by LMD – Brand Finance Awards 2022 in the 19th edition of its annual review.

The Bajaj brand has been recognized by Brand Finance Lanka in its annual reviews since 2011 and with the introduction of this category as ‘Most Loved Motorcycle Brand’ in 2019, 2020, 2021 and 2022.

Mr. Lakmal De Silva, Deputy Managing Director (Vehicle Sales), DPMC said; “Our 360-degree commitment to the brand, including superior and accessible after-sales service, is essential for the Bajaj brand to earn the title of ‘Most Loved Motorcycle Brand’, even if at the time of award, new motorcycles had not been available in the country for more than 2 years.

To meet the needs of Bajaj brand loyal consumers for new motorcycles, David Pieris Motor Company (Private) Limited (DPMC) has recently reintroduced the Bajaj CT 100, with local added value as part of standard operating procedure for automotive manufacturing/assembly industry and automotive. Component manufacturing industry in Sri Lanka introduced by the Ministry of Industry.

The Bajaj CT 100, one of the best-selling bikes in the Bajaj family, is renowned for its fuel efficiency, durability and performance, which also makes it the ideal vehicle in today’s economic environment.

Bajaj, the world’s fourth largest two-wheeler manufacturer, is recognized in more than 75 countries in Latin America, Africa, the Middle East, South and Southeast Asia for its range of motorcycles including CT 100, Platina , Discover, Avengers, Pulsar, etc. DPMC has been the sole Bajaj and KTM distributor in Sri Lanka for over 4 decades.

Chinese motorcycle brand Zontes partners with Adishwar Auto to enter Indian market, Auto News, ET Auto

The Chinese motorcycle brand, according to Adishwar Auto, specializes in producing motorcycles with state-of-the-art industrial equipment on a robotic production line and up to 80% of its components are produced in-house to keep quality under control.

Mumbai: Chinese premium motorcycle brand Zontes has partnered with Hyderabad-based Adishwar Auto Ride to enter the Indian market and they plan to introduce up to five vehicles in the future, a statement said on Thursday . Founded in 2003 by Guangdong Tayo Motorcycle Technology Co Ltd, Zontes currently has a presence in 55 countries, including the UK, Italy, Spain, France, Belgium, Brazil, Malaysia and Thailand, among others. .

Adishwar Auto Ride already has a partnership with Italian bike manufacturers – Benelli and Moto Morini as well as Hungarian Keeway.

Since its global expansion in 2017, Zontes has seen significant year-on-year growth and recorded substantial growth of 50% in the last 12 months alone, Adishwar Auto Ride India Pvt Ltd (AARI) said in the press release.

The Chinese motorcycle brand, according to Adishwar Auto, specializes in producing motorcycles with state-of-the-art industrial equipment on a robotic production line and up to 80% of its components are produced in-house to keep quality under control.

“We are excited to introduce Zontes, a futuristic brand, to the Indian market that is poised to redefine engineering standards with a focus on innovation and technology. Additionally, it has leveraged robotic technology to develop high quality products that are safe and durable,” said Managing Director of Adishwar Auto Ride India, Vikas Jhabakh.

Since its establishment, Zontes has strategically focused on the advanced research of new technologies for the development of material structure, manufacturing process, precision finishing, intelligent control, safety and durability, in accordance to version.

This emerging brand has had a noticeable impact across the world, especially in the European market, the statement said, adding that “in India, the brand plans to launch an exciting portfolio of five products, with an extensive network of retailers in India. across the country”.

These touchpoints will allow customers to learn about new product offerings, he said.

“Zontes Motorcycles has the potential to impact and accelerate segment growth in the country. The association demonstrates our commitment to meeting the demands of Indian customers in the fast-growing premium mobility segment,” added Jhabakh.

The oldest continuously produced motorcycle brand on the world market might surprise you

One of the best known motorcycle brands in America is probably Harley-Davidson, followed by Kawasaki and Indian. While everyone designs and builds amazing bikes, one brand has been producing motorcycles for far longer than any of them. Royal Enfield has been around for over a century and doesn’t look like it’s going anytime soon.

Who has the oldest motorcycle brand?

Royal Enfield | Getty Images

If you love retro motorcycles, you’ve probably heard of Royal Enfield. For those who are not motorcycle enthusiasts, Royal Enfield has been around for quite a long time.

According to Hot Cars, Royal Enfield has been producing motorcycles since 1901. That means it is now in its 121st year.

Hot Cars said: “Royal Enfield may not be as famous as Harley-Davidson, Honda or Kawasaki, but it has been in the motorcycling business for far longer than any of those brands. In fact, Royal Enfield is the oldest motorcycle manufacturer to continuously produce bicycles.

The history of Royal Enfield is fascinating

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Many motorcycle manufacturers started out as producers of bicycles, and while Royal Enfield certainly did, it was originally a gun maker. Founder Albert Eadie started production in Redditch Worcestershire before turning to bicycles and motorcycles as his main source of business. This is where the original “Fit Like a Gun, Go Like a Bullet” logo came from.

The history of gun manufacturing also inspired the Royal Enfield Bullet, which was first produced in 1931. In fact, it is still produced today, making it the oldest model in motorcycle history race.

Although Royal Enfield did not continue to manufacture firearms, it supplied the British Army by other means. When Britain was involved in the First World War, Royal Enfield quickly supplied troops with motorcycles and the Imperial Russian government. One of the models was equipped with a sidecar on which a Vickers machine gun was mounted.

This wasn’t Royal Enfield’s only military involvement Royal Enfield. In 1947 India used Royal Enfield bicycles to patrol its borders after officially gaining independence from Britain. It was such a successful venture that India continues to use these bikes for military operations.

Since Royal Enfield closed in Britain in 1955 and Enfield of India took over the majority of production, it might have something to do with it. Or it could be that Royal Enfield bikes are well made and have a solid reputation.

The Royal Enfield motorcycle brand has new products coming

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Even though Royal Enfield is not the best known motorcycle manufacturer, things are looking up. Royal Enfield has returned to its British roots in a way. As Top Gear reports, there is now a research and development facility just 50 miles from the original factory.

Some new motorcycles produced include the Interceptor 650 Twin. It was launched in 2018 and is still going strong.

The Bullet is still in production and maintains a strong fan base for those who love motorcycle history. Then there is the Himalayas, perfect for cycling enthusiasts who want to get off the beaten track for a more exciting ride and exceptional views.

There’s also a new bike on the way, which could put Royal Enfield on the map in a way it never has before. The motorcycle manufacturer is trying to break into the plug-in bike industry with a motorcycle that will be called the Flying Flea. It might not be the most difficult name, but it’s definitely one that won’t be forgotten.

RELATED: The oldest motorcycle model may surprise you

Britain’s favorite motorcycle brand has been brought back from the dead

Mahindra revived BSA with a star-studded reception at the National Motorcycle Museum in Birmingham where, flanked by BSAs dating back to the 1900s, a live audience was treated to video links to Mahindra’s top brass and the unveiling of a new version of the emblem of the company. Gold star motorcycle. Even Peaky Blinders writer Steve Wright, a Brummy at heart, made an appearance.

But this is great news. Mahindra doesn’t just dress an Indian-made motorcycle with a badge: its BSA machines must be designed, manufactured and distributed from the West Midlands. After all, BSA stands for Birmingham Small Arms (as featured in Peaky Blinders) – its spiritual home is Birmingham. Admirably, Mahindra wants to stay true to that.

Thareja said: “It’s not normal. We are not normal… It is a crazy idea to start a motorcycling business in today’s world with many great [motorcycle] companies that do exactly what they do. If I try to do what they do, they will beat me with size, experience, time and money.

“It would have been easier, cheaper and risk-free to buy a whole new badging exercise with an existing product made somewhere in the Far East. And just to sell it. But that’s not what we do. We inherited this brand. We understand the emotion that is called ‘BSA’. We do not consider ourselves as owners of BSAs but as custodians.

BSA is part of the fabric of British motoring history. The company was founded in 1861 and exhibited its first “motorcycle” in 1910. By the end of World War II, it employed approximately 28,000 people at 67 factory sites. It had canteens for every stratum of staff, its own magazine, and the main Small Heath site southeast of the city center was so large that engineers used BSA Bantams to move between departments.

Italian motorcycle brand Moto Morini will debut in India

Italian motorcycle brand Moto Morini will debut in the Indian market with four new products, with an association with Adishwar Auto Ride India Private Limited (AARI), the company that also sells Benelli motorcycles in India, as well as the Keeway brand. Up to four Moto Morini models will be launched in India, with a strong dealer network across India, AARI said in a statement. Moto Morini motorcycles are designed and developed in Italy and meet the European manufacturing standards required to ensure superior vehicle quality, the statement added.

The Moto Morini X-Cape is expected to be introduced in India.

Speaking about the latest association, Vikas Jhabakh, Managing Director of Adishwar Auto Ride India Private Limited said, “We are delighted to introduce this renowned and prestigious brand to Indian motorcyclists. At Adishwar Auto Ride India, one of our main efforts is to create values ​​through our relationships with our customers. With the introduction of Moto Morini, we aim to meet the demands of Indian buyers in the Premium Mobility segment. With our tenure and experience in the superbike segment, we are certain to successfully establish the brand in the country.”

Read also : Moto Morini X-Cape midsize adventure bike unveiled

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The X-Cape has 19-inch front wheels and 17-inch rear wheels, with all-terrain tires.

Moto Morini currently has a 649cc liquid-cooled parallel-twin engine with 59bhp, with several models including two roadsters and a new adventure bike, called the Moto Morini X-Cape which was shown at the 2021 EICMA motorcycle in Milan, Italy. The X-Cape rolls on a combination of 19-inch front and 17-inch rear wheels shod in off-road-ready Pirelli Scorpion Rally STR tires. Suspension duties are handled by a fully adjustable 50mm inverted front fork from Marzocchi, while the rear suspension features adjustable preload and rebound damping.

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In India, Moto Morini will be launched by the same group that handles the Benelli and Keeway brands.

Adishwar Auto Ride India is part of the Mahavir Group, a leading car dealership conglomerate, and also runs the operations of Benelli and Keeway brands in India through AARI. Both brands have more than 50 dealerships across India with a combined customer base of 20,000, according to the company.

Read also : Moto Morini launches a mid-size adventure bike

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Morini X-Cape motorcycle powered by a 649 cc parallel-twin engine developing 59 hp

Moto Morini was founded in 1937 by Alfonso Morini in Bologna, Italy. In the late 1940s and 1950s, Moto Morini also began to participate in racing competitions. In fact, Italian GP motorcycle racing legend Giacomo Agostini began his racing career on a Moto Morini Settebello “Short Rods” in 1961. the company, first with 350 cc models, and later with 500 cc models. In the early 1980s, declining sales and labor disputes plagued Moto Morini, and in 1987 the company was sold to Cagiva, which had also acquired Ducati a year before.

In 1999, Motori Franco Morini, founded by Alfonso Morini’s nephew in 1954, bought the Moto Morini brand from Ducati. The company was revived in 2005, but went into liquidation in 2010, following which the brand passed to new ownership in 2011. In October 2018, Moto Morini changed hands again and became part of the Chinese Zhongneng Vehicle Group, a motorcycle manufacturer founded in 1988. The company has four different brands and manufactures motorcycles, ATVs, scooters, mopeds and electric scooters.