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Harley’s “LiveWire” Electric Motorcycle Brand to Be Publicized in SPAC Agreement with KYMCO

Motorcycle Brand

NEW YORK, NY – JUNE 23: Harley-Davidson riders unveil Project LiveWire, the world’s first electric vehicle … [+] Harley-Davidson motorcycle on a special ride across the iconic Manhattan Bridge on June 23, 2014 in New York City. (Photo by Neilson Barnard / Getty Images for Harley Davidson)

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The quest to get U.S. motorcycle maker Harley-Davidson back on track took an unusual but not entirely unexpected turn on Monday with the reveal that the company’s new brand of electric motorcycles, LiveWire, will go public with a PSPC deal. in a close future. .

No specific date for a public offering has been given and the deal is subject to the approval of the shareholders of the SPAC company, but a press release said that LiveWire, which was recently created by Harley-Davidson as than its own brand, will be associated with sustainability. Specialized acquisition company AEA-Bridges Impact Corporation (aka ABIC) for listing as LVW on the New York Stock Exchange. ABIC is listed under the stock symbol IMPX.

Additionally, Taiwan-based KYMCO is also part of the deal. KYMCO manufactures a wide range of scooters, light motorcycles, ATVs and other motorized devices and sells them in countries all over the world, including in the USA, where they are best known for their scooters. KYMCO’s US headquarters are located in South Carolina.

According to the press release, “LiveWire’s funding will consist of $ 400 million in cash from ABIC held in trust, a $ 100 million investment from Harley-Davidson and a $ 100 million investment from KYMCO, via a PIPE (private investment in public capital). ” When public, “Harley-Davidson will retain an approximate 74% stake in the company, ABIC shareholders will own approximately 17%, and the founders of ABIC and KYMCO will each own approximately 4%.”

If closed, the deal could give LiveWire an “enterprise value of approximately $ 1.77 billion and net worth of approximately $ 2.3 billion at closing,” the statement said. press published Monday morning. Harley-Davidson had a market cap of $ 6 billion at midday Monday.

“Today’s announcement is a historic milestone with LiveWire on its way to becoming the first publicly traded electric motorcycle company in the United States. the electrification of sport, â€Harley-Davidson CEO Jochen Zeitz said in the press release. “This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model. LiveWire will be able to operate as an agile and innovative public enterprise while benefiting from the large-scale manufacturing and distribution capabilities of its strategic partners, Harley-Davidson and KYMCO. “

To analyse

We put a lot of emphasis on new CEO Jochen Zeitz, who was on Harley’s board of directors before becoming CEO in March 2020 – just at the start of the pandemic. Harley-Davidson suffered from consecutive quarters of falling profits, falling sales and losing market share. An aging but dedicated core demographics, expensive products that were viewed by many throughout the motorcycle community as high quality but technologically outdated, and a general decline in the number of people appearing interested in motorcycles – of any brand or name. type – had some people foresee a possible end of Harley-Davidson, or the loss of its independence in a possible sale.

More than 50 years ago, the iconic motorcycle maker found itself in the hands of leisure equipment maker AMF, where it almost went bankrupt before a last-minute takeover by company executives. The company reinvented and refined key parts of its motorcycles and the brand went public (HOG) in 1986. From there, continuous efforts at modernization and product refinement led Harley-Davidson to one of the most big comebacks in American business history, but the past few years haven’t been nice, despite HD making some of the excellent motorcycles this author has reviewed.

However, Zeitz, from Germany, had managed to bring sportswear maker Puma back from the brink before joining Harley’s board of directors, and it was hoped he could work some of the same magic on it. Milwaukee. After taking the reins, Zeitz continued former CEO Matt Levatich’s efforts to bring a controversial new motorcycle to fruition but at the right time earlier this year, and the Pan America adventure bike was a hit for the business (disclosure: I’m currently reviewing Pan America for Forbes.com).

This launch followed another controversial step for Harley under Levatich: the debut of the fully electric motorcycle LiveWire in 2019. Perhaps as a forerunner of the LiveWire plan, at the end of 2020, Harley-Davidson announced that its electric bikes newly announced would be created. as its own brand, Serial 1, a name taken from the first Harley motorcycle produced in 1903.

MORE FORBESHarley-Davidson “Serial 1” Details New Electric Bikes with Specifications, Prices, and a Nice SurpriseThrough Bill roberson

Harley-Davidson was the first (and perhaps the most unlikely) major bicycle maker to launch a full-size, full-horsepower electric motorcycle in the industry – and still is, as of this writing. . However, they have stiff competition from Zero Motors, which started as a manufacturer of clean leaf electric motorcycles over 15 years ago and produces a wide range of popular electric motorcycles, all of which are cheaper than the model. LiveWire, which is now known as LiveWire One under the LiveWire brand.

While going public with a SPAC is surprising, the inclusion of Taiwan-based scooter maker KYMCO in the deal may be more so – but it also makes sense. Although relatively unknown in the United States, KYMCO is a heavyweight outside of America, selling hundreds of thousands of machines – many of which are quite sophisticated – across Europe and Asia. The pairing with KYMCO gives LiveWire (and by extension Harley-Davidson) an easier entry into Eurasian markets with what can be a simple rebranding of KYMCO products as LiveWire machines, while also putting the huge ones KYMCO’s R&D and production capabilities for new products – especially all -electric machines – at your fingertips.

Electric scooters are already commonplace and are gaining popularity in many cities around the world. While breaking through with a full-size electric motorcycle is a tall order due to the much higher expectations of bikers, putting together competent scooters – especially electric models – is a much easier fruit to hang on to. The prices are much lower and buyers don’t expect supercar performance. Most of the time, they need their machines to be reliable, affordable and convenient in terms of transporting cyclists through major cities, where the electric charging infrastructure – or battery exchange technology – is already largely in place. With LiveWire essentially separated from the Harley-Davidson branding, the Motor Company could be in the mix in a massive global market for electric motorcycles and scooters far beyond what they could have hoped for in terms of their large. legacy gasoline-powered machines, which will continue to be popular in the United States

The LiveWire split had sparked discussions that Harley-Davidson would do the same with Pan America motorcycles, but they may tie into the mothership a bit more than the LiveWire and Serial 1 platforms. Harley-Davidson shares rose sharply in LiveWire news, but have since returned most of those gains.

Harley-Davidson stock rises on plans to go public with electric motorcycle company LiveWire

Motorcycle Business

Yahoo Finance Live presenters Brian Sozzi and Julie Hyman analyze Harley-Davidson’s positive performance as they announce plans to take LiveWire, its electric motorcycle business, public through a SPAC deal.

Video transcript

JULIE HYMAN: But let’s talk about another such deal here, and it has to do with Harley-Davidson. The company agreed to create its electric motorcycle division, LiveWire, as it is called. It will merge with SPAC for approximately $1.77 billion. SPAC is called AEA Bridges Impact Corp.

And what’s interesting about that Brian – and I know you’ve covered this more closely than I have – but you know there was some excitement when HOG came out with these e-bikes, wasn’t there ? And now he gets rid of it. Is this a sign that the division was working well or not so well?

BRIAN SOZZI: I have a lot of ideas on this, but unfortunately we don’t have much time for me to share them. But I thought, I like this case. But there is an interesting aspect to this.

So Harley-Davidson basically partners with KYMCO, a Taiwanese bicycle manufacturer. So it’s a bit strange to see an iconic American company partnering with KYMCO, to basically help produce its electric motorcycle, so there’s that aspect here.

So just from a pure numbers perspective here, it makes sense. This will help, I think, reduce a lot of the costs that Harley-Davidson has incurred over the past three years or so since the initial introduction of LiveWire. That e-bike you see up there on the screen. A very, very fast bike. Not for everyone, of course.

But again, it helps to alleviate some of those costs on the balance sheet, to reduce those costs, and Harley-Davidson could focus, I think, a little more on staying true to its DNA, which in the foreseeable future, might just do an old school of gasoline-powered Harley-Davidson motorcycles. But I understand why the stock is up here. It seems logical to me.

JULIE HYMAN: Yeah. And that makes you wonder, though, you know, given – it’s just interesting the trajectory and the blueprint that we’ve seen for automakers versus Harley-Davidson here, isn’t it? And say, if you compare it with Ford, for example – and what he talked about in terms of orders for the Lightning, right? The electric version of his F-150 — compared to what we see here, that’s also an interesting contrast, isn’t it?

BRIAN SOZZI: He is. And if you follow the history of Harley-Davidson, last year, last year, under new CEO Jochen Zeitz, I think it led to this, up to this event. They isolated LiveWire a few months ago. Jochen, keep in mind, was president of Harley-Davidson, was named CEO, I believe, in early 2020.

So I think he was behind this development. And that comes at a time when you see the valuation multiples of electric vehicles, power companies, skyrocketing. Of course you have Tesla. You have the likes of Lucid. You have Zero, a manufacturer of electric motorcycles. They managed to raise a good amount of money. Again, I think this is a potentially timely transaction for the company. Still, it’s hard to see this iconic American company teaming up with a Taiwanese company to create what looks to be the future of electric motorcycles.

JULIE HYMAN: Yeah, well, we’ll see what kind of demand and what kind of… maybe what kind of technical expertise they’ll get from that company as well.

Harley-Davidson’s electric motorcycle business to become a publicly traded company

Motorcycle Business

Harley-Davidson’s Electric Motorcycle Company LiveWire Becomes a Public Company

Harley-Davidson Inc. on Monday announced that its LiveWire electric motorcycle business would go public in a deal – valued at nearly $ 1.8 billion – with a London-based acquisitions company.

LiveWire will be listed on the New York Stock Exchange under the symbol LVW. The transaction is expected to close in the first half of 2022, Harley said in a statement.

Harley-Davidson will retain an approximate 74% interest in LiveWire. Shareholders of partner AEA-Bridges Impact Corp. will hold around 17%.

Jochen Zeitz, Harley’s, President, President and CEO, will serve as interim CEO of the new company for a period of up to two years. Ryan Morrissey, whose title is director of electric vehicles at Harley, will be the president of the new company.

“Today’s announcement is a historic milestone with LiveWire on track to become the first publicly traded EV motorcycle company in the United States,†Zeitz said in a statement.

Following: Harley-Davidson avoids 56% tariffs in European Union trade dispute resolution

Following: With increased sales of motorcycles in the United States, Harley-Davidson achieves better-than-expected third quarter

“This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model,†said Zeitz.

AEA-Bridges Impact Corp. is a specialist acquisition company formed by private equity firm AEA Investors and Bridges Fund Management. Special Purpose Acquisition Companies, or SPACs, are used as a shortcut to going public, bypassing the long and expensive process of a traditional initial public offering.

One of the goals of AEA-Bridges Impact Corp. is environmentally friendly projects. Another partner in the Livewire agreement is KYMCO, a Taiwanese manufacturer of motorcycles, scooters and utility vehicles.

“We are at the confluence of two fundamental changes impacting the industry: vehicle electrification and sustainability. LiveWire is well positioned to become the premier brand for sustainable electric motorcycles and redefine the industry by leveraging the manufacturing and distribution expertise of Harley-Davidson and KYMCO â€John Garcia, President of AEA-Bridges Impact Corp. , said in a statement.

Following: Harley-Davidson Doubles Electric Motorcycle Market With LiveWire Brand Launch Including Dedicated Showrooms

Following: Harley-Davidson Launches Used Bikes Website, Reports Quarterly Profits

LiveWire is Harley’s first electric motorcycle, launched in 2019, as part of an effort to attract younger customers. The fast and powerful street bike requires no clutch or gear change, simplifying the operation for new riders. And the bike can pick up energy from braking and add a charge to the battery, which is useful when riding in traffic jams.

The newly formed company will also include STACYC, a brand of children’s e-bikes.

The transaction, which has been approved by the boards of directors of Harley-Davidson and AEA-Bridges Impact Corp., will be funded by $ 400 million from AEA, $ 100 million from Harley-Davidson and $ 100 million from KYMCO.

Harley shares were higher after Monday’s announcement and ended the day at $ 38.54, up 4.7%

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This article originally appeared on Milwaukee Journal Sentinel: Harley-Davidson’s LiveWire to Become a Public Company

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Electric motorcycle brand steps up for UK launch

Motorcycle Brand

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Electric motorcycle brand Maeving hired Wild Card to manage its UK launch this month.

The Coventry-based bicycle maker is launching practical e-bikes that “channel the best of British motorcycle design heritage into a new kind of electric vehicleâ€.

Maeving said his USP is the bike’s removable battery – which can be charged from any outlet, whether at work or at home, making refueling easy.

Wild Card was incorporated to generate interest ahead of the bike’s general sale in January.

Maeving founder Seb Inglis-Jones said: “It is an incredibly exciting time for us. After several years of product development to bring our revolutionary bikes to market, it was imperative that we find the right PR partner for the launch – a partner with great relationships, experience of successfully launching startup brands and passion. to do good for the planet. which is equivalent to ours. Wild Card did the job perfectly.

Wild Card MD, Georgie Upton, added, “We are really excited about the game-changing potential of Maeving e-bikes and helping the brand accelerate the electric revolution in the two-wheeled space.

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Bajaj Auto defeats Hero MotoCorp to become # 1 motorcycle brand in November

Motorcycle Brand

Bajaj Auto became India’s top-selling motorcycle brand in November, combining both domestic and export figures. The large Pune-based motorcycle company registered 338,473 units last month, 12% below its own sales performance in November 2020, when it sold 384,993 units. Hero MotoCorp, the long-time pole holder in the Indian two-wheeler market, sold 329,185 motorcycle units last month, combining both domestic and export figures.

Similar bikes

(Also read: Bajaj Auto two-wheeler domestic sales drop 23% in November, sells 144,953 units)

Hero MotoCorp recorded a 39% drop in overall motorcycle sales in November 2021, compared to the same month last year, when it recorded 541,437 units. However,

November 2021 was one of the few times that Bajaj Auto was able to beat Hero MotoCorp in overall motorcycle sales. However, Hero MotoCorp remained at the top of the two-wheeler rankings, combining both its motorcycle and scooter sales. While Bajaj Auto sold 338,473 units in domestic and international markets, Hero MotoCorp sold a total of 349,393 units of two-wheelers in domestic and international markets.

Bajaj Auto, despite a 2% drop in exports, saw more than half of its motorcycle sales come from international markets. It shipped 193,520 units of motorcycles to overseas markets and registered 144,953 units in the domestic market.

Among its international market countries in Latin America and Africa, the local motorcycle major recorded higher sales figures. Bajaj Auto currently sells its motorcycles in nearly 70 countries around the world.

Hero MotoCorp, on the other hand, is a specialist in the low-displacement motorcycle segment. The local two-wheeler brand has a stronghold in the commuter segment, which has been hit in India due to the late monsoon retreat in many parts of the country as the harvest has been delayed.

This impacted Hero MotoCorp’s sales in the rural area where the company has a strong consumer base. A downturn in the entry-level commuter bike segment and consumer preference moving towards high-end models also played a key role against Hero MotoCorp.

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Bajaj Auto Becomes # 1 Motorcycle Brand in Total Sales in November 2021

Motorcycle Brand

Bajaj Auto’s combined sales in November 2021 amounted to 3.38 lakhs, with exports totaling 1,935,520 units.

Bajaj Auto released an official statement pointing out that it sold around 3.38 lakhs of motorcycles in the domestic and export markets combined as of November 2021. Thus, it became the top-selling motorcycle manufacturer with 1 44,442 units. sold in the domestic market, exports totaling 1 93 520 units.

Exports generated huge volumes for the Chakan-based brand and last month the tally was much higher than the next three competitors combined. This is due to a difficult global macroeconomic environment and the global two-wheeler industry facing production constraints for various reasons.

Just a few weeks ago, Bajaj launched the biggest displacement pulsars ever made, the F250 and N250 at a competitive price of Rs. 1.40 lakh and Rs. 1.38 lakh (ex-showroom) . Both are powered by an oil-cooled 249cc single-cylinder fuel-injected engine producing a maximum power of 24.5hp and 21.5Nm of maximum torque. It is mated to a five-speed transmission and comes standard with a slip clutch and assist.

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The Bajaj Pulsar N250 is an evolutionary version of the NS200 and F250 on the now-discontinued 220F in terms of design, but the new tubular chassis, new body panels, larger brakes assisted by a single-channel ABS system, a panel The revised dash and other updated mechanics have helped make the Quarter Liter Duo a compelling package.

In fiscal year 2022, sales of the Bajaj Pulsar series exceeded the lakh per month mark three times with an annual average of 97,000 units. In the domestic market, sales of the entry-level commuter Bajaj Platina doubled this year, while in export markets like Nigeria, Egypt and Mexico, the highest ever motorcycle retail sales have been executed.

Speaking of the milestone, Rakesh Sharma, Executive Director, Bajaj Auto noted, “Being the best builder in the toughest conditions is a true reflection of Bajaj Auto’s resilience and a consequence of our commitment to serving global customers through differentiated products and superior propositions. Our presence in more than 70 countries has enabled us to post stable performance despite the volatility of the environment.

The brand of electric motorcycles SUPERSOCO publishes a statement regarding the ownership of the intellectual property rights of the brand

Motorcycle Brand

SHANGHAI, December 1, 2021 / PRNewswire / – The World’s Largest Motorcycle Trade Show EICMA, ended on 28 november in Milan, italy. During the event, SUPERSOCO, a world famous and recognized brand of electric motorcycles, discovered that a company was exhibiting, without permission, several of SUPERSOCO’s best-selling models in violation of its exclusive appearance patents and rights. intellectual property, such as CPX / TC MAX / CU / VS1, and has used the SUPERSOCO brand and some of its models for media communications.

SUPERSOCO made the following statement:

Supersoco intelligent technology (Shanghai) Co., Ltd. (“SOCO”), is the creator of the SUPERSOCO brand, owns the intellectual property rights and appearance patents for the vehicles of the SUPERSOCO brand. The SUPERSOCO brand did not participate in EICMA this year and did not authorize any third party agency to act as a representative of the brand at the event.

Since its inception in 2015, SOCO, led by founder Mr. Sherman, has independently carried out the design and development of a wide range of models and successfully launched them to the market. The model line has been favored by motorcycle fans around the world and recognized by agents in many countries. Many of the company’s models have won international design awards, such as the German Red point Award and IF Design Award.

SOCO is a start-up with innovative design and production capabilities and has a positive impact on the development of the transport industry powered by renewable energies. Over the past six years, driven by independent design and R&D, SOCO has always focused on the field of high-end two-wheel electric vehicles. The company has registered more than 1,500 independent intellectual property rights, covering invention patents, utility model patents, appearance design patents and software copyrights.

Contact: Molly mu, [email protected]

SUPERSOCO SOURCE

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A brief history of the motorcycle brand

Motorcycle Brand

There are many great motorcycle companies in the market. Many of them strive to produce the fastest, sleekest bikes, and sometimes just the biggest two-wheeled beasts on the road. However, there is one company, maybe at least one, that focuses on all of this and genuinely designs motorcycle artwork.

MV Agusta has been around since 1945 and the company is based in Varese, Italy. The company was founded by Count Domenico Agusta. The MV in the company’s name stands for Meccanica Verghera, which is where the very first MV Agustas was made.

What really sets MV Agusta apart from other motorcycle manufacturers is that they not only aim to produce the sweetest dreams of two-wheelers, but they want to be the best while looking to the future. In reality, according to their official website, their mission is to “design, develop and manufacture the most advanced motorcycles in the world”.

If you haven’t heard of the MV Agusta, you wouldn’t be alone. They are not super popular. The company has grown in recent years, but they are still rare to see on the streets. There are likely reasons for this, some of which will be discussed later.

Since MV Agusta is not very well known in the general motorcycling community, we wanted to provide an overview of the company.

Here is a brief history of the MV Agusta.

What makes MV Agusta bikes great

From Facebook

One of the things that sets MV Agusta apart from the rest is its process. They manufacture each bike by hand as well as with the use of advanced technology. This means that the products are not only guaranteed to be made with quality and care, but also have a personal touch. People who buy these bikes can almost feel like it was designed for them. This goes hand in hand with their dedication to excellence and being the best manufacturer of two wheeled machines.

The other thing that sets MV Agusta apart is their desire for their bikes to be works of art. It’s a bit like what Pagani does for cars. When you see an MV Agusta, you really see what they mean. Sure, their bikes look like normal bikes, but they each have something different. They stand out, it’s like they’re somehow improved over a regular motorcycle.

As an example, take a look at their Turismo Veloce. They call it their uncompromising tourer, and we can see why. It is a flexible sports bike that is also designed for touring and commuting. The slogan they use for this is the DNA of touring racing.

Their beginnings and their eventual decline

VIA MV Agusta

The company began to focus on motorcycles after World War II. Previously, they worked with airplanes, but motorcycles allowed them to continue to use their engineering and design expertise.

Their first motorcycle, the MV 98, was released to the public in October 1945. The company wanted to name its first motorcycle Vespa 98, but that name was already registered. Of course, we all know Vespa scooters. The MV 98 could be purchased as a touring or economy version. The engine was a 98cc two-stroke single cylinder. We don’t think we need to tell you what inspired the name of their first bike.

One of their most important bikes is the MV Agusta 750 Sport America. It was manufactured from 1970 to 1975. It was the company’s attempt to increase its presence in the United States. It should also be noted that this option was considered quite expensive.

According to autoevolution.com, MV Agusta experienced financial difficulties and ended up shutting down. However, the company was acquired in 1997 by Cagiva. They then released new bikes until 2004, when the company was later bought by a Malaysian car maker called Proton. The company is still struggling financially and Proton then sold it to an Italian finance company.

Not all businesses are meant to be popular

VIA MV Agusta

Again, if you’ve never heard of the name MV Agusta, you’re not alone. It’s a great company that really wants to move the motorcycle industry forward. They have their fans, but they’re nowhere near as big as many would expect a company to have been making bikes for as long as they’ve been.

One of the reasons they haven’t become more popular is that not all businesses need to be. Some companies are supposed to have their followers without attracting the attention of the general public. The problem is, this is a business and the income is significant. This is why they have been bought and sold so many times.

Another reason they are not more popular is that their communication with their potential buyers is extremely limited. Sure, leaning into the future sounds great, but a lot of people may look at the way they talk about their bikes and mistakenly assume they’re more works of art than real good rides. In other words, the business may need a facelift if it is to grow.

But again, their goal is to produce great bikes, which they’ve achieved.

Here’s what makes the 2022 Aston Martin Valkyrie Roadster so special

An incredibly performance-oriented vehicle, the 2022 Valkyrie joins the Aston Martin lineup for the new model year.

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Barnell Anderson
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Revolt Electric Motorcycles Price Rise To Rs 18k

Motorcycle Price

Photo file.

Revolt Motors has increased the prices of its flagship RV400 offering. The electric motorcycle garnered quite a bit of attention when it debuted as it was the country’s first two-wheeler compatible with AI. The bike also featured a unique design that attracted many buyers.

Revolt Electric Price Nov 2021 – RV400 Price Increase

The company has now increased the prices of the RV400 by a significant margin of Rs 18,000. Previously the electric motorcycle was priced at Rs 1.07 lakh and after the latest overhaul it will be available at a price of Rs 1.25 lakh .

For Mumbai, the price now stands at Rs 1.26 lakh (all prices excluding showroom). The latest price hike has already taken effect. In fact, this price increase will also be applicable to customers who booked an RV400 before its announcement.

It will probably come as a shock to anyone who has been waiting for the delivery of this electric motorcycle. Revolt Motors communicates to these customers that the increase is due to a sudden and significant increase in the cost of raw materials.

revolt-electric-motorcycle-price-ahmedabad-6-450x450-1 November 2021 Revolt Electric Motorcycle Updates

Reduced battery warranty

The electric vehicle maker has indicated that it will not be able to deliver bikes at the price in effect at the time of booking. Not only the prices, but Revolt also reduced the warranty offered in the RV400 battery. When first launched in 2019, Revolt offered a top-notch battery warranty of eight years or 150,000 kilometers (whichever comes first).

It was also one of the many reasons consumers switched from combustion engine two-wheelers to battery-powered motorcycles. The RV400’s battery is now backed by a six-year or 1,000,000-kilometer warranty (whichever comes first). This means a reduction of two years and 50,000 kilometers.

Despite a reduction in battery warranty coverage, Revolt still offers the most comprehensive warranty package than any other two-wheeler brand in the EV space in India. Other manufacturers of two-wheeled electric vehicles like Ather Energy and Ola Electric only offer a three-year warranty on their respective batteries. However, the company has yet to comment on the reason for the reduced battery warranty.

Expansion of the revolt in India

Earlier in October this year, Revolt announced that it would expand its presence in the country by expanding into 70 cities over the coming months, covering 26 states and union territories in India. Currently, Revolt sells the RV400 in only six locations in India, including Delhi, Mumbai, Pune, Ahmedabad, Hyderabad and Chennai.

The RV400 is powered by a 72 V 3.24 kWh lithium-ion battery that sends power to a 3 kW electric motor that delivers a maximum power of 5 kW and 54 Nm of torque. It has a top speed of 85 km / h and offers a claimed range of 156 km on a single charge.

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The BSA motorcycle brand will be relaunched with a new model

Motorcycle Brand

By Preetam Bora
| Posted: 25-Nov-21 4:40 pm IST

1,543 Views

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See the pictures

Motorcycle brand BSA to be relaunched with new model announced in December 2021

BSA Motorcycles will be making a comeback with an all-new model to be launched early next month. Indeed, Classic Legends, the parent company of Jawa Motorcycles, which also owns the rights to the BSA brand, announced on social networks that the BSA brand was indeed making a comeback. The brand will be relaunched with an all-new model of modern classic motorcycle, which will be unveiled to the public at Motorcycle Live on December 4, 2021 in Birmingham, UK. Further details on the new model will be announced at the show, but it could well be a modern classic 650cc model, bearing the BSA nameplate.

Read also: New BSA 650 cc motorcycle spotted in test

The return of a legend. #BSAisBack.

We have evolved, but our DNA remains unchanged.
#BSAMotorcycles #Motorcycles #BSA #BritishClassic pic.twitter.com/put30okQiV

– Official BSA Motorcycles (@bsamotorcycles_) November 24, 2021

Read also: The BSA electric motorcycle will be developed by Jawa’s parent company

The official BSA Motorcycles Twitter account has confirmed that the BSA brand is indeed back. The grip tweeted the first official confirmation that the BSA brand is indeed back.

“Return of a legend. #BSAisBack. We have evolved, but our DNA remains unchanged,†the post said in the tweet, with a short video showing the new BSA motorcycle brand logo.

Read also: Anand Mahindra confirms new BSA motorcycle is in development

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A 1954 BSA Gold Star motorcycle

In the 1950s and 1960s BSA was one of the most popular British motorcycle brands around the world, along with Triumph, Norton and Royal Enfield. While Royal Enfield closed in the UK in the 1950s, it continued to thrive in India and is now a fully Indian brand, owned by Eicher Motors, headquartered in Chennai. Norton Motorcycles was acquired by Indian firm TVS Motor Company in 2020 for £ 16million. Triumph is the only UK brand whose ownership, heritage and manufacture are still concentrated at its headquarters in Hinckley, UK.

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BSA is an iconic British motorcycle brand and was the world’s largest motorcycle manufacturer in the 1950s

Meaning Birmingham Small Arms Company Ltd, BSA was founded in 1861 for the production of firearms. The brand’s motorcycles division was established in 1903 and the first motorcycle was introduced in 1910. The brand became the largest supplier of motorcycles to the Allied forces during World War II. In the 1950s, BSA was the world’s largest motorcycle manufacturer, with one in four motorcycles sold worldwide bearing the BSA badge. The company has also enjoyed phenomenal success on the racetrack, with notable victories in Daytona and Santa Catalina.

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Iconic BSA motorcycle brand to be relaunched with both internal combustion engines and electric powertrains

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BSA Motorcycle Company ceased operations in the 1970s, but the trademark and rights to the motorcycle company were acquired by Classic Legends Private Limited, a subsidiary of Indian group Mahindra in 2016. A new gasoline-powered motorcycle, including the engine would be around 650 cc. The move, will be unveiled at this year’s Motorcycle Live, to be held in Birmingham from December 4-12, 2021. The relaunched BSA Motorcycle Company is also expected to produce electric motorcycles, with a £ 4.6million grant from the Kingdom -United. government for the development of zero emission motorcycles. The new BSA already has an R&D and technology center just outside the Midlands, UK, and production is expected to start soon.

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