Harley-Davidson stock rises on plans to go public with electric motorcycle company LiveWire

Yahoo Finance Live presenters Brian Sozzi and Julie Hyman analyze Harley-Davidson’s positive performance as they announce plans to take LiveWire, its electric motorcycle business, public through a SPAC deal.

Video transcript

JULIE HYMAN: But let’s talk about another such deal here, and it has to do with Harley-Davidson. The company agreed to create its electric motorcycle division, LiveWire, as it is called. It will merge with SPAC for approximately $1.77 billion. SPAC is called AEA Bridges Impact Corp.

And what’s interesting about that Brian – and I know you’ve covered this more closely than I have – but you know there was some excitement when HOG came out with these e-bikes, wasn’t there ? And now he gets rid of it. Is this a sign that the division was working well or not so well?

BRIAN SOZZI: I have a lot of ideas on this, but unfortunately we don’t have much time for me to share them. But I thought, I like this case. But there is an interesting aspect to this.

So Harley-Davidson basically partners with KYMCO, a Taiwanese bicycle manufacturer. So it’s a bit strange to see an iconic American company partnering with KYMCO, to basically help produce its electric motorcycle, so there’s that aspect here.

So just from a pure numbers perspective here, it makes sense. This will help, I think, reduce a lot of the costs that Harley-Davidson has incurred over the past three years or so since the initial introduction of LiveWire. That e-bike you see up there on the screen. A very, very fast bike. Not for everyone, of course.

But again, it helps to alleviate some of those costs on the balance sheet, to reduce those costs, and Harley-Davidson could focus, I think, a little more on staying true to its DNA, which in the foreseeable future, might just do an old school of gasoline-powered Harley-Davidson motorcycles. But I understand why the stock is up here. It seems logical to me.

JULIE HYMAN: Yeah. And that makes you wonder, though, you know, given – it’s just interesting the trajectory and the blueprint that we’ve seen for automakers versus Harley-Davidson here, isn’t it? And say, if you compare it with Ford, for example – and what he talked about in terms of orders for the Lightning, right? The electric version of his F-150 — compared to what we see here, that’s also an interesting contrast, isn’t it?

BRIAN SOZZI: He is. And if you follow the history of Harley-Davidson, last year, last year, under new CEO Jochen Zeitz, I think it led to this, up to this event. They isolated LiveWire a few months ago. Jochen, keep in mind, was president of Harley-Davidson, was named CEO, I believe, in early 2020.

So I think he was behind this development. And that comes at a time when you see the valuation multiples of electric vehicles, power companies, skyrocketing. Of course you have Tesla. You have the likes of Lucid. You have Zero, a manufacturer of electric motorcycles. They managed to raise a good amount of money. Again, I think this is a potentially timely transaction for the company. Still, it’s hard to see this iconic American company teaming up with a Taiwanese company to create what looks to be the future of electric motorcycles.

JULIE HYMAN: Yeah, well, we’ll see what kind of demand and what kind of… maybe what kind of technical expertise they’ll get from that company as well.

Harley’s “LiveWire” Electric Motorcycle Brand to Be Publicized in SPAC Agreement with KYMCO

NEW YORK, NY – JUNE 23: Harley-Davidson riders unveil Project LiveWire, the world’s first electric vehicle … [+] Harley-Davidson motorcycle on a special ride across the iconic Manhattan Bridge on June 23, 2014 in New York City. (Photo by Neilson Barnard / Getty Images for Harley Davidson)

Getty Images

The quest to get U.S. motorcycle maker Harley-Davidson back on track took an unusual but not entirely unexpected turn on Monday with the reveal that the company’s new brand of electric motorcycles, LiveWire, will go public with a PSPC deal. in a close future. .

No specific date for a public offering has been given and the deal is subject to the approval of the shareholders of the SPAC company, but a press release said that LiveWire, which was recently created by Harley-Davidson as than its own brand, will be associated with sustainability. Specialized acquisition company AEA-Bridges Impact Corporation (aka ABIC) for listing as LVW on the New York Stock Exchange. ABIC is listed under the stock symbol IMPX.

Additionally, Taiwan-based KYMCO is also part of the deal. KYMCO manufactures a wide range of scooters, light motorcycles, ATVs and other motorized devices and sells them in countries all over the world, including in the USA, where they are best known for their scooters. KYMCO’s US headquarters are located in South Carolina.

According to the press release, “LiveWire’s funding will consist of $ 400 million in cash from ABIC held in trust, a $ 100 million investment from Harley-Davidson and a $ 100 million investment from KYMCO, via a PIPE (private investment in public capital). ” When public, “Harley-Davidson will retain an approximate 74% stake in the company, ABIC shareholders will own approximately 17%, and the founders of ABIC and KYMCO will each own approximately 4%.”

If closed, the deal could give LiveWire an “enterprise value of approximately $ 1.77 billion and net worth of approximately $ 2.3 billion at closing,” the statement said. press published Monday morning. Harley-Davidson had a market cap of $ 6 billion at midday Monday.

“Today’s announcement is a historic milestone with LiveWire on its way to becoming the first publicly traded electric motorcycle company in the United States. the electrification of sport, â€Harley-Davidson CEO Jochen Zeitz said in the press release. “This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model. LiveWire will be able to operate as an agile and innovative public enterprise while benefiting from the large-scale manufacturing and distribution capabilities of its strategic partners, Harley-Davidson and KYMCO. “

To analyse

We put a lot of emphasis on new CEO Jochen Zeitz, who was on Harley’s board of directors before becoming CEO in March 2020 – just at the start of the pandemic. Harley-Davidson suffered from consecutive quarters of falling profits, falling sales and losing market share. An aging but dedicated core demographics, expensive products that were viewed by many throughout the motorcycle community as high quality but technologically outdated, and a general decline in the number of people appearing interested in motorcycles – of any brand or name. type – had some people foresee a possible end of Harley-Davidson, or the loss of its independence in a possible sale.

More than 50 years ago, the iconic motorcycle maker found itself in the hands of leisure equipment maker AMF, where it almost went bankrupt before a last-minute takeover by company executives. The company reinvented and refined key parts of its motorcycles and the brand went public (HOG) in 1986. From there, continuous efforts at modernization and product refinement led Harley-Davidson to one of the most big comebacks in American business history, but the past few years haven’t been nice, despite HD making some of the excellent motorcycles this author has reviewed.

However, Zeitz, from Germany, had managed to bring sportswear maker Puma back from the brink before joining Harley’s board of directors, and it was hoped he could work some of the same magic on it. Milwaukee. After taking the reins, Zeitz continued former CEO Matt Levatich’s efforts to bring a controversial new motorcycle to fruition but at the right time earlier this year, and the Pan America adventure bike was a hit for the business (disclosure: I’m currently reviewing Pan America for Forbes.com).

This launch followed another controversial step for Harley under Levatich: the debut of the fully electric motorcycle LiveWire in 2019. Perhaps as a forerunner of the LiveWire plan, at the end of 2020, Harley-Davidson announced that its electric bikes newly announced would be created. as its own brand, Serial 1, a name taken from the first Harley motorcycle produced in 1903.

MORE FORBESHarley-Davidson “Serial 1” Details New Electric Bikes with Specifications, Prices, and a Nice SurpriseThrough Bill roberson

Harley-Davidson was the first (and perhaps the most unlikely) major bicycle maker to launch a full-size, full-horsepower electric motorcycle in the industry – and still is, as of this writing. . However, they have stiff competition from Zero Motors, which started as a manufacturer of clean leaf electric motorcycles over 15 years ago and produces a wide range of popular electric motorcycles, all of which are cheaper than the model. LiveWire, which is now known as LiveWire One under the LiveWire brand.

While going public with a SPAC is surprising, the inclusion of Taiwan-based scooter maker KYMCO in the deal may be more so – but it also makes sense. Although relatively unknown in the United States, KYMCO is a heavyweight outside of America, selling hundreds of thousands of machines – many of which are quite sophisticated – across Europe and Asia. The pairing with KYMCO gives LiveWire (and by extension Harley-Davidson) an easier entry into Eurasian markets with what can be a simple rebranding of KYMCO products as LiveWire machines, while also putting the huge ones KYMCO’s R&D and production capabilities for new products – especially all -electric machines – at your fingertips.

Electric scooters are already commonplace and are gaining popularity in many cities around the world. While breaking through with a full-size electric motorcycle is a tall order due to the much higher expectations of bikers, putting together competent scooters – especially electric models – is a much easier fruit to hang on to. The prices are much lower and buyers don’t expect supercar performance. Most of the time, they need their machines to be reliable, affordable and convenient in terms of transporting cyclists through major cities, where the electric charging infrastructure – or battery exchange technology – is already largely in place. With LiveWire essentially separated from the Harley-Davidson branding, the Motor Company could be in the mix in a massive global market for electric motorcycles and scooters far beyond what they could have hoped for in terms of their large. legacy gasoline-powered machines, which will continue to be popular in the United States

The LiveWire split had sparked discussions that Harley-Davidson would do the same with Pan America motorcycles, but they may tie into the mothership a bit more than the LiveWire and Serial 1 platforms. Harley-Davidson shares rose sharply in LiveWire news, but have since returned most of those gains.

The brand of electric motorcycles SUPERSOCO publishes a statement regarding the ownership of the intellectual property rights of the brand

SHANGHAI, December 1, 2021 / PRNewswire / – The World’s Largest Motorcycle Trade Show EICMA, ended on 28 november in Milan, italy. During the event, SUPERSOCO, a world famous and recognized brand of electric motorcycles, discovered that a company was exhibiting, without permission, several of SUPERSOCO’s best-selling models in violation of its exclusive appearance patents and rights. intellectual property, such as CPX / TC MAX / CU / VS1, and has used the SUPERSOCO brand and some of its models for media communications.

SUPERSOCO made the following statement:

Supersoco intelligent technology (Shanghai) Co., Ltd. (“SOCO”), is the creator of the SUPERSOCO brand, owns the intellectual property rights and appearance patents for the vehicles of the SUPERSOCO brand. The SUPERSOCO brand did not participate in EICMA this year and did not authorize any third party agency to act as a representative of the brand at the event.

Since its inception in 2015, SOCO, led by founder Mr. Sherman, has independently carried out the design and development of a wide range of models and successfully launched them to the market. The model line has been favored by motorcycle fans around the world and recognized by agents in many countries. Many of the company’s models have won international design awards, such as the German Red point Award and IF Design Award.

SOCO is a start-up with innovative design and production capabilities and has a positive impact on the development of the transport industry powered by renewable energies. Over the past six years, driven by independent design and R&D, SOCO has always focused on the field of high-end two-wheel electric vehicles. The company has registered more than 1,500 independent intellectual property rights, covering invention patents, utility model patents, appearance design patents and software copyrights.

Contact: Molly mu, [email protected]

SUPERSOCO SOURCE

Zembo in Uganda secures $ 3.4 million investment to expand electric motorcycle business

Zembo, a Ugandan electric mobility startup, has secured a $ 3.4 million investment grant to expand its electric motorcycle business in Kampala, Uganda.

The startup has signed the funding agreement with InfraCo Africa, a private infrastructure development group (PIDG) company, as well as a consortium that includes Dutch private equity firm DOB Equity and the venture capital facility. by Toyota Tsusho Mobility 54.

The company supplies low-cost electric motorcycles to African bikers. Bicycles are recharged in solar battery exchange stations.

Zembo battery exchange stations.

The funding will allow the company to increase the number of electric motorcycles on the road by nearly 2,000 as well as expand its battery charging and exchange stations across the city.

Vehicles are either purchased or leased with a lease with option to purchase model.

Zembo Storm motorcycles are one of the many emerging companies in African countries to provide electric mobility solutions as a cleaner mode of transportation.

According to the company, its concept holds great promise for replication in other African cities as part of the global campaign to achieve net zero emissions.

This new funding pool will also help Zembo to grow and anchor high standards in health and safety and business development, while enabling it to grow and attract further private sector investment to it. ‘to come up.

Created in 2018 and co-founded by Daniel Dreher and Étienne Saint-Sernin, Zembo has sold or leased 200 “boda boda†electric motorcycle taxis in Kampala. It also has 20 charging stations and facilitates 10,000 battery exchanges per month.

zembo-2-1024x576-1 Zembo electric motorcycles

Zembo’s model, based on the pay-per-use (PayGo) model used in the African solar sector, aims to make electric mobility affordable for drivers and passengers.

According to the company, the Zembo Electric Motorcycles project will make around 2,000 electric motorcycles by mid-2023 available for purchase or rental, with significant development expected in subsequent years.

“Zembo provides a low-emission and cost-effective mobility option to meet the growing need for urban transportâ€, “DOB is delighted to join Zembo and work with InfraCo Africa and Mobility 54 to develop the electric mobility industry on the continent, with the objective of investing more in Uganda and in companies with a strong environmental dimension.

Saskia van der Mast, co-CEO of DOB Equity.

In a media statement, Zembo co-founder Étienne Saint-Sernin said: “We are delighted to join impact-driven institutions like InfraCo Africa, DOB Equity and Mobility 54 to continue developing boda bodas (motorcycle taxis) and charging stations. for our consumers.

“Our sponsors support Zembo’s goal of increasing the income of Ugandan boda boda runners while reducing air pollution, and this is the driving force behind our relationship.” We look forward to continuing to serve our customers and helping Uganda achieve sustainable mobility. “

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Australian electric motorcycle brand ‘Savic’ gets green light

Australian electric motorcycle brand ‘Savic’ gets green light

The brand – which was founded by a former engineer at Ford Australia – has secured funding to begin local manufacturing.

New automotive start-up brand Savic Motorcycles is well on its way to becoming Australia’s leading manufacturer of high performance, zero emission electric motorcycles.

The Victoria-based brand – founded by former Ford Australia optimization engineer Dennis Savic – has announced it has raised A $ 1.14 million in funding, giving production the green light.

More than half of the co-investment comes from the federal government Advanced Manufacturing Growth Center – A taxpayer-funded acceleration and investment pool for Australian businesses.

Savic Motorcycles says it will introduce three versions of its “C-Series” electric motorcycle by the end of 2022, with the entry-level variant set to start at $ 12,990.

Called the Savic ‘C-Series Omega’, the cheapest motorcycle in the range is expected to feature a 25kW electric motor, with the brand claiming performance similar to a 300cc gasoline equivalent.

Savic also mentions that it will introduce a 40 kW and 60 kW / 200 Nm “C-Series Alpha†“C-Series Delta†model at the same time, with a list price expected to start from $ 16,990 and $ 23,990. $ respectively (before road costs).

The most powerful Savic C-Series Alpha motorcycle will be equipped with a 16 kWh lithium-ion battery, allowing a theoretical range of 250 km and a 0 to 100 km / h in 3.5 seconds.

Along with many Australian companies involved in the project, Savic’s engineering team is expected to begin calibrating a unique anti-lock braking system with Bosch Australia, a leading supplier to global automotive brands.

AMGC Managing Director Dr Jens Goennemann said: “Savic Motorcycles are leading the way for electric mobility in Australia by leveraging top designers, engineers and manufacturing partners to deliver unmatched performance motorcycles for the world. local and global customers.

“Savic is proof that when you embrace the entire manufacturing process, from design to research and development to sales, there are exciting times ahead for Australian manufacturing. ”

The Savic range of motorcycles will be launched at the end of 2022 in Australia.

After more than a decade working in the product planning and marketing departments of brands like Kia, Subaru and Peugeot, Justin Narayan has returned to being an automotive writer – the very first position he has held in the industry.

Learn more about Justin Narayan

ALYI Electric Motorcycle Business is expected to generate

Dallas, Texas, September 03, 2021 (GLOBE NEWSWIRE) – Alternet Systems, Inc. (OTC Pink: ALYI) (“ALYIâ€) has launched a comprehensive, comprehensive electric vehicle ecosystem business strategy with an electric motorcycle company designed to separate itself from the array of struggling competitors in the very difficult electric motorcycle business.

Motorcycle frames lack the capacity that car frames have for large batteries to extend range and multiple engines to accommodate differences in city and highway driving. The electric motorcycle solutions that have come to the market in the face of frame capacity limitations have shifted towards monstrous-sized bikes with the price of an SUV that appeal to a very small, deep pocket-sized consumer sector, or bicycles. minimalist, close to the size of a scooter that has limited appeal to consumers in general. The result – so far the market has yet to see an outstanding electric motorcycle company hit the market.

ALYI’s electric motorcycle business is also well positioned to succeed and stand out in a market dominated by monster-priced bikes, SUVs and scooter-sized alternatives.

First of all, electric motorcycles are just one part of a much larger EV ecosystem business. ALYI does not depend solely on its electric motorcycle business.

Second, ALYI has only a small consumption component of its overall electric motorcycle business. The main goal of ALYI’s electric motorcycle is to provide a business solution, not a consumer solution.

ALYI’s electric motorcycles business is strongly focused on providing a carpooling solution in Africa to replace existing combustion engine motorcycle taxis with electric motorcycles.

The Global Motorcycle Taxi Market Has Been Assessed By Verified market research to $ 16 billion in 2018 and is expected to reach over $ 29 billion by 2026.

ALYI will not only generate income by selling electric motorcycles in the taxi market, ALYI will also generate income by participating in the taxi market itself as it evolves into a carpooling business model.

Not only does participating in the taxi market provide more resilience to ALYI’s electric motorcycle business, it also offers the potential for higher profit margins than typical EV companies are designed to generate.

Tesla, for example, reported a 24% gross margin at June 30, 2021. Uber reported a 46% gross margin at June 30, 2021. ALYI plans to generate income not only from the sale of electric vehicles, but also, for example, from the ridesharing business to which the company supplies electric vehicles.

ALYI has a mainstream electric motorcycle that it plans to release before the end of 2021, and it will be priced much lower than an SUV.

ALYI developed its own consumer electric motorcycle as a research and development project that amassed a large body of EV intellectual property for ALYI while producing an affordable electric motorcycle with a consumer appeal rooted in decades of popular Western culture. . The Retro Revolt electric motorcycle based on the WWII era BMW R71 military motorcycle is undergoing a final design review and will soon be available to order in a limited edition.

Management plans to further clarify its overall revenue targets and gross margin expectations next week, Thursday, September 9.e, 2021, in conjunction with a schedule management update to provide the latest details on the company’s progress in delivering 2,000 electric motorcycles to Africa to serve the motorcycle taxi (boda-boda) market. The company has previously indicated that it expects more than a million in revenue this year. The update will provide more details on expected sales before the end of the year to include a specific revenue target.

ALYI builds a comprehensive electric vehicle ecosystem that addresses the entire electric vehicle adoption environment, from the perpetual design of the best-in-class vehicles to the perpetual design of the myriad of mechanical and digital systems that go into a first-rate vehicle; from the charging and servicing infrastructure that supports consumer and commercial vehicles, to the EV value proposition itself that drives consumers and businesses to switch from combustion engines to electric vehicles.

ALYI designed its EV ecosystem solution to include democratized participation. ALYI has partnered with RevoltTOKEN to fund ALYI’s growth by offering participation in the electric vehicle ecosystem through the sale of Revolt tokens.

To learn more about RevoltTOKEN and how to participate in ALYI’s electric vehicle ecosystem by purchasing Revolt tokens, visit https://rvlttoken.com/.

For more information and to stay up to date on the latest global developments at ALYI, please visit www.alternetsystemsinc.com.

Safe Harbor / Disclaimer: This press release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that one of the companies mentioned in this document will make significant sales, failure to meet the schedule or performance requirements of the companies’ contracts, the liquidity position of the companies, the capacity companies to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive prices. In light of these uncertainties, the forward-looking events mentioned in this press release may not occur.

For more information, please visit: http://www.alternetsystemsinc.comContact Alternet Systems, Inc .:Randell Torno

[email protected]

+ 1-800-713-0297

  • $ ALYI – Electric Motorcycle Company ALYI Expected to Generate $ 1 Million or More in Revenue This Year with Gross Margin Beating the Competition

Electric Motorcycle Company ALYI Expected To Generate First $ 1 Million Or More In Revenue This Year With Higher Gross Margin Than The Competition

$ ALYI – Retro Revolt Electric Motorcycle based on WWII era BMW R71 military motorcycle

Dallas, Texas, September 03, 2021 (GLOBE NEWSWIRE) – Alternet Systems, Inc. (OTC Pink: ALYI) (“ALYIâ€) has launched a comprehensive, comprehensive electric vehicle ecosystem business strategy with an electric motorcycle company designed to separate itself from the array of struggling competitors in the very difficult electric motorcycle business.

Motorcycle frames lack the capacity that car frames have for large batteries to extend range and multiple engines to accommodate differences in city and highway driving. The electric motorcycle solutions that have come to the market in the face of frame capacity limitations have shifted towards monstrous sized bikes with the price of an SUV that appeal to a very small, deep pocket-sized consumer sector, or bicycles. minimalist, scooter-sized that have limited appeal to general consumers. The result – so far the market has yet to see an outstanding electric motorcycle company hit the market.

ALYI’s electric motorcycle business is also well positioned to succeed and stand out in a market dominated by monster-priced bikes, SUVs and scooter-sized alternatives.

First of all, electric motorcycles are just one part of a much larger EV ecosystem business. ALYI does not depend solely on its electric motorcycle business.

Second, ALYI has only a small consumption component of its overall electric motorcycle business. The main goal of ALYI’s electric motorcycle is to provide a business solution, not a consumer solution.

ALYI’s electric motorcycles business is strongly focused on providing a carpooling solution in Africa to replace existing combustion engine motorcycle taxis with electric motorcycles.

The Global Motorcycle Taxi Market Has Been Assessed By Verified market research to $ 16 billion in 2018 and is expected to reach over $ 29 billion by 2026.

ALYI will not only generate income by selling electric motorcycles in the taxi market, ALYI will also generate income by participating in the taxi market itself as it evolves into a carpooling business model.

Not only does participation in the taxi market provide greater resilience to ALYI’s electric motorcycle business, it also offers the potential for higher profit margins than typical EV companies are designed to generate.

Tesla, for example, reported a 24% gross margin at June 30, 2021. Uber reported a 46% gross margin at June 30, 2021. ALYI plans to generate income not only from the sale of electric vehicles, but also, for example, from the ridesharing business to which the company supplies electric vehicles.

ALYI has a mainstream electric motorcycle that it plans to release before the end of 2021, and it will be priced much lower than an SUV.

ALYI developed its own consumer electric motorcycle as a research and development project that amassed a large body of EV intellectual property for ALYI while producing an affordable electric motorcycle with a consumer appeal rooted in decades of popular Western culture. . The Retro Revolt electric motorcycle based on the WWII era BMW R71 military motorcycle is undergoing a final design review and will soon be available to order in a limited edition.

Management plans to further clarify its overall revenue targets and gross margin expectations next week, Thursday, September 9.e, 2021, in conjunction with a schedule management update to provide the latest details on the company’s progress in delivering 2,000 electric motorcycles to Africa to serve the motorcycle taxi (boda-boda) market. The company has previously indicated that it expects more than a million in revenue this year. The update will provide more details on expected sales before the end of the year to include a specific revenue target.

ALYI builds a comprehensive electric vehicle ecosystem that addresses the entire electric vehicle adoption environment, from the perpetual design of the best-in-class vehicles to the perpetual design of the myriad of mechanical and digital systems that go into a first-rate vehicle; from the charging and servicing infrastructure that supports consumer and commercial vehicles, to the EV value proposition itself that drives consumers and businesses to switch from combustion engines to electric vehicles.

ALYI designed its EV ecosystem solution to include democratized participation. ALYI has partnered with RevoltTOKEN to fund ALYI’s growth by offering participation in the electric vehicle ecosystem through the sale of Revolt tokens.

To learn more about RevoltTOKEN and how to participate in ALYI’s electric vehicle ecosystem by purchasing Revolt tokens, visit https://rvlttoken.com/.

For more information and to stay up to date on the latest global developments at ALYI, please visit www.alternetsystemsinc.com.

Safe Harbor / Disclaimer: This press release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that one of the companies mentioned in this document will make significant sales, failure to meet the schedule or performance requirements of the companies’ contracts, the liquidity position of the companies, the capacity companies to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive prices. In light of these uncertainties, the forward-looking events mentioned in this press release may not occur.

For more information, please visit: http://www.alternetsystemsinc.comContact Alternet Systems, Inc .:Randell Torno

[email protected]

+ 1-800-713-0297

Attachment

Electric motorcycle brand LiveWire presents its first bike

Harley-Davidson’s latest motorcycle is not a Harley-Davidson. It’s a LiveWire – a new autonomous brand for electric two-wheelers.

“We are committed to making Harley-Davidson the electric leader,” Harley-Davidson President and CEO Jochen Zetz said in a statement announcing the new brand’s first bike. Introduced Thursday, the LiveWire One is an electric motorcycle designed for urban driving.

It’s been preparing for years. Harley-Davidson introduced its first electric motorcycle, the LiveWire, in 2019, after five years of real-world consumption testing. The LiveWire One is an evolution of that bike that imports many of its features, including a haptic system that lets riders know it’s working by pulsing the seat, and an app that can track its charging status.

The LiveWire One has a range of 146 miles – the same as the original LiveWire – and a similar recharge time of 0-100% of an hour. Its styling is almost identical, with a silver motor topped with a black battery pack presented in a trellis frame.

What’s different with LiveWire One is its cost. With a starting price of $ 21,999, that’s almost $ 8,000 less than the Harley version.

With its spinoff brand, Harley caters to a different audience: urban, affluent, young and tech-savvy. Similar to many modern sports bikes, the One incorporates a new advanced steering system that tracks bike acceleration, wheel direction, and wheel lift to measure, monitor, and anticipate its movements.

According to the LiveWire website, “Our vision is to create the next generation of motorcycles with products and experiences that merge the power and technology of electric vehicles with the unique and moving connection of an analog machine. Together, the two create a new emotion that defines LiveWire. “

Unlike traditional Harley-Davidsons which run on gasoline and are also praised for their style, status, and nearly trademarked ‘potato-potato’ exhaust cadence, the LiveWire brand aims for a more understated experience with a look and tranquility. minimalist Apple. . Being electric, it does not roar. He purrs.

It is also easier to ride than a traditional motorcycle. There is no hot exhaust pipe. Riders do not need to coordinate all of their ends to operate the controls because there is no clutch or shifting. They just turn the handle, and they’re off.

The LiveWire One will make its public debut on July 18 at the Progressive IMS Outdoors show in Sonoma, Calif., But it’s already available to order on LiveWire.com, where potential buyers can also schedule demos.

LiveWire One will be available from 12 LiveWire branded resellers in California, New York and Texas. Southern California Harley-Davidson dealers who will carry the LiveWire brand include Glendale Harley-Davidson, Huntington Beach Harley-Davidson, Riverside Harley-Davidson, and San Diego Harley-Davidson. Other dealers will be added in the fall.

CORRECTION: An earlier version of this article incorrectly stated the name of the motorcycle show where the LiveWire One will be featured this month. The error has been corrected. (July 8, 2021)

This brand of electric motorcycles sold in just 2 hours, grossing $ 7 million

Sales of electric motorcycles have gained traction around the world, but Revolt’s RV400 could take the cake for the fastest sale.

Indian electric motorcycle company Revolt Motors has benefited from the country’s FAME II grants that incentivize the purchase of electric vehicles.

Few places in the world see more two-wheeled traffic than India, and thus encouraging the large population to switch to electric motorcycles has been a main goal of the government.

The FAME II grant put the price of the Revolt RV400 at nearly RS 90,000, the equivalent of about US $ 1,200.

The electric motorcycle was first launched at the end of 2019 and has seen roller coaster production. Now the company is struggling to keep it in stock, as evidenced by the sale of the bike in just two hours after orders reopened. Revolt Motors claims to have sold RV400s for almost US $ 7 million in those two hours.

For the reasonable price of the motorcycle, bikers get an 85 km / h (53 mph) electric motorcycle with a 3kW continuous mid-drive motor. The bike is equipped with a removable 72V and 45Ah battery offering a capacity of 3.24 kWh.

That’s enough battery to provide the RV400 with a range of 150 km (93 miles) in ECO mode, or up to 80 km (50 miles) in SPORT mode.

Large 17 inch wheels are especially suited to the variety of road surfaces in India and tackle unpredictable terrain better than small scooter wheels.

The 150cc class electric motorcycle is rather light at only 108 kg (238 lb), but offers seating for two and has proven to be an efficient alternative to gasoline two-wheelers in India.

India has emerged as a leader in the field of light electric motorcycles, and many in the industry are contemplating the day when Indian companies will expand to offer exports to other countries.

Some Indian electric two-wheeler companies are already considering key overseas markets. Ola Electric is building an electric scooter factory designed to produce 2 million electric scooters per year with an eventual production of 10 million scooters per year. The company is already planning to export a significant number of these two-wheelers to international distributors, which would make it one of the first Indian companies to sell electric two-wheelers internationally.

Other international companies are looking to obtain in the Indian market. Taiwanese operator of electric scooters and exchangeable batteries Gogoro recently struck a deal with India’s Hero, the world’s largest motorcycle maker. The deal will see Gogoro’s exchangeable battery network used in the country for electric two-wheelers designed to operate under Gogoro’s exchangeable battery standard.

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What to expect from LiveWire, Harley-Davidson’s brand of electric motorcycles

Last month, Harley-Davidson announced that it was launch of LiveWire as a separate brand dedicated to electric motorcycles, with the first model of the LiveWire brand to be unveiled on July 8. Now that we’re halfway there, we’ve thought to take a look at recent developments in the LiveWire brand and what we can expect at the next launch of the month.

Discuss this story more at our HD LiveWire Forum

First up, a recap of what Harley-Davidson says LiveWire, the brand, will be. According to Jochen Zeitz, CEO of Harley-Davidson: “By launching LiveWire as a fully electric brand, we are seizing the opportunity to lead and define the electric vehicle market. With a mission to be the world’s most desirable electric motorcycle brand, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future. “

LiveWire will operate primarily from two different hubs, at Harley’s original base in Milwaukee, Wisc., And Silicon Valley, California, at a center called “LiveWire Labs”. The new brand will work with participating dealers in the extensive Harley-Davidson dealer network, but will also open its own dedicated electric vehicle showrooms.

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The new LiveWire logo eschews any traditional Harley-Davidson iconography. Instead of a bar and a shield, we have an L and W stylized as a series of angular strokes.

Motorcycle.com can now confirm that the premiere of these LiveWire-owned showrooms will be at Canoga Park in Los Angeles, California. Over the past two weeks, Harley-Davidson has posted several vacancies for the Canoga Park location, including for a dealership general manager, sales consultant, maintenance technician, finance manager and office manager. Obviously, HD intends to install this new dealership for next month’s launch. Harley-Davidson also recently posted several software and engineering jobs related to electric vehicles for its two hubs.

So what can we expect from next month’s launch? All Harley-Davidson has confirmed so far is that the “first LiveWire branded motorcycle†will be announced on July 8th. The motorcycle’s first public appearance was scheduled for the next day at the International Motorcycle Show in Irvine, California. The Progressive IMS has since been forced to reschedule this event as the original location was no longer available. Harley-Davidson hasn’t said anything official, but we expect the July 8 announcement to go as planned, with the public debut likely taking place at the upcoming IMS event, July 16-18 at Sonoma Raceway. in Sonoma, California.

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Assuming the July 8 event takes place, it’s still unclear what will be revealed. The simplest assumption is that the first LiveWire brand motorcycle is… the LiveWire. Technically, Harley-Davidson hasn’t officially announced LiveWire 2021 (we’ll call it by its model code “ELW” from now on to avoid confusion), although it did show photos of the ELW with the new logo of the sub-brand. On the company’s press site, however, the ELW is still presented with last year’s colors and the Harley-Davidson branding. It stands to reason that LiveWire will unveil ELW 2021 with more color options next month.

If it did, however, that would be quite disappointing. More interesting would be if Harley finally put one of its electric concept models into production.

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The most intriguing of these concepts is an “average†electric model that would present a more affordable option than the $ 30,000 ELW. Harley-Davidson had previously shown two sketches of this model. The first is on the left in the composite above, and the second is pictured below.

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In this last sketch, the model is labeled “EDT600R”, which probably means “Electric Dirt Tracker”. The EDT600R once featured prominently in the future models section of the Harley-Davidson website, but as we were the first to notice, the sketch was quietly withdrawn at some point late last year.

Could the EDT600R be the first LiveWire branded model? If so, we think it won’t have the same flat tracking style that the sketches describe it. Styling its first bike with design cues from the company’s flat track history would be a step backwards if Harley-Davidson intends to establish LiveWire as its own brand. As we pointed out with the new logo, LiveWire appears to be forging its own course in the industry. A redesigned model with the same bones may be more likely.

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A second contender is the lightweight concept inspired by off-road motorcycles, one of the two Harley-Davidsons debuted at the X Games in 2019. Harley-Davidson has made little mention of the concept since then, but we can confirm that the Development continued, with a couple of patent applications filed in 2020. One patent was for the concentric swing-arm electric motor and another for maintaining a balance between drive torque and regenerative braking.

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With its large, thin wheels and lightweight frame, the concept is more like a bicycle, but its throttle grip and fixed pegs technically make it a motorcycle and a candidate for next month’s launch.

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A third contender, and we think he’s the most likely to come next month, is the other concept that Harley-Davidson showcases at the X Games. With more than one scooter form factor, it’s debatable if this still counts as a motorcycle, but it fits LiveWire’s stated purpose of the urban market.

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We can also confirm that the development of this electric scooter has progressed to the point that Harley-Davidson saved designs for what appears to be a production-ready model.

Discuss this story more at our Electric motorcycle forum

We’ll know for sure what Harley-Davidson has in store for the LiveWire brand on July 8. Until then, we’ll keep an eye out for any new developments.

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