Tag: motorcycle brand

Premium Silence electric motorcycle brand in Turkey!

Motorcycle Brand

Redefining the perspective of motorcycle enthusiasts on electric motorcycles

successfully representing our country and the main motorcycle brands in the world, operating under the umbrella of DoÄŸan Holding, DoÄŸan Trend Automotive was the only authorized distributor in Turkey in the field of electric mobility. Silence of important representatives of global brands.

Established in 2011 in Barcelona, ​​Spain, one of the largest motorcycle markets in Europe, with the vision that the future will be in electricity, Silence is rapidly spreading across Europe. Silence in Turkey, which will be sold in the new year, with models suitable for both personal and commercial use, only attracts attention with its expansion strategy which focuses on the production of motorcycles electric. Differentiated by unique shops in the main cities of the world and the world of the brand of electric motorcycles that brings premium touches, in selected locations in Turkey and is preparing to meet the owners on the Internet. The trend born with three models will be available in Turkey via the Automotive Silence; While the S01 model stands out for personal urban transport, two different versions of the S02 model will meet their owners in January 2021, with a design suitable for use in the personal transport and distribution sectors.

DoÄŸan Trend Otomotiv, which successfully represents the world’s largest automobile and motorcycle brands in our country, continues to invest rapidly. DoÄŸan Trend Otomotiv, which recently started popularizing its name with new brands focusing on electric cars and motorcycles, during the last period of 2020
European leader of the electric motorcycle brand and reaching an annual production of 80,000 units, 10% market share in Spain was the only authorized distributor of Silence in Turkey.

“In addition to the individual use of the police in harsh conditions such as the gendarmerie designed to be used even in Silence’s business models, we believe there is a high demand in Turkey,†said Dogan Holding Automotive Group Companies, board member and CEO of Kagan Dagtekin, direct sales in the first place He said they intend to move forward with the model, but have received requests for very intense dealers and that they can make special offers with competent points and having a premium wallet.

Supporting its perspective of innovation with sustainable mobility, Silence, the motorcycle manufacturer, offers sustainable products to improve transportation needs in line with the changing structure of society today. The battery, which can be removed and carried like a suitcase, can be recharged at home. In addition, its battery can also be used as a personal power station with suitable equipment. Silence, which will change the view of motorcycle enthusiasts on electric motorcycles, meets all the expectations of an urban motorcycle driver through its robustness, agility and above all, its extraordinary braking capacity, like the brand that offers the first electric models for personal use that can compete with gasoline motorcycles in its product line.

Pioneer of the premium electric motorcycle!

The head office of Silence, which designs, develops and manufactures 2 and 3 wheel electric vehicles in line with the innovative needs of the motorcycle market, is located in Barcelona, ​​Spain. Silence, one of the fastest growing companies with an annual production capacity of 10,000 scooters and 12,000 battery packs and deemed worthy of numerous awards, is known as the only developer of motorcycle batteries in Spain and the second in Europe.

3 different models with Turkey Now!

Dogan Trend Automotive, Silence electric motorcycle product family that offers the S01 and S02 models to the Turkish market. S01 of these models; With its powerful 7kW motor, it accelerates to 100 km / h and offers an efficient solution for urban transport with a range of more than 100 km in economy mode. The S02 model will be offered for sale in two different versions with motor powers of 1.5 kW and 7 kW, suitable for personal use or for use in the distribution sector. While the version of the S02 with a 1.5 kW motor can reach a maximum speed of 45 km / h, it can be used with a class B license and will have a range of 5.6 km with its 125 kWh battery. . Another version of the S02 with a 7 kW motor can reach a maximum speed of 90 km / h and can be used with a class A1 motorcycle license. This version has a range of approximately 5.6 km with its 150 kWh battery.

Bajaj could revive American motorcycle brand Excelsior-Henderson

Motorcycle Brand

Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand.

Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category of products and clothing, ie for motorcycle equipment and clothing.

Excelsior-Henderson began life as two different companies – Excelsior and Henderson – which were acquired and merged by Schwinn in 1912 and 1917, respectively. In 1931, Schwinn closed this merged acquisition. In 1993, Hanlon Manufacturing Company decided to develop a new V-twin cruiser motorcycle for the United States, which would later become the Excelsior-Henderson Super X in 1998, but in 1999 the company filed for bankruptcy.

In 2018, the brand was put up for auction and Bajaj appeared to have acquired at least partial rights to it. With its second commercial filing, we anticipate the company intends to make it a lifestyle brand, like Harley-Davidson and Royal Enfield. In theory, the motorcycle clothing market is larger than the motorcycle market itself.

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Concretely, a brand must either establish itself, first among enthusiasts, then among the general public, to really benefit from sales of motorcycle clothing. That said, motorcycle sales usually push clothing sales to the side, so the company might not have to worry as much. That said, there’s no confirmation yet on the relaunch of Excelsior-Henderson, so we’ll have to wait a bit before Bajaj makes an official announcement.

The motorcycle market has been growing in recent times, not only in India but across the world. High-end motorcycles, in particular, have seen an increase in the number of buyers, and we all know how active Bajaj has been in the two-wheeler business lately. The Indian manufacturer is also engaged in the manufacture of small capacity bikes from KTM and Husqvarna for the Indian and international markets, alongside its own.

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Interestingly, Bajaj is not the only Indian two-wheeler manufacturer intending to breathe new life into international motorcycle brands. Auto company TVS had acquired UK company Norton some time ago, and Classic Legends (backed by Mahindra & Mahindra) will soon introduce new Yezdi bikes (and it already has Jawa under its belt).

CFMoto launches electric motorcycle brand Zeeho

Motorcycle Brand

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Hailing from China, the well-known motorcycle brand CFMoto has launched a new brand focused on electric motorcycles (e-bikes) called Zeeho. As an introduction, a new concept of electric scooter has been launched, named Zeeho Cyber.

Although still a concept at present, the Zeeho Cyber ​​would enter the motorcycle market in 2022. The modern styling of the Zeeho Cyber ​​is attractive and was developed in collaboration with Kiska, the famous design house renowned for its design partnerships. with motorcycle manufacturers like KTM.

Among the visible design details are a pair of Brembo brake calipers fitted to the front and rear wheels, chain drive, LED lighting and smartphone connectivity. Other than that, ABS and traction control are standard equipment on the Zeeho Cyber.

For traction, the Zeeho Cyber ​​uses a 10 kW electric motor powered by a 4 kWh battery pack, producing the equivalent of 14 hp. With a full charge, the Zeeho Cyber ​​gets 130 km of range with a maximum controlled top speed of 120 km / h.

From empty, the battery goes to 80% of its capacity in about 30 minutes, and the Zeeho Cyber ​​is able to accelerate from zero to 50 km / h in 2.9 seconds. In addition to the electric bike concept, CFMoto will also market several electric bikes to complete the range.

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BSA makes a comeback as a brand of electric motorcycles

Motorcycle Brand

One of India’s leading businessmen has reiterated his intention to bring back iconic British motorcycle brand BSA.

Anand Mahindra, the billionaire chairman of the Mahindra Group, says he hopes to resurrect the legendary brand, which last produced a motorcycle in the early 1970s.

In an interview over the weekend, he spoke about his plans for BSA to become an electric vehicle maker in the future and to produce motorcycles at a new factory close to the brand’s original home in Small Heath. , Birmingham, from next year.

BSA makes a comeback: iconic British motorcycle brand may be resurrected from next year after Mahindra Group bought the rights to its name last week

Mr. Mahindra told the Guardian that he hopes to soon start building a research center in Banbury, Oxfordshire, to develop electric motorcycle technology.

This would be followed by a new production facility in the brand’s historic home in Small Heath.

The first production motorcycles will be fossil-fueled bikes, but by the end of 2021, he hopes BSA e-bikes could be ready.

“The UK has been the leader in cycling from the start,†Mahindra told the newspaper. “This provenance is something we really want to keep.”

Last week, Mahindra & Mahindra announced that its subsidiary BSA Company Limited in the UK had purchased three companies from the BSA Regal group.

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BSA was one of the largest motorcycle manufacturers in the world in its heyday

The Bantam is the most famous product of British manufacturers, selling over a quarter of a million copies after the model was launched after World War II.

Anand Mahindra, the billionaire chairman of the Mahindra group, hinted at his intentions to relaunch the iconic bike brand in 2017 with this tweet

This isn’t the first time the billionaire, who made his fortune from the automaker, has promised to bring the brand back after buying BSA Company Limited in October 2016.

At Christmas day in 2017 he tweeted a picture of Santa Claus on a BSA bike, writing: “We’re sorry you missed your favorite ride all these years, Santa … We’re working to get it back for you … A new and shiny one, but with everything the character of your old steed. ‘

Anand Mahindra has an estimated wealth of $ 1.7 billion (£ 1.3 billion)

Anand Mahindra has an estimated fortune of $ 1.7 billion (£ 1.3 billion), according to Forbes magazine.

The UK government has given BSA a £ 4.6million grant to develop e-bikes, hoping to create at least 255 jobs in and around Oxfordshire.

BSA bikes with traditional combustion engines will cost between £ 5,000 and £ 10,000, the Guardian reported.

The company fears it will be hit by tariffs after Britain exits the EU, but believes it can exploit the desire that people will have to travel when the lockdown finally ends.

In its heyday, it was the number one motorcycle brand in the country.

BSA, which stands for Birmingham Small Arms, was founded in 1861 to manufacture firearms – a benchmark that fans of the BBC drama Peaky Blinders are familiar with.

After World War II, the Midlands Ammunition Factory at Small Heath in the south-eastern part of Birmingham became a motorcycle assembly line.

Daily Mail automotive correspondent Courtenay Edwards on the BSA Bantam motorcycle

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The Bantam used a small capacity single cylinder engine. Over 250,000 have been sold

Pat Booth, actress and model, sitting on her BSA Starfire 250cc motorcycle

In 1948, BSA released the legendary Bantam, which sold over 250,000 copies. It also launched successful models including the Gold Star and the A10 Rocket Gold Star.

In 1951, it bought the rival British motorcycle brand Triumph.

The combined production of the two brands made BSA the largest motorcycle manufacturer in the world at the time.

However, mismanagement and bad investments brought the business down soon after and – like many UK businesses – it was crippled by recession around the turn of the 1970s.

A government bailout in 1972 saw BSA merge with Norton-Villiers to create Norton-Villiers-Triumph (NVT), which only lasted six years before being finally liquidated.

The last BSA motorcycle was produced in 1973.

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Harley-Davidson is Google’s most searched motorcycle brand in 83 countries

Motorcycle Brand

Born in 1903 in Milwaukee, Wisconsin, Harley has become the most popular motorcycle brand of all time. And by success, we don’t necessarily mean the best-selling one, but the one that most people and custom shops on this planet think / dream of.

As of 2017, Harley makes around 240,000 motorcycles each year – most of them remain in stock, but a large chunk of them go down to the aftermarket as well. Many other Harleys come from unofficial garages, which do custom races and try to gain attention by using Harley parts and putting the name on builds.

And the internet loves them all. According to a study by an Australian insurance company Direct budget, Harley-Davidson is the most sought after motorcycle manufacturer in many parts of the world.

How many? Well, our world is divided into about 195 countries, and Harley tops the search engine lists in 83 of them. And we mean the biggest, not a forgotten island state.

You can consult the map available in the photo gallery for more details. All of the regions you see in orange are governed by Harley searches, from the United States to the Far East and Northern Europe to Australia’s southernmost point.

There are also other names on the list. In some places people like Ducati or Honda more, so they use Google to search for them. Others go for Kawasaki or Royal Enfield, and there are even some who like to Googling Bajaj.

But a quick glance at the map shows who the real king of the kingdom really is.

Premium Motorcycle Brand TVS Apache Reaches 4 Million Global Sales

Motorcycle Brand

TVS Motor Company today announced that its premium Apache motorcycle brand has reached the 4 million mark in global sales.

Launched in 2005, the TVS Apache series is one of the country’s fastest growing premium motorcycle brands, with a strong presence in global markets.

KN Radhakrishnan, director and chief executive of TVS Motor Company, said one million total sales were made in the past two years alone.

He said that over the years, ambitious young riders have shown a keen interest in high-end performance-oriented motorcycles. As a result, the TVS Apache brand has gained immense popularity among motorcycle enthusiasts around the world.

The Apache motorcycles platform showcases the company’s technological prowess, using years of experience and racing pedigree.

“With a range of motorcycles from 160cc to 310cc, our focus on premiumization has enabled us to offer our customers many advanced features and technologies, including RT-Fi engine technology, GTT (Glide Through Technology), Modes control, SmartXonnect and slip clutch, â€he said.

To commemorate the 4 million worldwide sales celebrations, TVS Motor Company, together with its customers TVS Apache, created the “longest checkered flag” spanning a length of 957 feet and set the record in the record books of Asia and the Book of India. Records for the creation of the longest checkered flag at its TVS Mysore factory.

TVS Apache Series, the premium motorcycle brand, spans two categories: Naked and Super Sports. The RTR series (Racing Throttle Response), encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the category of bare motorcycles.

On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as the first to enter the super premium category in 2017, which asserts superior performance and driving dynamics, combined with a robust and expressive design. . The TVS Apache RR 310 motorcycle is packed with superior racing tech features including wire throttle technology, four riding modes, a 5 ” TVS SmartXonnect-compatible vertical TFT display and more.

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High-end electric motorcycle brand Arc Vector is relaunched

High-end electric motorcycle brand Arc Vector is relaunched

Motorcycle Brand

By Preetam Bora
| Update: 07-Oct-20 10:12 AM IST

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See the pictures

UK Super Exclusive Arc Vector Electric Motorcycle Project Relaunched

Arc Vector, one of the UK’s most advanced electric motorcycle brands, is set to get a new lease of life after its founder bought the company from administration. Last year, Arc Vector unveiled an exclusive hyper nude electric bike built around a carbon fiber monocoque. The company did, however, run into financial difficulties in September 2019 before the project could come to fruition. Arc Vector founder Mark Truman, who also designed the original concept, bought the key assets from the administrator and relaunched the project. In fact, Truman hopes to deliver bikes to customers within a year.

Read also: Electric arc vector motorcycle to be revealed to the public

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The Arc Vector is said to produce 133 hp with a top speed of over 200 km / h

The Arc Vector features an innovative front end and is said to produce around 133bhp of power and a whopping 395Nm of torque. The latest battery technology delivers a claimed range of over 550km on a single charge and time. charging time of just 45 minutes. With a claimed weight of 220kg, the Arc Vector also uses dual carbon swingarms up front instead of forks. The maximum speed is claimed to be over 200 km / h.

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The Arc Vector electric motorcycle comes with features like a riding jacket with haptic feedback and a helmet with head-up display

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The Arc Vector has several features that are not seen on any electric motorcycle. A haptic jacket worn by the cyclist alerts you to dangers around the bike by small vibrations and pulses inside the garment. A specially designed helmet equipped with a head-up display (HUD) transmits vital bike data and ride information to the rider while on the road. The limited-edition bike is expected to be exclusive and expensive, with the first of the production models due to ship to customers in late 2021.

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Harley-Davidson exits India: American motorcycle brand closes manufacturing plant and sales operations in India as part of new “The Rewire” strategy

Motorcycle Brand

As part of the restructuring process, the company will close its manufacturing plant in Bawal, while significantly reducing its sales office in Gurgaon. Harley-Davidson also announced that its dealer network in India will continue to serve customers for the duration of the contract.

The American motorcycle brand has already started communicating with its customers in the country and will keep them informed of future assistance. However, it is still unclear how the brand will support customers in terms of spare parts, spare parts and future services for vehicles.

The company faced a massive setback in terms of sales in the Indian market. The decline in demand and sales for Harley-Davidson products, along with the COVID-19 pandemic and the lockdown that followed, had a major effect on the brand’s operations.

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There were reports in August 2020 that Harley-Davidson had started laying off employees in India, as part of its downsizing of operations in the country. Downsizing its employees was part of the same Rewire strategy.

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This Rewire strategy is expected to continue until the end of 2020. This will further lead to a new strategic plan for 2021-2025, called “The Hardwireâ€, which will aim to strengthen the desirability of the brand and products.

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This restructuring process also now casts doubt on plans to introduce a new entry-level 338cc offering. With the closure of all manufacturing and sales operations in India, there is no news of Harley-Davidson’s new project. The new 338cc HD was set to take on the Royal Enfield motorcycles in the Indian market.

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Thoughts on the closure of Harley-Davidson in India

Harley-Davidson now joins a long list of automakers who have shut down operations in India in the past 4-5 years. The list includes General Motors, UM Motorcycles and Fiat; to name a few. It will be interesting to see how the company now manages services for its current clients in the Indian market.

Soriano Motori is reborn as a brand of high-performance electric motorcycles

Motorcycle Brand

Since the 1950s, a Soriano motorcycle has not been launched. But that is about to change as the famous Spanish motorcycle brand is restarted by an Italian company as a manufacturer of fully electric motorcycles.

The new electric motorcycles from Soriano Motori

And as part of the relaunch, Soriano Motori shares the specifications of its three new electric motorcycles exclusively with Electrek.

The new electric motorcycles are known as Soriano Giaguaro, which means Jaguar in Italian.

In some ways, they stick to Soriano’s classic design heritage, such as with their aluminum beam fork suspension.

In other respects, they depart sharply from the methods of the past, replacing gasoline engines with liquid-cooled electric motors.

The Giaguaro V1 Gara is the flagship model and has an advanced 75 kW (100 hp) electric motor. and a 0-60 mph time of 3.5 seconds. That would put it on par with the Zero SR / F electric motorcycle, albeit a bit slower than the Harley-Davidson LiveWire’s 3-second 0-60mph time.

The Giaguaro V1S is slightly quieter with a peak 72 kW (96 hp) engine and a 0-60 mph time of 4.4 seconds.

Finally, the Giaguaro V1R brings up the rear with a 60 kW (80 hp) engine and a 0-60 mph time of 4.4 seconds. Still not too shabby!

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The bikes certainly look like what you would expect from an Italian sports bike company and should shame Ducati for dragging their feet when it comes to electric motorcycles.

As the founder of Soriano Motori Corporation, Marco A. Soriano, explained in a press release to Electrek:

“Soriano Motori Corp’s motorcycles represent the best Italian design, image, branding, architecture and engineering, which for the first time are being applied to electric motorcycles for the next generation of bikers. Soriano Motori motorcycle owners are assured of the look, feel and lifestyle of what they love about motorcycles, fused with the exhilaration of a strong brand proud of made in Italy. We balance elegance and innovation to deliver something transcendent for motorcycle culture.

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The bike’s beam forks aren’t the only design aspect reminiscent of early Soriano motorcycles.

They also feature another retro design that you won’t find on most electric motorcycles today: manual transmissions. All three bikes include three-speed manual gearboxes that could squeeze even more performance from their engines, but are more likely designed to add to the sporty riding experience.

There are a few other electric motorcycle designs we’ve seen in recent years that sport manual gearboxes, such as those from KYMCO and Horwin, but very few have actually hit the road.

While the Soriano Giaguaros can be sporty, that doesn’t necessarily translate to long-distance driving. Bikes offer options for 15kWh or 20kWh batteries, but the ranges are listed as 120-160km (75-100 miles). Surely enough for the track, but it remains to be seen how far the Italian riders can venture into the Italian countryside.

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To be fair, at an efficiency of 200 Wh / mi, these range estimates are probably given at highway speeds. For comparison, a Zero SR / F has a range of 132 km (88 miles) at 112 km / h (70 mph) with a 14.4 kWh battery. This translates into an efficiency barely greater than that of the Soriano Giaguaro, and this is another indicator that the Italians give us ratings of autonomy on the motorway.

And speaking of Italian design, you didn’t expect these bikes to be cheap, did you? Soriano Motori only produced a first limited series of 100 motorcycles for its first production series. This pushes the prices quite high, ranging from the “entry-level†Giaguaro V1R which starts at € 25,000 to the flagship Giaguaro V1 Gara which starts at € 30,000.

What do you think of Soriano’s rebirth as an electric motorcycle company? Let us know your thoughts in the comments section below!

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How does iconic motorcycle brand Royal Enfield conceptualize its fashion portfolio?

Motorcycle Brand

Royal Enfield, an iconic motorcycle brand. After making classics for avid bikers, Royal Enfield, India’s most beloved motorcycle brand, has taken it a step further by offering a wide range of clothing and accessories specially designed for riding that can also be worn on the go. leisure. The range of clothing is meticulously designed for people who consider driving a pleasure more than just a hobby. In an exclusive conversation with Puneet Sood Head, Apparel Business, Royal Enfield, he shares more badges from this case.

What is your assessment of the horse riding equipment market in India? In your opinion, what are the growth factors of this segment??

As today’s cyclist is more aware of the need for safety and still keen to express himself through the clothing he wears, our offerings focused on safety, comfort and style have seen great traction. While there are options of driving equipment on the market, in my opinion, the Indian market is still underserved in terms of credible offerings for value for money. Additionally, a lot of horse riding equipment available in India is not customized for Indian terrain or weather. We intend to bring a relevant offer for motorcycle enthusiasts, with an emphasis on safety, comfort and style, which in turn should propel the growth of the category. According to Techsci Research, the horse riding equipment market is expected to grow at a CAGR of over 12% to exceed $ 43.6 million by 2023 and thus offers immense opportunity for growth.

How would you sum up Royal Enfield’s journey in India so far? What kind of growth has the brand seen in the apparel segment?

The trip was absolutely thrilling! Our motorcycles have been a symbol of freedom, adventure and exploration. For us, motorcycles are not just about motorcycles, but the motorcyclist’s way of life. Our ambition as a company is to be the path of the biker in his quest for exploration and to help him express his love for the motorcycling lifestyle. We aim to further strengthen the pure motorcycle brand message, increase accessibility for consumers and help them explore and express themselves better. We have come a long way in propagating and engaging with our riders on our pure motorcycle philosophy and will continue to build relevance around the motorcycle lifestyle. In terms of revenue, we have exceeded our expectations and continue to grow much faster than the industry growth rate.

What is the price and the TG of the clothes for Royal Enfield. How many categories do you have in this segment? In the future, what are the plans for the expansion of the category?

Providing a relevant and accessible range of motorcycle clothing and riding gear with an emphasis on safety, comfort and style is one of Royal Enfield Apparel’s priorities. The idea behind the development of the portfolio is to offer a relevant range for our cyclists whatever the terrain, weather conditions and destination. We are fortunate to have the love of a great riding community who are constantly engaging with us and giving us feedback, helping us to strengthen the relevance of the range we offer. Our offer consists of lifestyle clothing and protective equipment. In the recent past, we launched the Street Windcity Riding Jacket with CE approved armor which we believe is one of the most competitive offerings on the market to date (priced at Rs 4,500). This is a fully mesh jacket specially designed for Indian weather. Royal Enfield’s most technical and versatile jacket, Khardungla (priced at Rs. 14,000) is an all-weather jacket with three-layer construction and is intended for long-distance riding. We have also built the suitability of the motorcycle in the lifestyle range that we offer. Our lifestyle riding shoes are equipped with ankle and toe protection. Likewise, our lifestyle jackets are designed to accommodate armor in case the rider chooses. The reflective element has remained a priority throughout the entire lifestyle range we offer, which helps to improve the rider’s visibility on the road and thus helps them stay safer.

What type of distribution is planned for the clothing segment? In the future, what are the plans to increase distribution?

To ensure that our range of riding clothing and equipment is easily accessible to all bikers and motorcycle enthusiasts, we have taken a multi-channel approach and are available online as well as in retail stores across the country. Our largest physical footprint is the availability of our range at all Royal Enfield dealers. To add to this, we are also available in some locations with our business partners – Central. Our consumer can choose to buy our range online through our own online channel – store.royalenfield.com or our partners like Amazon, Flipkart and Myntra.

Who do you see as your competitor in the same space?

We started the business with the intention of improving the motorcycle experience for our riders and further promoting our pure motorcycle philosophy. We have developed a niche for ourselves and are happy with the current situation. I am sure we are moving in the right direction.

Finally, thank you for highlighting your growth plans?

We have exceeded the targets we set for ourselves and the outlook for the company remains extremely positive for the future. However, we would like to measure ourselves not only in terms of the revenue we are able to generate, but also the relevance we are able to create for motorcycle enthusiasts. Our constant effort is to offer a complete and accessible range of clothing and riding equipment for cyclists with an emphasis on safety, comfort and style. This allows us to act as a catalyst in a motorcyclist’s pursuit for the motorcycle lifestyle.