Month: October 2017

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Dailey Relaunches Honda’s Gold Wing Motorcycle Brand With ‘What Lies Beyond’

Motorcycle Brand

Dailey, which has been the go-to agency for Honda Powersports (motorcycles, ATVs, etc.) since 1979, launched a campaign for Honda’s Gold Wing motorcycle brand, relaunching the brand to celebrate its first major overhaul in 17 years.

A 90-second anthem ad titled “What Lies Beyond” features the new tagline, which also functions as an answer to the question of why bikers hit the road in the first place. Set to a generic millennial folk soundtrack, the voiceover celebrates exploring “what lies beyond” as the reason to set off on a three-day weekend trip and explore unknown roads leading to unknown dive bars.
https://www.youtube.com/watch?v=9H8GNPYbGTw
Another spot, “Beyond the Screen,” sees a couple ditch their phones to connect with friends in person. A third ad celebrates the brand’s history, from 1975 to the present day, while the product-focused “Beyond the Gold Wing” highlights the redesign’s technological innovations. A fifth place finish will follow next month. All spots are hosted on the campaign microsite.

“The big challenge for us was to create a bike and a campaign that appealed to our existing customer base while attracting a customer new to touring,” said Honda Powersports Marketing Director. Lee Edmunds said in a statement. “We think Dailey has really hit the mark with the ‘Beyond’ campaign with both customer-pleasing videos and a sense of exploration that everyone will enjoy.”
https://www.youtube.com/watch?v=H0pOrwgoUoM
https://www.youtube.com/watch?v=jJbI56VL2Ck
https://www.youtube.com/watch?v=rk-a92SAGxk
Credits:American Honda Motor Co., Inc.Senior Manager, Marketing – Michael SnyderManager, Publicity and Press – Lee EdmundsManager, Experiential Marketing – Keith DowdleAssistant Director, Publicity – Sean McFillinAssociate Director, Experiential Marketing – Peter Runsten

Advertising Specialist – Ben Hoang

DailyECD – Marcus WessonCD/Writer – Michael MillerArtistic Director/CD – Mark RouseCD/Digital – Manaf Al-NaqeebACD/writer – Mark LindemannCDA/Art Director – Jin KimAccount Manager – Steve MitchellAccount Manager / Digital – Trisha FerreiraAccount Supervisor – Denise PeltonExecutive Producer – Autumn ChildressDigital Production Manager – Don LupoExecutive Digital Producer – Christine RheeDigital Producer – Laura LeeProject Manager – Jessica UribeStudio Artist – Steven MitchellChief Technology Officer – Mitchell Malpartida

Director of Commercial Affairs – Judi Chandler

Production company – Derby ContentDirector – Roberto SerriniProduction Company Producer(s) – Mary Crosse & Eli AshCanadian Production Company – Pink BuffaloCanada Production Company Producer(s) – Shawn Angelski & Martin FisherProduction Design – Scott MoultonDirector of Photography – Chris Wiseman

Photography – Blake Jorgenson & Bruce Benedict

Editorial Company – Derby ContentEditorial Company Producer(s) – Olivia Johansson; Linzy Anderson; Mary Crosse

Editor(s) – Roberto Serrini

Music company – NoiselabMusic Producer – Pinky TurzoPost Production Company – The Mill-NYCEngineering – Sound Lounge NYCAudio – Sound Lounge NYC

CG – Thomas J Wilson

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$ 3.6 million sold, led by 1914 Henderson

Motorcycle Sale

1914 Henderson

2017 Bonhams Stafford Motorcycle Auction

Over $ 3.6 million worth of motorcycles – vintage and classic – were sold at Bonhams’ second Stafford Motorcycle Sale of the year, which took place on October 15.

The flagship model at the show was a 1914 Henderson 1068cc Model C Four, which sold for just over $ 149,000.

1914 Henderson 1068cc Model C Four

The other big moment that helped the Bonhams Stafford Motorcycle Show achieve a 95% sale rate was the collection of Speedway legend Ivan “Millennium Man” Mauger, which achieved a 100% sale rate. , including the 1969 Jawa Model 890 Speedway racing bike which sold for over $ 24,000.

All 48 Mauger collection lots have sold out, ranging from world championship winning Speedway racing machines to stand boards and racing leathers.

Bidders from around the world have competed over the phone, online and in the hall to own a piece of motorcycling history, and the collection has reached over $ 180.00, a portion of which will be generously donated by the Mauger family. at Speedway Riders Benevolent Fonds.

1969 Jawa Model 890 Speedway racing motorcycle

Highlights of the Mauger collection included the 1977 Jawa DOHC four-valve racing motorcycle, winner of the 1977 Speedway World Championship Final ($ 22,000) and the 1971 Long Track World Final, the Racing Motorcycle 1971 Jawa Long Track ($ 12,000).

Some of the older machines on sale were the top performers, with the exceptionally original Henderson 1914, a 1911 Pierce 688cc Four ($ 142,000) and a 1912 Pierce 644cc Model 12 Single, which had been in one family ever since. 101 years old, reaching ($ 118,000).

Ex-Jorge Lorenzo 2007 Aprilia 250cc RSW

Modern machines have performed just as well, with the 2007 World Championship winner Jorge Lorenzo factory motorcycle Aprilia 250cc RSW Grand Prix Racing Motorcycle selling for $ 133,000 to a bidder over the phone.

Other expected prices were also sold for more than double their expected price, including a made 1932 Brough Superior 981cc SS80 De Luxe ($ 141,000) and a 1972 MV Agusta 750S ($ 110,000).

1914 Henderson

James Sttensel, UK Department Head, said: “Sellers from all over the world continue to flow to Stafford, which remains the international hub for the sale of the world’s most important vintage motorcycles.

“Bonhams is the auction house of choice for large sole proprietorship collections, and no less than four were included in the auction, all of which performed well. This sale illustrates Bonhams’ continued dominance in the market, with the industry’s highest percentage rate achieved both by lot and by value. “

Ben Walker, Global Head of Motorcycle Department, added: “After the great success of the weekend sale, we are already looking forward to our next auction in Las Vegas in January. A highlight of the sale will be ex-Tony McAlpine, Jack Ehret, Australian ground speed recorder, 4 owners of the new, 1951 Vincent 998cc Black Lightning, and further entries are currently invited.

Consignments are now invited for the Las Vegas sale, which will take place at the Rio Hotel & Casino, Las Vegas, on January 25.

To discuss the sale of your important motorcycle, please complete a free auction evaluation form.

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Here’s your chance to buy an entire motorcycle brand

Motorcycle Brand

Starting a new business is tough, especially when it comes to vehicles. In addition to establishing a brand, you need to design a chassis, powertrain and more, all before you sell anything. But if you’re looking to start building motorcycles, Mecum Auctions offers a possible shortcut to get started, as the auction house sells the Excelsior-Henderson brand of motorcycles.

In case you are unfamiliar with the business, Excelsior-Henderson dates back to the early 1900s and was operated by the Schwinns of past and present fame. According to Mecum, the company remained in business until the Great Depression, when it closed the motorcycle line in 1931. While in operation, the company built a wide range of motorcycles in four-cylinder and twin-cylinder configurations in V, and built a few racing bikes, some of which had engines close to 1000 cc in displacement.

The company’s closure in 1931 was not the end. A man named Dan Hanlon started working at a motorcycle company that would build bikes with stock frames and drivetrains in 1993. According to his company’s website, he started the company as of Hanlon Manufacturing before renaming the defunct Excelsior-Henderson company in 1996. The company’s first and only motorcycle, the Super X, named after and inspired by an old Excelsior-Henderson bicycle, was revealed in 1996 at Sturgis and went into production in 1998. You can see one of the company’s employees doing a burnout on one in the video above. According to Mecum, the company built just under 2,000 before closing in 1999.

Now, as to how this is a potential shortcut for budding motorcycle industrialists, buying the Excelsior-Henderson brand comes with every bit of the company’s intellectual property. This includes various marketing elements such as logos, branding and websites, but it also includes complete chassis and engine designs used by the company, as well as expired patents. All of these things would be a boon for a new motorcycle company, as it would provide a bit of a starting point, rather than starting completely from scratch. The brand and its associated intellectual property are up for sale at the Mecum Las Vegas Motorcycle Auction which runs from January 23, 2018 through January 27, 2018.

Related video:

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The booming motorcycle rental business in southern Punjab

Motorcycle Business

MULTAN:

With the growing need for transportation among the masses, the motorcycle rental business is becoming popular, especially in the rural areas of southern Punjab.

A number of people have established motorcycle rental shops in almost every town and village in the region, while some citizens run this part-time.

Atlas Honda launches new motorcycle for Rs160,000

Khawaja Zafar, owner of a motorcycle rental shop in Multan, said he has been running the business for 12 years. He added that Rs25 per hour are charged to citizens, who rent a motorbike.

He said: “It’s a good deal and I am making a handsome amount of money.” He advised that the rental fee for the 125cc motorcycles is double the rent for the 70cc two-wheelers.

Regarding people’s needs for motorcycles, Zafar maintained that the use of bicycles was almost over and that a good number of people were taking advantage of the possibility of renting bicycles.

To a question, he said he provides motorcycles to citizens after checking their ID cards with the guarantee of anyone known on the spot.

Allah Dittah, a farmer and resident of Vehari, said he owns a motorbike which he uses for his household needs, but it also serves as a source of income.

Peshawar to get motorcycle, rickshaw service

He added: “I take people from the village of Pipli to the bus stop or vice versa. I earn an average of Rs300 to Rs400 on a daily basis.

He pointed out that he was also renting a motorbike from other villagers.

Muhammad Khalid, another villager, said he had eight family members. “We have two motorcycles for household use but sometimes we have to rent a motorcycle in an emergency.” He also called the rental of motorcycles a good facility for the poor.

Posted in The Express Tribune, October 9e, 2017.