Month: March 2018

Bajaj Auto’s motorcycle business director resigns

Motorcycle Business

K Srinivas, president (motorcycle company) of Bajaj Auto, has resigned after nearly 15 years in the company. Eric Vas, President (Retail Finance), replaces him.

There are no details on Srinivas’ next mission, except that it will be in the non-automotive space. He is expected to officially end his tenure at Bajaj Auto in the coming weeks.

Srinivas took over the motorcycle business in October 2011 following the resignation of S Sridhar, now CEO of Escorts Agri Machinery. At that time, Vas took over as President (Retail Finance). Srinivas was part of the core team at Bajaj Auto which spearheaded the focus on motorcycles and, more specifically, the Pulsar and the Discover. The change process had started in 2009 when the company decided to move to a brand-centric approach where the Pulsar would be part of the sports segment with the Discover in the commuter category.

The strategy worked and by the time Srinivas took the lead, both brands were well established in their targeted niches. The Discover, in particular, was finally doing the trick for Bajaj in a segment where Hero MotoCorp is the leader with its Splendor and Passion brands.

Srinivas also saw the launch of new platforms for these two brands which, in turn, gave birth to models like the Pulsar NS and the Discover 100 and 125. “Today mileage is acquired and challengers like Bajaj Auto have to do something more. That’s why we are making a statement with speed, power and extra functionality, â€Srinivas said. Activity area during the unveiling of the Discover 100M in Pune last October.

Royal Enfield enters the used motorcycle business

Motorcycle Business

In a first of its kind in the two-wheeler segment, Royal Enfield entered the used motorcycle business with a new store in Chennai. The Vintage store will stock motorcycles bearing the Royal Enfield badge and will include three lines of business: used, reconditioned and restored motorcycles.

All used and reconditioned bicycles will be fully inspected by qualified technicians and the bicycles will be presented according to their condition and requirements.

Accessible, hassle-free and transparent sale and purchase of used Royal Enfield motorcycles

The restored bikes will be real vintage bikes that will be repaired and restored to their original condition. The company strives to offer the loyal Royal Enfield customer a chance to upgrade to a quality option that has been tested and certified at a reasonable price.

When it comes to restored bikes, the bike enthusiast will be assured of a classic Royal Enfield heritage and a seamless, hassle-free experience.

buy-sell-old-royal-enfield 10 Vintage stores planned across the country in the first year

Each bike will be subject to a 92-point check, thus offering the buyer quality and reliability. The paperwork and documentation will also be completed in the least amount of time and efficiently. The store will also offer assistance with financing options, vehicle insurance, warranty, and after-sales service.

This Chennai store, located at No 27, Mylai Balaji Nagar, Velacery Main Road, Pallikaranai, is the first of 10 such Vintage stores that Royal Enfield targeted across the country in the first year.

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10 Vintage stores planned across the country in the first year

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Accessible, hassle-free and transparent sale and purchase of used Royal Enfield motorcycles