Super Soco to unveil premium electric motorcycle brand for US and European market
Super Soco electric motorcycles are known to be light, affordable, and plentiful. But now the company hopes to add the word “premium” to the list by launching a new brand of premium electric motorcycles for the US and European markets.
Super Soco is the primary brand offered by the Vmoto Soco Group, an Australia-based motorcycle and electric scooter company made in Asia.
We’ve seen many interesting Super Soco two-wheeler debuts over the past few years, from retro-inspired electric motorcycles to fast electric scooters bordering on maxiscooter territory.
The next big unveiling is set to take place at the Milan EICMA Motorcycle Show later this month, where Electrek will wait in front and in the center.
Although we do not yet know what kind of electric motorcycle we will see, we have a first word on the name of the new brand: Vmoto. I guess the apple doesn’t fall far from the tree.
Now available in Canada (CNW Group / Motorino Electric Cycles)
Super Soco will continue to exist to primarily serve the Asian market, while the US and European markets will be targeted with the higher-end electric motorcycles from the Vmoto brand.
This decision follows Super Soco’s recent entry into the North American market.
Vmoto’s new high-end electric motorcycles will likely find the market ripe for new entries. Two large companies dominate the electric motorcycle market in the United States: Zero Motorcycles and Harley-Davidson.
Energica has also expanded its operations in the United States with a growing number of dealers, although the company’s sales figures remain low compared to Zero and HD. All three offer flagship models priced at or above $ 20,000.
Zero is the only company out of the three to offer fairly affordable entry-level models. Prices for its FXE start at $ 11,795, while the Zero S starts at $ 11,195. Federal and state incentives can help bring these prices closer to $ 10,000.
But Vmoto could enter the market with lower prices than Zero, although it remains to be seen if the quality could be comparable.
Other Asian electric motorcycles are now entering the North American market at affordable prices. Kollter has recently entered the US and Canadian markets, with prices starting just north of $ 6,000.
We’ll be sure to bring you all the news and updates straight from Vmoto’s debut at EICMA Milan later this month.
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