Category: Motorcycle Brand

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Harley-Davidson launches brand of electric motorcycles

Motorcycle Brand

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Harley-Davidson’s brand of electric motorcycles, LiveWire, will debut next year as a separate, publicly traded company. LiveWire will still be 74% owned by Harley-Davidson and its financial results will be published with Harley’s, but it will have its own trading of shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% stake. Video above: Harley-Davidson is struggling to increase sales with its electric motorcycle. Harley-Davidson’s current overall market capitalization is approximately $ 5.8 billion. LiveWire currently only offers one model, the $ 22,000 LiveWire One. The 100-horsepower bike has a range of 146 miles in low-speed city driving and 70 miles in high-speed highway driving. Harley’s LiveWire electric motorcycle was first introduced as a concept bike in 2014. It went on sale as a production model in 2019, but was often criticized for its hefty price tag during the era. ‘about $ 30,000. Harley-Davidson expects LiveWire to release three more electric motorcycle models, but the company has not provided a timeline for when. It plans to sell approximately 190,000 electric motorcycles worldwide by 2030. In 2021, Harley-Davidson has sold less than 400 LiveWire motorcycles. The brand will also market small electric bicycles for children. LiveWire competes with young electric motorcycle makers like Zero and Lightning, both based in the United States, and Italian Energica. Electric motorcycles currently only account for 1% of motorcycle sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they should represent 13% of sales in Europe. and 45% in China, according to a presentation to Harley-Davidson investors. Harley-Davidson announced its own five-year strategy earlier this year, which involved focusing on the brand’s core market segments, large touring and cruising motorcycles.

Harley-Davidson’s brand of electric motorcycles, LiveWire, will debut next year as a separate, publicly traded company.

LiveWire will still be 74% owned by Harley-Davidson and its financial results will be released with Harley’s, but it will have its own trading of shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% stake.

Video Above: Harley-Davidson Struggles To Increase Sales With Its Electric Motorcycle

The spin-off gives LiveWire a business valuation of nearly $ 1.8 billion. Harley-Davidson’s current overall market capitalization is approximately $ 5.8 billion.

LiveWire currently offers only one model, the LiveWire One at $ 22,000. The 100-horsepower bike has a range of 146 miles in low-speed city driving and 70 miles in high-speed highway driving. Harley’s LiveWire electric motorcycle was first introduced as a concept bike in 2014. It went on sale as a production model in 2019, but was often criticized for its hefty price tag during the era. ‘about $ 30,000.

Harley-Davidson plans for LiveWire to release three more electric motorcycle models, but the company has not provided a timeline for when. It plans to sell around 190,000 electric motorcycles worldwide in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles. The brand will also market small electric bicycles for children.

LiveWire competes with young electric motorcycle makers like Zero and Lightning, both based in the United States, and Italian Energica. Electric motorcycles currently only represent 1% of motorcycles sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they are expected to represent 13% of sales in Europe and 45% in China, according to a Harley-Davidson. -Presentation of Davidson investors.

Harley-Davidson announced its own five-year strategy earlier this year, which was to focus on the brand’s core market segments, large touring and cruising motorcycles.

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Harley-Davidson is parting ways with its brand of electric motorcycles

Harley-Davidson is parting ways with its brand of electric motorcycles

Motorcycle Brand

Harley-Davidson electric motorcycle brand LiveWire will become a separate, publicly traded company next year. LiveWire will still be 74% owned by Harley-Davidson and its financial results will be published alongside those of Harley, but its own shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% share.

Harley-Davidson’s overall current market capitalization is approximately $5.8 billion. LiveWire currently offers only one model, the $22,000 LiveWire One. The 100-hp bike has a range of 146 miles in low-speed city driving and 70 miles in higher-speed highway driving. Harley’s LiveWire electric motorcycle was first shown as a concept bike in 2014. It went on sale as a production model in 2019, but was frequently criticized for its high price tag at the time. around $30,000. motorcycle models, but the company did not provide a timeline for when. It expects to sell around 190,000 electric motorcycles globally in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles.

The brand will also sell small electric bikes for children. LiveWire competes with startup electric motorcycle manufacturers like Zero and Lightning, both based in the United States, and Energica in Italy. Electric motorcycles currently represent only 1% of motorcycle sales in the United States, according to Harley-Davidson, but the company expects them to represent 10% by 2026. By then, they should represent 13% of sales in Europe. and 45% in China, according to a presentation to Harley-Davidson investors.

Harley-Davidson’s electric motorcycle brand, LiveWire, will be spun off into a separate, publicly traded company next year.

LiveWire will still be 74% owned by Harley-Davidson and its financial results will be published with Harley, but it will have its own stock trading on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% share.

Video above: Harley-Davidson struggles to increase sales with its electric motorcycle

The spin-off gives LiveWire a business valuation of nearly $1.8 billion. Harley-Davidson’s overall current market capitalization is approximately $5.8 billion.

LiveWire currently offers only one model, the $22,000 LiveWire One. The 100-hp bike has a range of 146 miles in low-speed city driving and 70 miles in higher-speed highway driving. Harley’s LiveWire electric motorcycle was first shown as a concept bike in 2014. It went on sale as a production model in 2019, but was frequently criticized for its high price tag at the time. around $30,000.

Harley Davidson blueprints for LiveWire to release three more electric motorcycle models, but the company didn’t provide a timeline for when. He expects to sell around 190,000 electric motorcycles in the world in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles. The brand will also market small electric bikes for children.

LiveWire competes with startup electric motorcycle manufacturers like Zero and Lightning, both based in the United States, and Energica in Italy. Electric motorcycles currently represent only 1% of motorcycles sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they are expected to represent 13% of sales in Europe and 45% in China, according to a Harley-Davidson Investor Presentation.

Harley-Davidson announced its own five-year strategy earlier this year, which was to focus on the brand’s core market segments, namely large touring and cruiser motorcycles.

Harley-Davidson launches brand of electric motorcycles – KION546

Harley-Davidson launches brand of electric motorcycles – KION546

Motorcycle Brand

By Peter Valdes-Dapena, CNN Business

Harley-Davidson’s brand of electric motorcycles, LiveWire, will debut next year as a separate, publicly traded company.

LiveWire will still be 74% owned by Harley-Davidson and its financial results will be published with Harley’s, but it will have its own trading of shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% stake.

The spin-off gives LiveWire a business valuation of nearly $ 1.8 billion. Harley-Davidson’s current overall market capitalization is approximately $ 5.8 billion.

LiveWire currently offers only one model, the LiveWire One at $ 22,000. The 100-horsepower bike has a range of 146 miles in low-speed city driving and 70 miles in high-speed highway driving. The Harley LiveWire electric motorcycle was first introduced as a concept bike in 2014. It went on sale as a production model in 2019, but was often criticized for its high price tag during its era. approximately $ 30,000.

Harley-Davidson plans for LiveWire to release three more electric motorcycle models, but the company has not provided a timeline for when. It plans to sell around 190,000 electric motorcycles worldwide in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles. The brand will also market small electric bicycles for children.

LiveWire competes with young electric motorcycle makers like Zero and Lightning, both based in the United States, and Italian Energica. Electric motorcycles currently only represent 1% of motorcycles sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they are expected to represent 13% of sales in Europe and 45% in China, according to a Harley-Davidson. -Presentation of Davidson investors.

Harley-Davidson announced its own five-year strategy earlier this year, which was to focus on the brand’s core market segments – large touring and cruising motorcycles.

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Harley-Davidson transforms its brand of electric motorcycles into a separate company

Motorcycle Brand

LiveWire will still be 74% owned by Harley-Davidson and its financial results will be released with Harley’s, but it will have its own trading of shares on the New York Stock Exchange under the symbol “LVW”. The new company will go public in the first half of 2022 through a merger with a special purpose acquisition company, or SPAC, according to Harley-Davidson. Taiwanese motorcycle company Kymco is also investing in the new company and will hold a 17.3% stake.

The spin-off gives LiveWire a business valuation of nearly $ 1.8 billion. Harley-Davidson’s current overall market capitalization is approximately $ 5.8 billion.

LiveWire currently offers only one model, the LiveWire One at $ 22,000. The 100-horsepower bike has a range of 146 miles in low-speed city driving and 70 miles in high-speed highway driving. The Harley LiveWire electric motorcycle was first introduced as a concept bike in 2014. It went on sale as a production model in 2019, but was often criticized for its high price tag during its era. approximately $ 30,000.

Harley-Davidson plans for LiveWire to release three more electric motorcycle models, but the company has not provided a timeline for when. It plans to sell around 190,000 electric motorcycles worldwide in 2030. In 2021, Harley-Davidson sold less than 400 LiveWire motorcycles. The brand will also market small electric bicycles for children.

LiveWire competes with young electric motorcycle makers like Zero and Lightning, both based in the United States, and Italian Energica. Electric motorcycles currently only represent 1% of motorcycles sales in the United States, according to Harley-Davidson, but the company expects them to be 10% by 2026. By then, they are expected to represent 13% of sales in Europe and 45% in China, according to a Harley-Davidson. -Presentation of Davidson investors.

Harley-Davidson announced its own five-year strategy earlier this year, which was to focus on the brand’s core market segments, large touring and cruising motorcycles.

Harley’s “LiveWire” Electric Motorcycle Brand to Be Publicized in SPAC Agreement with KYMCO

Motorcycle Brand

NEW YORK, NY – JUNE 23: Harley-Davidson riders unveil Project LiveWire, the world’s first electric vehicle … [+] Harley-Davidson motorcycle on a special ride across the iconic Manhattan Bridge on June 23, 2014 in New York City. (Photo by Neilson Barnard / Getty Images for Harley Davidson)

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The quest to get U.S. motorcycle maker Harley-Davidson back on track took an unusual but not entirely unexpected turn on Monday with the reveal that the company’s new brand of electric motorcycles, LiveWire, will go public with a PSPC deal. in a close future. .

No specific date for a public offering has been given and the deal is subject to the approval of the shareholders of the SPAC company, but a press release said that LiveWire, which was recently created by Harley-Davidson as than its own brand, will be associated with sustainability. Specialized acquisition company AEA-Bridges Impact Corporation (aka ABIC) for listing as LVW on the New York Stock Exchange. ABIC is listed under the stock symbol IMPX.

Additionally, Taiwan-based KYMCO is also part of the deal. KYMCO manufactures a wide range of scooters, light motorcycles, ATVs and other motorized devices and sells them in countries all over the world, including in the USA, where they are best known for their scooters. KYMCO’s US headquarters are located in South Carolina.

According to the press release, “LiveWire’s funding will consist of $ 400 million in cash from ABIC held in trust, a $ 100 million investment from Harley-Davidson and a $ 100 million investment from KYMCO, via a PIPE (private investment in public capital). ” When public, “Harley-Davidson will retain an approximate 74% stake in the company, ABIC shareholders will own approximately 17%, and the founders of ABIC and KYMCO will each own approximately 4%.”

If closed, the deal could give LiveWire an “enterprise value of approximately $ 1.77 billion and net worth of approximately $ 2.3 billion at closing,” the statement said. press published Monday morning. Harley-Davidson had a market cap of $ 6 billion at midday Monday.

“Today’s announcement is a historic milestone with LiveWire on its way to becoming the first publicly traded electric motorcycle company in the United States. the electrification of sport, â€Harley-Davidson CEO Jochen Zeitz said in the press release. “This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model. LiveWire will be able to operate as an agile and innovative public enterprise while benefiting from the large-scale manufacturing and distribution capabilities of its strategic partners, Harley-Davidson and KYMCO. “

To analyse

We put a lot of emphasis on new CEO Jochen Zeitz, who was on Harley’s board of directors before becoming CEO in March 2020 – just at the start of the pandemic. Harley-Davidson suffered from consecutive quarters of falling profits, falling sales and losing market share. An aging but dedicated core demographics, expensive products that were viewed by many throughout the motorcycle community as high quality but technologically outdated, and a general decline in the number of people appearing interested in motorcycles – of any brand or name. type – had some people foresee a possible end of Harley-Davidson, or the loss of its independence in a possible sale.

More than 50 years ago, the iconic motorcycle maker found itself in the hands of leisure equipment maker AMF, where it almost went bankrupt before a last-minute takeover by company executives. The company reinvented and refined key parts of its motorcycles and the brand went public (HOG) in 1986. From there, continuous efforts at modernization and product refinement led Harley-Davidson to one of the most big comebacks in American business history, but the past few years haven’t been nice, despite HD making some of the excellent motorcycles this author has reviewed.

However, Zeitz, from Germany, had managed to bring sportswear maker Puma back from the brink before joining Harley’s board of directors, and it was hoped he could work some of the same magic on it. Milwaukee. After taking the reins, Zeitz continued former CEO Matt Levatich’s efforts to bring a controversial new motorcycle to fruition but at the right time earlier this year, and the Pan America adventure bike was a hit for the business (disclosure: I’m currently reviewing Pan America for Forbes.com).

This launch followed another controversial step for Harley under Levatich: the debut of the fully electric motorcycle LiveWire in 2019. Perhaps as a forerunner of the LiveWire plan, at the end of 2020, Harley-Davidson announced that its electric bikes newly announced would be created. as its own brand, Serial 1, a name taken from the first Harley motorcycle produced in 1903.

MORE FORBESHarley-Davidson “Serial 1” Details New Electric Bikes with Specifications, Prices, and a Nice SurpriseThrough Bill roberson

Harley-Davidson was the first (and perhaps the most unlikely) major bicycle maker to launch a full-size, full-horsepower electric motorcycle in the industry – and still is, as of this writing. . However, they have stiff competition from Zero Motors, which started as a manufacturer of clean leaf electric motorcycles over 15 years ago and produces a wide range of popular electric motorcycles, all of which are cheaper than the model. LiveWire, which is now known as LiveWire One under the LiveWire brand.

While going public with a SPAC is surprising, the inclusion of Taiwan-based scooter maker KYMCO in the deal may be more so – but it also makes sense. Although relatively unknown in the United States, KYMCO is a heavyweight outside of America, selling hundreds of thousands of machines – many of which are quite sophisticated – across Europe and Asia. The pairing with KYMCO gives LiveWire (and by extension Harley-Davidson) an easier entry into Eurasian markets with what can be a simple rebranding of KYMCO products as LiveWire machines, while also putting the huge ones KYMCO’s R&D and production capabilities for new products – especially all -electric machines – at your fingertips.

Electric scooters are already commonplace and are gaining popularity in many cities around the world. While breaking through with a full-size electric motorcycle is a tall order due to the much higher expectations of bikers, putting together competent scooters – especially electric models – is a much easier fruit to hang on to. The prices are much lower and buyers don’t expect supercar performance. Most of the time, they need their machines to be reliable, affordable and convenient in terms of transporting cyclists through major cities, where the electric charging infrastructure – or battery exchange technology – is already largely in place. With LiveWire essentially separated from the Harley-Davidson branding, the Motor Company could be in the mix in a massive global market for electric motorcycles and scooters far beyond what they could have hoped for in terms of their large. legacy gasoline-powered machines, which will continue to be popular in the United States

The LiveWire split had sparked discussions that Harley-Davidson would do the same with Pan America motorcycles, but they may tie into the mothership a bit more than the LiveWire and Serial 1 platforms. Harley-Davidson shares rose sharply in LiveWire news, but have since returned most of those gains.

Harley-Davidson’s electric motorcycle brand, LiveWire, merges with a SPAC to go public

Motorcycle Brand

LiveWire, the electric motorcycle company spun off from Harley-Davidson, goes public by merging with a special acquisition company, or SPAC. The transaction will net LiveWire approximately $545 million for a pro forma enterprise value of approximately $1.77 billion, Harley-Davidson said in its announcement. LiveWire is the latest electric vehicle company to go public by merging with a SPAC, also known as “blank check” companies.

LiveWire merges with AEA-Bridges Impact Corp. (ABIC), a SPAC formed by John Garcia and Michele Giddens, two private equity executives based in New York and London respectively. Garcia and Giddens teamed up last year for the express purpose of merging with a company that works to achieve the United Nations’ Sustainable Development Goals, according to Reuters.

Unusually, there’s a third partner in the deal: Kymco, the Taiwan-based scooter maker. Harley-Davidson describes Kymco as a “strategic partner” that will help manufacture and distribute LiveWire’s electric motorcycle.

The deal will be funded by “ABIC’s $400 million held in trust, a $100 million investment from Harley-Davidson and a $100 million investment from KYMCO, through a PIPE (private equity investment ),” the press release read. When the deal closes, LiveWire’s shares will trade on the New York Stock Exchange under the symbol “LVW.”

Earlier this year, Harley-Davidson decided to turn LiveWire into its own brand, with the aim of launching several electric motorcycles under the nameplate. The first product of this effort is LiveWire One, a $21,999 electric motorcycle with a range of around 145 miles (depending on riding type).

It’s a similar move to how the 118-year-old company approached its new e-bike brand, Serial 1. The idea is for LiveWire to continue to benefit from its relationship with its parent company while forging its own identity. brand that distinguishes itself from Harley Davidson. The company telegraphed the move in its Hardwire strategic plan to reinvigorate its declining sales over the next five years. This dedicated division would be “focused exclusively on leading the future of electric motorcycles,” the company said in its plan.

According to Harley-Davidson:

LiveWire plans to redefine motorcycling as the all-electric motorcycle industry leader, focusing on the urban market and beyond. As a strong and desirable brand with growing global recognition, LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling. LiveWire will build on its DNA as a nimble disrupter from the Harley-Davidson lineage, capitalizing on a decade of learnings in the electric vehicle industry and the iconic heritage of the world’s most desirable motorcycle brand.

LiveWire is the latest in a growing line of electric vehicle startups, self-driving vehicle companies and auto suppliers to go public by merging with “blank check” companies, which are publicly traded investment vehicles .

There have been a few hits, like Lucid Motors’ mega-SPAC that valued the luxury electric vehicle company at $20 billion. But there were also some notable flops. Lordstown, Canoo and Nikola are among the electric vehicle companies that have encountered speed bumps after going public. (Even Lucid is now under investigation by the SEC.) There is a feeling that in rushing to cash in on the SPAC boom, these startups have had to contend with the demands of listing on a major exchange.

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Electric motorcycle brand steps up for UK launch

Motorcycle Brand

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Electric motorcycle brand Maeving hired Wild Card to manage its UK launch this month.

The Coventry-based bicycle maker is launching practical e-bikes that “channel the best of British motorcycle design heritage into a new kind of electric vehicleâ€.

Maeving said his USP is the bike’s removable battery – which can be charged from any outlet, whether at work or at home, making refueling easy.

Wild Card was incorporated to generate interest ahead of the bike’s general sale in January.

Maeving founder Seb Inglis-Jones said: “It is an incredibly exciting time for us. After several years of product development to bring our revolutionary bikes to market, it was imperative that we find the right PR partner for the launch – a partner with great relationships, experience of successfully launching startup brands and passion. to do good for the planet. which is equivalent to ours. Wild Card did the job perfectly.

Wild Card MD, Georgie Upton, added, “We are really excited about the game-changing potential of Maeving e-bikes and helping the brand accelerate the electric revolution in the two-wheeled space.

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Bajaj Auto defeats Hero MotoCorp to become # 1 motorcycle brand in November

Motorcycle Brand

Bajaj Auto became India’s top-selling motorcycle brand in November, combining both domestic and export figures. The large Pune-based motorcycle company registered 338,473 units last month, 12% below its own sales performance in November 2020, when it sold 384,993 units. Hero MotoCorp, the long-time pole holder in the Indian two-wheeler market, sold 329,185 motorcycle units last month, combining both domestic and export figures.

Similar bikes

(Also read: Bajaj Auto two-wheeler domestic sales drop 23% in November, sells 144,953 units)

Hero MotoCorp recorded a 39% drop in overall motorcycle sales in November 2021, compared to the same month last year, when it recorded 541,437 units. However,

November 2021 was one of the few times that Bajaj Auto was able to beat Hero MotoCorp in overall motorcycle sales. However, Hero MotoCorp remained at the top of the two-wheeler rankings, combining both its motorcycle and scooter sales. While Bajaj Auto sold 338,473 units in domestic and international markets, Hero MotoCorp sold a total of 349,393 units of two-wheelers in domestic and international markets.

Bajaj Auto, despite a 2% drop in exports, saw more than half of its motorcycle sales come from international markets. It shipped 193,520 units of motorcycles to overseas markets and registered 144,953 units in the domestic market.

Among its international market countries in Latin America and Africa, the local motorcycle major recorded higher sales figures. Bajaj Auto currently sells its motorcycles in nearly 70 countries around the world.

Hero MotoCorp, on the other hand, is a specialist in the low-displacement motorcycle segment. The local two-wheeler brand has a stronghold in the commuter segment, which has been hit in India due to the late monsoon retreat in many parts of the country as the harvest has been delayed.

This impacted Hero MotoCorp’s sales in the rural area where the company has a strong consumer base. A downturn in the entry-level commuter bike segment and consumer preference moving towards high-end models also played a key role against Hero MotoCorp.

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Bajaj Auto Becomes # 1 Motorcycle Brand in Total Sales in November 2021

Motorcycle Brand

Bajaj Auto’s combined sales in November 2021 amounted to 3.38 lakhs, with exports totaling 1,935,520 units.

Bajaj Auto released an official statement pointing out that it sold around 3.38 lakhs of motorcycles in the domestic and export markets combined as of November 2021. Thus, it became the top-selling motorcycle manufacturer with 1 44,442 units. sold in the domestic market, exports totaling 1 93 520 units.

Exports generated huge volumes for the Chakan-based brand and last month the tally was much higher than the next three competitors combined. This is due to a difficult global macroeconomic environment and the global two-wheeler industry facing production constraints for various reasons.

Just a few weeks ago, Bajaj launched the biggest displacement pulsars ever made, the F250 and N250 at a competitive price of Rs. 1.40 lakh and Rs. 1.38 lakh (ex-showroom) . Both are powered by an oil-cooled 249cc single-cylinder fuel-injected engine producing a maximum power of 24.5hp and 21.5Nm of maximum torque. It is mated to a five-speed transmission and comes standard with a slip clutch and assist.

2021-bajaj-platina-abs-1-1232x720-1

The Bajaj Pulsar N250 is an evolutionary version of the NS200 and F250 on the now-discontinued 220F in terms of design, but the new tubular chassis, new body panels, larger brakes assisted by a single-channel ABS system, a panel The revised dash and other updated mechanics have helped make the Quarter Liter Duo a compelling package.

In fiscal year 2022, sales of the Bajaj Pulsar series exceeded the lakh per month mark three times with an annual average of 97,000 units. In the domestic market, sales of the entry-level commuter Bajaj Platina doubled this year, while in export markets like Nigeria, Egypt and Mexico, the highest ever motorcycle retail sales have been executed.

Speaking of the milestone, Rakesh Sharma, Executive Director, Bajaj Auto noted, “Being the best builder in the toughest conditions is a true reflection of Bajaj Auto’s resilience and a consequence of our commitment to serving global customers through differentiated products and superior propositions. Our presence in more than 70 countries has enabled us to post stable performance despite the volatility of the environment.

The brand of electric motorcycles SUPERSOCO publishes a statement regarding the ownership of the intellectual property rights of the brand

Motorcycle Brand

SHANGHAI, December 1, 2021 / PRNewswire / – The World’s Largest Motorcycle Trade Show EICMA, ended on 28 november in Milan, italy. During the event, SUPERSOCO, a world famous and recognized brand of electric motorcycles, discovered that a company was exhibiting, without permission, several of SUPERSOCO’s best-selling models in violation of its exclusive appearance patents and rights. intellectual property, such as CPX / TC MAX / CU / VS1, and has used the SUPERSOCO brand and some of its models for media communications.

SUPERSOCO made the following statement:

Supersoco intelligent technology (Shanghai) Co., Ltd. (“SOCO”), is the creator of the SUPERSOCO brand, owns the intellectual property rights and appearance patents for the vehicles of the SUPERSOCO brand. The SUPERSOCO brand did not participate in EICMA this year and did not authorize any third party agency to act as a representative of the brand at the event.

Since its inception in 2015, SOCO, led by founder Mr. Sherman, has independently carried out the design and development of a wide range of models and successfully launched them to the market. The model line has been favored by motorcycle fans around the world and recognized by agents in many countries. Many of the company’s models have won international design awards, such as the German Red point Award and IF Design Award.

SOCO is a start-up with innovative design and production capabilities and has a positive impact on the development of the transport industry powered by renewable energies. Over the past six years, driven by independent design and R&D, SOCO has always focused on the field of high-end two-wheel electric vehicles. The company has registered more than 1,500 independent intellectual property rights, covering invention patents, utility model patents, appearance design patents and software copyrights.

Contact: Molly mu, [email protected]

SUPERSOCO SOURCE