Claudio Caluori becomes ROTWILD brand ambassador.

Together with Claudio Caluori, seven-time Swiss downhill and 4Cross champion, ROTWILD will position e-MTBs even more strongly as high-performance sports devices.

The Swiss rider is not only very familiar with downhill racing as a rider, he was also team manager of the Scott-Velosolutions World Cup team for 11 years and now leads the UCI Pump for Peace – Velosolutions Racing Team based on cross-country.

With this background and especially that as an electric mountain bike enthusiast, the 44-year-old man now spends 95% of his time on an electric mountain bike, Claudio Caluori will make an important contribution to the development of new electric mountain bikes like our pilot of regular trial. Claudio Caluori has gained experience in all areas of riding, especially efficiency, not only in everyday life on trails and bike parks, but also with his own racing format “Neverresting “. In October 2021, he challenged world and Olympic champion Nino Schurter with an electric mountain bike race for a good cause as part of his “Neverresting” project. Claudio Caluori is excited and impatient for the first tests. “Wow, I never imagined working with a bike manufacturer like this after my racing career. I can’t wait to test the performance of the new ROTWILD e-bikes on my local trails. If I don’t answer your e emails in the coming weeks, it’s probably because the bikes are so fun to ride! Many thanks to the ROTWILD team for their enthusiasm and trust in me!”

With his trail construction company Velosolutions, Claudio Caluori is also committed to helping socially disadvantaged people. So he founded Pump for Peace (, a global initiative that focuses on building pump tracks, especially in crisis areas. The aim of the initiative is to make cycling and active sports accessible to everyone, regardless of origin, gender, religion or social class, thus promoting a more tolerant future. ROTWILD supports this initiative in several ways, such as building a Pump for Peace track each year. So far, Pump for Peace tracks have been built in Lesotho, South Africa and Israel.

Maud von Hoff, Brand Manager of ROTWILD Bikes, is very enthusiastic about this collaboration. “Claudio is a great asset to the brand, we share the same values. I can’t imagine a better brand ambassador for ROTWILD with his positive attitude, his approach to e-MTB and his social commitment. We have so many projects and ideas.”