Harley-Davidson becomes India’s best-selling premium motorcycle brand

Harley-Davidson has reported an increase in sales as it regains the top spot among premium motorcycles in India. The American manufacturer, which announced an unprecedented exit from India, followed by a re-entry alongside Hero MotoCorp in 2020, has since been on the road to renewal. Data provided by SIAM indicates that Harley-Davidson sold 601 motorcycles in fiscal year 2022, of which 531 units were sold in the 1,000cc and larger two-wheeler segment. The company saw 37% year-over-year growth. In comparison, only 206 units were sold in the same period last year.

Compared to other premium motorcycle brands, Harley outsold Triumph motorcycles which sold 336 units. Kawasaki sold 283 units, Suzuki sold 233 and Honda sold 71 in the 1000cc and larger motorcycle segment. Sales of the American brand come mainly from its new launches, the Pan America 1250 adventure tourer and the Sportster S cruiser and mark a revolution, both in terms of platform and segment for the manufacturer.

It should also be noted that much of Harley’s previous sales in India were driven by entry-level offerings such as the Street 750, Iron 883 and Forty-Eight, which are assembled locally.

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