Motorcycle brand Triumph to open new dealership in Chester

A NEW dealership for the legendary Triumph motorcycle brand will open in Chester this month.

The new dealer shop, which has been created in conjunction with Completely Motorbikes, will open on Thursday 22nd September at Deva Business Park in Deeside. Owned by Rob Ayland, this will be the second Triumph dealership in Completely Motorbikes’ portfolio, which also includes Triumph North Wales.

Triumph, which celebrated 120 years of manufacturing motorcycles in 2022, employs around 2,000 people worldwide and has been based for three decades in Hinckley, Leicestershire.

Completely Motorbikes is an official sponsor of the Bennetts British Superbike Championship and has an established track record in the region.

The launch is expected to create many new jobs in the region.

Devron Boulton, Managing Director of Triumph UK & Ireland, said: “We are delighted to open a dedicated showroom in Chester, creating an immersive experience for customers that will fully showcase our market-leading motorcycles, products and services. With such an exciting line of new motorcycles on offer, there’s every reason to pay Triumph Chester a visit.”

Rob Ayland, Owner of Completely Motorcycles, said: “We are extremely proud to expand our Triumph portfolio with Triumph-Chester. When designing the new dealership, we invested in many industry leading features including full showroom air conditioning which will ensure ultimate comfort for our customers. .

“I’m sure James, Anna, Gary and the rest of the team will continue Abergele’s warm welcome to the Chester store. It’s a generational opportunity that we look forward to welcoming you to.”

The new dedicated dealership will be able to provide Cheshire customers with high quality local support, service and expertise, as well as online service booking at:

Further recruitment for Triumph Chester is currently open by emailing [email protected]