Electric motorcycle brand LiveWire presents its first bike

Harley-Davidson’s latest motorcycle is not a Harley-Davidson. It’s a LiveWire – a new autonomous brand for electric two-wheelers.

“We are committed to making Harley-Davidson the electric leader,” Harley-Davidson President and CEO Jochen Zetz said in a statement announcing the new brand’s first bike. Introduced Thursday, the LiveWire One is an electric motorcycle designed for urban driving.

It’s been preparing for years. Harley-Davidson introduced its first electric motorcycle, the LiveWire, in 2019, after five years of real-world consumption testing. The LiveWire One is an evolution of that bike that imports many of its features, including a haptic system that lets riders know it’s working by pulsing the seat, and an app that can track its charging status.

The LiveWire One has a range of 146 miles – the same as the original LiveWire – and a similar recharge time of 0-100% of an hour. Its styling is almost identical, with a silver motor topped with a black battery pack presented in a trellis frame.

What’s different with LiveWire One is its cost. With a starting price of $ 21,999, that’s almost $ 8,000 less than the Harley version.

With its spinoff brand, Harley caters to a different audience: urban, affluent, young and tech-savvy. Similar to many modern sports bikes, the One incorporates a new advanced steering system that tracks bike acceleration, wheel direction, and wheel lift to measure, monitor, and anticipate its movements.

According to the LiveWire website, “Our vision is to create the next generation of motorcycles with products and experiences that merge the power and technology of electric vehicles with the unique and moving connection of an analog machine. Together, the two create a new emotion that defines LiveWire. “

Unlike traditional Harley-Davidsons which run on gasoline and are also praised for their style, status, and nearly trademarked ‘potato-potato’ exhaust cadence, the LiveWire brand aims for a more understated experience with a look and tranquility. minimalist Apple. . Being electric, it does not roar. He purrs.

It is also easier to ride than a traditional motorcycle. There is no hot exhaust pipe. Riders do not need to coordinate all of their ends to operate the controls because there is no clutch or shifting. They just turn the handle, and they’re off.

The LiveWire One will make its public debut on July 18 at the Progressive IMS Outdoors show in Sonoma, Calif., But it’s already available to order on LiveWire.com, where potential buyers can also schedule demos.

LiveWire One will be available from 12 LiveWire branded resellers in California, New York and Texas. Southern California Harley-Davidson dealers who will carry the LiveWire brand include Glendale Harley-Davidson, Huntington Beach Harley-Davidson, Riverside Harley-Davidson, and San Diego Harley-Davidson. Other dealers will be added in the fall.

CORRECTION: An earlier version of this article incorrectly stated the name of the motorcycle show where the LiveWire One will be featured this month. The error has been corrected. (July 8, 2021)

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Bajaj emerges ‘most beloved motorcycle brand’ in Sri Lanka – The Island

By Dr Hemakumara Nanayakkara

As of April 2021, Sri Lanka’s agriculture and plantation sectors have been in needless hardship following an announcement, apparently made on a whim, that Sri Lanka would switch to fully organic farming – with immediate effect.

In so doing, the government has discordantly halted all progress in efforts to develop these critical sectors, pushing back many steps the entire country in the decision to ban the import and use of all agrochemicals and inorganic fertilizers.

A conflict of intentions and ego

By issuing such an extreme proclamation without any scientific analysis on how these concepts might be implemented in practice in Sri Lanka, they have done more harm than good to the expansion of true organic agriculture.

This is unfortunate because, as a concept, organic farming has many advantages. However, contrary to what has been described, it is not simply a question of going back to “old practicesâ€. There is a deep and complex science to organic farming.

None of these complexities were understood or considered when the reckless decision to ban all inorganic inputs was first announced. The assumption that “organic” is simply to add compost to the soil has been to the detriment of the directive. Therefore, it was decided that the imported chemical inputs were not needed, not because organic farming is convenient, but because the imports force the government to spend more of the country’s foreign exchange reserves, which are currently decreasing.

A little knowledge is a dangerous thing

In the months that followed, everyone from academics to industry experts and farmers on the ground expressed frustration with the total collapse of their regular farming practices due to this dangerously unscientific approach to farming. agricultural reform.

After many condemnations, it was finally announced in early August that the government was reversing its position. While not admitting it and maintaining that the ban is still in effect, presumably to save face, the fact that they forgo importing chelated minerals, fertilizer blends and micronutrients for specialized applications, including for hydroponics and floriculture â€, although temporary, is a slight relief.

Presumably, the technical details of the meaning of these terms may be enough to deter the audience from asking too many questions. But anyone with a passing knowledge of agriculture would understand that chelated minerals and fertilizer blends contain exactly the same inorganic inputs that the government openly claims to ban – namely: nitrogen, phosphorus, and potassium (NPK). . These are essential elements for plant nutrition and growth.

Prior to the invention of techniques for producing synthetic fertilizers in the early 1900s, guano – the accumulated droppings of seabirds and bats was the only known reliable source of fertilizer with NPK suitable for agriculture. commercial at that time. This pressing demand for fertilizer has led to many predictions of massive famine, and it would have happened without the invention of the Haber-Bosch technique for making synthetic nitrogen fertilizers.

Although it is possible to obtain phosphorus locally and organic potassium can be imported from natural mines – leaving aside the fact that supply chains are not in place to meet all national needs – nitrogen supply is much more problematic. This is because it is extremely difficult to obtain N from plant or animal sources at the levels necessary for agriculture on a commercial scale.

Currently, we use urea for tea and rice, which contains around 46% nitrogen. In contrast, organic sources like Gliricidia only offer 4%, while cattle dung contains 3.5% and poultry dung – with 4.5% nitrogen per composition.

Before the ban, NPK was used in paddy, tea, rubber and coconut, and after the last easing the same inputs are still used, so in practice the government took 3 months to make a bad decision and then reverse it – while mistakenly maintaining that inorganic NPK is not acceptable.

Had the government been content to consult with relevant experts in the field in an open and transparent manner, they could have avoided all the negative effects that resulted from this disastrous decision. Although there was initial mention of a “Presidential Working Group for a Green Socio-Economyâ€, they did not share their logic or approach in any public forum.

We know there is one person in this task force who was billed as a professor who made the ridiculous claim that algae as tall as coconut palms can be harvested from the ocean and used as organic fertilizer. While it is true that such algae growth does exist, it is only found near the North Pole, so it has nothing to do with Sri Lanka. We offer this example in order to highlight the absurd and total lack of credible scientific information behind political decisions at the highest levels of this government.

Those who don’t learn from history are doomed to repeat it

If we continue to allow the state to step in and interfere with the fundamentals of agriculture in Sri Lanka based on the whims of these individuals, what could be worse? Previously, we were told that the import and use of all agrochemicals would be immediately banned. Subsequently, the deadline was extended to a period of 3 months – 1 growing season. Now, they have temporarily reverted to allowing agrochemicals, but it is implied that these imports could be banned again at any time.

In the meantime, the solution currently proposed is a “nitrogen extract†which will be used as a spray. No further details were provided. We don’t know if this extract is organic, inorganic, from the moon, or even from Mars. All we know is that the only high percentage nitrogen extracts possible can only be obtained from a chemical base. If the government tries to fool people, they can use chemically extracted nitrogen, which in turn could be sprayed on organic manure and distributed to farmers.

Indeed, the government refuses to reveal what exactly we will add to our soil through such extracts. In the meantime, we must continue to call for more clarity and transparency. This is particularly crucial for all agricultural exports – especially tea – whose buyers are sensitive to Maximum Residue Limits (MRLs).

Another fact to consider: no country in the world has ever managed to become fully organic. There are, however, a few warning examples from the history of those who have tried. The example of Bhutan has been cited often in recent months. There, it was announced that over a 20-year period, Bhutan would systematically phase out inorganic inputs. Even after careful and intensive planning with wide consultation and preparation of stakeholders, the country has only been able to convert 10% of its arable land to organic farming after 30 years of efforts in total.

The author is a former Minister of State for Agriculture, former Governor of the Southern Province and the only holder of a PhD in Organic Agriculture from Sri Lanka from the University’s Postgraduate Institute of Agriculture. of Peradeniya.

To be continued

This brand of electric motorcycles sold in just 2 hours, grossing $ 7 million

Sales of electric motorcycles have gained traction around the world, but Revolt’s RV400 could take the cake for the fastest sale.

Indian electric motorcycle company Revolt Motors has benefited from the country’s FAME II grants that incentivize the purchase of electric vehicles.

Few places in the world see more two-wheeled traffic than India, and thus encouraging the large population to switch to electric motorcycles has been a main goal of the government.

The FAME II grant put the price of the Revolt RV400 at nearly RS 90,000, the equivalent of about US $ 1,200.

The electric motorcycle was first launched at the end of 2019 and has seen roller coaster production. Now the company is struggling to keep it in stock, as evidenced by the sale of the bike in just two hours after orders reopened. Revolt Motors claims to have sold RV400s for almost US $ 7 million in those two hours.

For the reasonable price of the motorcycle, bikers get an 85 km / h (53 mph) electric motorcycle with a 3kW continuous mid-drive motor. The bike is equipped with a removable 72V and 45Ah battery offering a capacity of 3.24 kWh.

That’s enough battery to provide the RV400 with a range of 150 km (93 miles) in ECO mode, or up to 80 km (50 miles) in SPORT mode.

Large 17 inch wheels are especially suited to the variety of road surfaces in India and tackle unpredictable terrain better than small scooter wheels.

The 150cc class electric motorcycle is rather light at only 108 kg (238 lb), but offers seating for two and has proven to be an efficient alternative to gasoline two-wheelers in India.

India has emerged as a leader in the field of light electric motorcycles, and many in the industry are contemplating the day when Indian companies will expand to offer exports to other countries.

Some Indian electric two-wheeler companies are already considering key overseas markets. Ola Electric is building an electric scooter factory designed to produce 2 million electric scooters per year with an eventual production of 10 million scooters per year. The company is already planning to export a significant number of these two-wheelers to international distributors, which would make it one of the first Indian companies to sell electric two-wheelers internationally.

Other international companies are looking to obtain in the Indian market. Taiwanese operator of electric scooters and exchangeable batteries Gogoro recently struck a deal with India’s Hero, the world’s largest motorcycle maker. The deal will see Gogoro’s exchangeable battery network used in the country for electric two-wheelers designed to operate under Gogoro’s exchangeable battery standard.

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Advantage FAME 2 EV! Reduced Price of Revolt Motors RV400 Motorcycle in Delhi: Check Date, Time & Booking Details Here

Revolt Motors announced a price reduction for its flagship RV400 electric motorcycle on Thursday after the FAME II incentive review. Cycling enthusiasts will now be able to take advantage of the bike by paying Rs 90,799, ex-showroom in Delhi.

The electric motorcycle will be available for booking on www.revoltmotors.com from Friday June 18 at noon for a limited time.

See Zee Business Live TV Streaming below:

The reopening of reservations will begin in six cities – Delhi, Mumbai, Pune, Chennai, Ahmedabad and Hyderabad on June 18 starting at noon.

The company advised that customers can sign up for reservations through the “Notify Me” tab on its website before reservations go live.

The electric motorcycle is offered at a lower price than ICE motorcycles available in its class in the Indian market, the company said in a statement.

Revolt is looking to expand its distribution and service network to 35 cities in India.

RV400: Everything you need to know

The RV400 comes with a 3KW (Mid Drive) motor, powered by a 72V, 3.24KWh Lithium-Ion battery that can reach a top speed of 85km / h.

The bike can be operated through the MyRevolt app, which offers connectivity features like bike locator / geofence, custom sounds you can change with just a tap of the screen, full bike diagnostics, l battery status, historical data on your journeys and kilometers traveled. done, and also the ability to locate the nearest Revolt switching station to swap out your Revolt battery and be on the move in under 60 seconds.

The RV400 offers three driving modes, namely Eco, Normal and Sport, each adapting to the driving style and the needs of the driver. In addition, it comes with Upside Down (USD) forks in the front and a fully adjustable mono shock in the rear to provide an unprecedented riding experience.

What to expect from LiveWire, Harley-Davidson’s brand of electric motorcycles

Last month, Harley-Davidson announced that it was launch of LiveWire as a separate brand dedicated to electric motorcycles, with the first model of the LiveWire brand to be unveiled on July 8. Now that we’re halfway there, we’ve thought to take a look at recent developments in the LiveWire brand and what we can expect at the next launch of the month.

Discuss this story more at our HD LiveWire Forum

First up, a recap of what Harley-Davidson says LiveWire, the brand, will be. According to Jochen Zeitz, CEO of Harley-Davidson: “By launching LiveWire as a fully electric brand, we are seizing the opportunity to lead and define the electric vehicle market. With a mission to be the world’s most desirable electric motorcycle brand, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future. “

LiveWire will operate primarily from two different hubs, at Harley’s original base in Milwaukee, Wisc., And Silicon Valley, California, at a center called “LiveWire Labs”. The new brand will work with participating dealers in the extensive Harley-Davidson dealer network, but will also open its own dedicated electric vehicle showrooms.

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The new LiveWire logo eschews any traditional Harley-Davidson iconography. Instead of a bar and a shield, we have an L and W stylized as a series of angular strokes.

Motorcycle.com can now confirm that the premiere of these LiveWire-owned showrooms will be at Canoga Park in Los Angeles, California. Over the past two weeks, Harley-Davidson has posted several vacancies for the Canoga Park location, including for a dealership general manager, sales consultant, maintenance technician, finance manager and office manager. Obviously, HD intends to install this new dealership for next month’s launch. Harley-Davidson also recently posted several software and engineering jobs related to electric vehicles for its two hubs.

So what can we expect from next month’s launch? All Harley-Davidson has confirmed so far is that the “first LiveWire branded motorcycle†will be announced on July 8th. The motorcycle’s first public appearance was scheduled for the next day at the International Motorcycle Show in Irvine, California. The Progressive IMS has since been forced to reschedule this event as the original location was no longer available. Harley-Davidson hasn’t said anything official, but we expect the July 8 announcement to go as planned, with the public debut likely taking place at the upcoming IMS event, July 16-18 at Sonoma Raceway. in Sonoma, California.

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Assuming the July 8 event takes place, it’s still unclear what will be revealed. The simplest assumption is that the first LiveWire brand motorcycle is… the LiveWire. Technically, Harley-Davidson hasn’t officially announced LiveWire 2021 (we’ll call it by its model code “ELW” from now on to avoid confusion), although it did show photos of the ELW with the new logo of the sub-brand. On the company’s press site, however, the ELW is still presented with last year’s colors and the Harley-Davidson branding. It stands to reason that LiveWire will unveil ELW 2021 with more color options next month.

If it did, however, that would be quite disappointing. More interesting would be if Harley finally put one of its electric concept models into production.

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The most intriguing of these concepts is an “average†electric model that would present a more affordable option than the $ 30,000 ELW. Harley-Davidson had previously shown two sketches of this model. The first is on the left in the composite above, and the second is pictured below.

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In this last sketch, the model is labeled “EDT600R”, which probably means “Electric Dirt Tracker”. The EDT600R once featured prominently in the future models section of the Harley-Davidson website, but as we were the first to notice, the sketch was quietly withdrawn at some point late last year.

Could the EDT600R be the first LiveWire branded model? If so, we think it won’t have the same flat tracking style that the sketches describe it. Styling its first bike with design cues from the company’s flat track history would be a step backwards if Harley-Davidson intends to establish LiveWire as its own brand. As we pointed out with the new logo, LiveWire appears to be forging its own course in the industry. A redesigned model with the same bones may be more likely.

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A second contender is the lightweight concept inspired by off-road motorcycles, one of the two Harley-Davidsons debuted at the X Games in 2019. Harley-Davidson has made little mention of the concept since then, but we can confirm that the Development continued, with a couple of patent applications filed in 2020. One patent was for the concentric swing-arm electric motor and another for maintaining a balance between drive torque and regenerative braking.

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With its large, thin wheels and lightweight frame, the concept is more like a bicycle, but its throttle grip and fixed pegs technically make it a motorcycle and a candidate for next month’s launch.

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A third contender, and we think he’s the most likely to come next month, is the other concept that Harley-Davidson showcases at the X Games. With more than one scooter form factor, it’s debatable if this still counts as a motorcycle, but it fits LiveWire’s stated purpose of the urban market.

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We can also confirm that the development of this electric scooter has progressed to the point that Harley-Davidson saved designs for what appears to be a production-ready model.

Discuss this story more at our Electric motorcycle forum

We’ll know for sure what Harley-Davidson has in store for the LiveWire brand on July 8. Until then, we’ll keep an eye out for any new developments.

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owner of Dun-Rite expands with new motorcycle business | New

Tim Walsh opened Porky’s Cycles in Logansport because of his experience trying to get the job done and because he saw a need.

“I own bikes, and it’s too expensive for the big guys,†Walsh said.

Then there is the distance to get to a repair shop specifically for motorcycles.

“There is no other store,†Walsh said. “Peru and Kokomo are pretty much the closest. “

Porky’s officially opened on May 17th.

Its philosophy to open a motorcycle repair and customization workshop where there has not been one is simple.

“You never know what you can achieve unless you go for it,†Walsh said.

The store starts with repairs and upgrades and ends up buying and selling motorcycles.

Porky’s won’t do any bodywork or repaint, but their custom work includes the handlebars, pipes, decals, and exhaust tuning.

“Pretty much anything the customer wants we can do,†Walsh said. “If they want a helicopter, we’ll build one for them. “

Walsh is not new to vehicle work in the Logansport area.

He owned Dun-Rite Auto Repair at 316 W. Market St. for seven years.

He also hired Clerance “Frost ‘Neal†from a dealership to be the shop manager and mechanic.

Neal said he has extensive expertise and training in working on motorcycles.

“There aren’t a lot of people who can work on standard Harley bikes and metric bikes,†Neal said.

Walsh said the most common bikes in the area are Harleys (imperial system measurements) and Hondas (metric system measurements).

In addition to being a repair shop in a small town, Porky’s could achieve some national recognition by next spring.

“We will be building a bike for Daytona next year,†Walsh said.

The Daytona Bike Week will take place from March 4 to 13 in 2022.

Walsh said that unlike some motorcycle gatherings like Sturgis, Daytona is more about showing off custom machines.

Porky’s is currently open Monday through Friday, 9 a.m. to 5 p.m.

Walsh said they are still working to open it every other weekend.

“We’re just a small, urban business trying to save customers money and have fun doing it,†he said.

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TVS Motors to launch the Norton Retro-Motorcycle brand in India: challenger Royal Enfield

TVS Motor Company acquired Norton Motorcycles for Rs. 153 crore in an all-cash transaction. It happened last year. TVS acquired certain assets of Norton through one of its overseas subsidiaries. According to ET Auto, TVS could launch Norton Motorcycles in India. However, as of yet, there is no specific timeline on when Norton will enter the Indian market. The report also states that Norton has already registered for four motorcycles which are Norton Fastback, Norton Commando, Norton Manx and Norton Atlas.

Other Indian motorcycle brands are also partnering with bigger brands. For example, Hero MotoCorp will help Harley Davidson grow its services, parts and accessories business. Bajaj Auto has also registered a trademark for the name Excelsior-Henderson. This happened in December 2020. The mark was registered for motorcycle parts and clothing. So far there is no update on this situation.

TVS Motor Company is also helping Tamil Nadu in the fight against the coronavirus. The Indian motorcycle manufacturer has donated 500 oxygen concentrators to the government of Tamil Nadu. They will donate 1,100 additional oxygen concentrators over the next few weeks.

tvs-donates-oxygen-concentrators

Also Read: Render: TVS Apache RR 310 Based Adventure Bike For India Also Read: Royal Enfield Classic 650: What It Will Look Like

The RR310 is priced at Rs. 2.49 lakhs ex-showroom. It is powered by a 312.2cc liquid-cooled single-cylinder engine jointly developed by BMW. The engine produces 34 hp of maximum power and 27.3 Nm of maximum torque. It is mated to a 6-speed gearbox with a slip clutch.

The motor comes with two pre-installed maps that you can choose from by changing the drive mode. There are Rain, Urban, Sport and Track. In Rain and Urban the power and torque are limited to 28.5 PS and 25 Nm. While in Sport and Track you can use all 34 PS and 27.3 Nm. This is possible because the RR310 is delivered with a wired accelerator.

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Riding modes can be changed with switch gears mounted on the left-hand switchgear which actuates the full-color TFT display. It is one of the most functional TFT displays available in the segment. It shows you information about your vehicle’s health, post-trip scans, vehicle condition, shift indicator, tachometer and much more. It can also take and reject calls as it comes with bluetooth. It can also show you step by step navigation so that you don’t have to mount your cell phone on the handlebars. TVS also offers Glide Through Technology PLUS (GTTP) which prevents the motorcycle from stalling and allows you to ride at very low speeds.

On the equipment side, TVS offers inverted front forks and a rear monoshock which has been tuned by KYB. It also works with Michelin Road 5W tires which is a huge improvement over the BS4 model.

Source

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British motorcycle brand Norton, owned by TVS, to launch in India – Report

Norton holds the trademark of four motorcycle names in India, and the brand is expected to debut here in the near future.

In April last year, TVS Motor Company acquired British motorcycle manufacturer Norton. Now, according to a recent media report, TVS may be planning to launch the British brand in India. There is no specific timeline as to when Norton will debut in our market, but it should happen in the near future.

Norton currently holds the brand of four names in India: Norton Commando, Norton Altas, Norton Manx and Norton Fastback. The manufacturer specializes in mid- to large-capacity retro-themed motorcycles, ranging from 600cc to 1200cc. This makes it a natural competitor to Royal Enfield, which is currently planning to expand its range into the 350cc to 650cc range in the Indian market.

TVS is not the only Indian two-wheeler manufacturer with plans to capture the premium motorcycle market in India. Hero MotoCorp has partnered with Harley-Davidson and will manage all of its operations in India. Even Bajaj seems to have plans in that direction, and he had even registered a trademark for Excelsior-Henderson, a former US-based motorcycle brand, last year in India.

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With Norton, TVS may be able to enter the high-end motorcycle market in India. However, Royal Enfield currently dominates this space, and TVS would have to work extremely hard to be able to break RE’s grip on the segment. It would be interesting to see what TVS has in store for us.

Currently, the largest motorcycle in the TVS lineup is the Apache RR 310, which was co-developed with BMW and shares its platform with the BMW G310 R and G310 GS. It is powered by a 312.2cc single-cylinder, liquid-cooled reverse-tilt engine. This engine is capable of generating a peak power of 34 hp and a maximum torque of 27.3 Nm, and is mated to a 6-speed sequential gearbox.

Speculation has it that TVS may also introduce an adventure motorcycle based on the same engine and platform as the Apache RR 310, but there has been no official word on that. If true, this next TVS Adventure Motorcycle would undercut the BMW G310 GS and KTM Adventure 390, and thus become a value-for-money product.

Harley-Davidson launches LiveWire, the brand of electric motorcycles (www.livewire.com)

Harley-Davidson launches LiveWire, the brand of electric motorcycles (www.livewire.com)

MILWAUKEE, May 10, 2021 / PRNewswire / – Harley-Davidson, Inc. (“Harley-Davidsonâ€) (NYSE: HOG) today announced the launch of LiveWire as a brand of fully electric motorcycles.

(PRNewsfoto / Harley-Davidson Motor Company)

LiveWire is more than a motorcycle. LiveWire plans to redefine the electric, delivering the best experience for the urban cyclist, with personality and soul. LiveWire creates a unique connection between the driver and the vehicle. Today the next chapter of the LiveWire adventure begins.

Jochen zeitz, President, President and CEO of Harley-Davidson:
“One of the six pillars of the Hardwire strategy is to be an electric leader – by launching LiveWire as an all-electric brand, we seize the opportunity to lead and define the electric vehicle market. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology which will be applicable to Harley-Davidson electric motorcycles in the future.

The first LiveWire branded motorcycle is expected to launch on July 8, 2021 and for the first time at the International Motorcycle Show on July 9, 2021. For more information and updates, subscribe to livewire.com.

Single line: LiveWire draws on its nimble Harley-Davidson lineage disruptor DNA, capitalizing on a decade of learning in the electric vehicle industry and the legacy of the world’s most desirable motorcycle brand.

Motorcycles + beyond: initially focusing on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond.

Virtual HQ: Innovative by design and attracting the best talent in the industry, LiveWire will have its virtual headquarters, with initial hubs in Silicon Valley, California (LiveWire Labs) and Milwaukee, WI.

Marlet : Upon launch, LiveWire will work with participating dealers in the Harley-Davidson network as an independent brand. An innovative go-to-market model will combine digital and physical retail formats, tailoring the experience to the local market and allowing customers to experience LiveWire on their own terms.

Dedicated showroom: seizing the opportunity to lead electric vehicles and innovate throughout the customer journey, LiveWire will operate dedicated electric vehicle showrooms in selected locations, from California. Here, customers will be able to experience the LiveWire brand in an immersive and innovative way.

Technological orientation: With a focus on electric vehicles, LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the motorcycle transformation. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities.

Technology sharing: Harley-Davidson and LiveWire intend to cooperate and share their technological advancements to ensure leading-edge application in their respective base segments.

About Harley-Davidson:
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Build our legend and lead our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with a growing line of cutting-edge, distinctive and customizable motorcycles, in addition to exceptional riding experiences and motorcycle accessories, gear and apparel. Harley-Davidson Financial Services offers financing, insurance and other programs to help Harley-Davidson riders get on the road. Learn more about www.harley-davidson.com.

Caution Regarding Forward-Looking Statements
The Company understands that certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbor of liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such. by reference to this footnote or because the context of the statement will include words such as the company “believes”, “anticipates”, “expects”, “plans”, “could”, “will â€,“ Esteem â€or words with similar meanings. Likewise, statements that describe or refer to future expectations, future plans, strategies, objectives, prospects, targets, directions, commitments or objectives are also forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties which could cause actual results to differ materially, adversely or favorably from those anticipated at the date of this press release. Risks and uncertainties that could cause actual results to differ materially from these statements include, among others, the COVID-19 pandemic, including the duration and severity of the pandemic across the world and the pace of the recovery after the pandemic and the company’s ability to meet expectations regarding market demand for electric models, which will depend in part on building the necessary infrastructure, as well as issues noted by the company in its filings with of the SEC, including, but not limited to those described under “1A. Risk Factors â€in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 23, 2021 and in Part II, Item 1A of quarterly reports subsequently filed on Form 10-Q. Shareholders, potential investors and other readers are urged to take these factors into account in evaluating forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are made only as of the date of this press release, and the company disclaims any obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

### (HOG-F)

Cision

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SOURCE Harley-Davidson, Inc.

Harley-Davidson transforms LiveWire into a standalone brand of electric motorcycles – TechCrunch

LiveWire, Harley-Davidson’s electric motorcycle, is emerging as a stand-alone brand with a new logo and brand identity.

Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $ 29,799, which puts it in the high end for motorcycles. It went into production the following year, with a few dents, including a brief stoppage in production due to a load-related issue on one of the motorcycles. The “First LiveWire Brand Motorcycle†will launch on July 8. Its public debut will take place a day later at the International Motorcycle Show, Harley-Davidson announced on Monday.

Dealers have struggled to sell the bike to younger and newer bikers, Reuters reported in 2019. Part of the problem was the price, which is in the same category as a Tesla Model S, dealers told the newswire at the time. Given that Harley-Davidson’s hard core is still made up of baby boomers, who are starting to age out of products, the question is whether a new spin-out and rebranding can attract younger riders (and well-off).

The two companies will share technological advancements and LiveWire “will benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities,” said Harley-Davidson. Davidson Monday.

LiveWire will have dedicated showrooms, starting with California, and a “virtual†headquarters with hubs in Silicon Valley and Milwaukee.

Harley-Davidson is one of the nation’s most recognized motorcycle manufacturers, but sales have struggled in recent years. The company’s annual revenue fell nearly 24% in 2020 from the previous year, although this is likely due in part to the economic effects of the coronavirus pandemic. The company also cut 700 jobs from its global operations last summer, as part of a restructuring plan known as “The Rewire”.

More recently, the company launched a five-year strategic plan called “The Hardwireâ€. The plan calls for investing more in the electricity market. The company has already started to move in this direction with the release last November of its Serial 1 Cycle electric bikes. Its Rush / Cty Speed ​​model can reach speeds of up to 28 mph and costs $ 5,000.