Tag: motorcycle market

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The sale of motorcycles and three-wheelers fell by 4.33%

Motorcycle Sale

ISLAMABAD, (UrduPoint/Pakistan Point News – July 19, 2022): The sale of motorcycles and three-wheelers in the country saw a decline of 4.33% in the financial year (2021-22) compared to the sale of the corresponding period last year.

During the period under review, no less than 1,821,467 motorcycles and three-wheelers were sold in July-June (2021-22) compared to the sale of 1,903,931 units in July-June (2020-21), a decrease by 4.33 percent, according to the Pakistan Automobile Manufacturing Association (PAMA).

However, the sale of Honda motorcycles increased by 5.28% from 1,292,096 units last year to 1,360,403 units during the reporting period, while the sale of Suzuki motorcycles also increased by 52, 29%, from 24,851 units to 37,846 units.

Similarly, the sale of Yamaha motorcycles also increased from 19,924 units to 23,289 units, an increase of 16.

88% while the sale of Road Prince motorcycles saw a steep drop of 36.34% from 141,230 units to 89,900 units.

United Auto motorcycle sales also fell 27.93%, from 368,643 units to 265,677 units.

Meanwhile, the sale of Road Prince three-wheelers fell by 17.34% from 10,116 units last year to 8,361 units this year, while the sale of Sazgar three-wheelers increased by 0.11%, however, from 15,665 units to 15,683 units.

Sales of Qingqi three-wheelers fell 25.69% from 18,753 units to 13,935 units, while sales of United Auto three-wheelers also fell 52.56% from 6,653 units to 3,156 units, the data revealed.

Suzuki Named Most Reputable Motorcycle Brand of the Year

Motorcycle Brand

Suzuki Named Most Reputable Motorcycle Brand of the Year

The legendary name in the motorcycle world, Suzuki, has been deemed worthy of a new award after its success in the industry. In this context, Suzuki was selected this year as the “Most Reputable Motorcycle Brand of the Year” at the ONE Awards Integrated Marketing Awards organized by Marketing Turkey, and won this award for three consecutive years. Commenting on the matter, Suzuki Motorcycle Brand Manager Emre Acar said, “As Suzuki Turkey, we have reinforced the brand strategy we created by taking inspiration from the history of motorcycles. approaching 70 years, with Hayabusa, which we launched. in 2021, and that we have been deemed worthy of the most prestigious award of the year three years in a row by a public vote. It is very valuable to him.

Suzuki continues to crown its achievements with awards. Suzuki, one of the world’s leading Japanese automakers, has been deemed worthy of an award at the ONE Awards Integrated Marketing Awards held in cooperation with Marketing Turkey and market research firm Akademetre. The event organized on the basis of research on the measurement of reputation performance and brand value; This year, it took place in almost 70 categories. At the ONE Awards Integrated Marketing Awards, the brands and business partners who increased their reputation the most during the year were determined through face-to-face interviews with 12 people in 1,200 provinces. at Suzuki It was voted “Most Reputable Motorcycle Brand of the Year” by the public jury in the ONE Awards Integrated Marketing Awards.

“Inspired by the history of our Suzuki motorcycle, we create our brand strategy”

Commenting on the matter, Suzuki Motorcycle Brand Manager Emre Acar said, “We shape our entire brand strategy by drawing inspiration from Suzuki’s motorcycle history, which is approaching 70 year. The legendary Hayabusa, returning to the streets in 2021, further boosted Suzuki’s image. By adding Japanese technology to the motorcycle world, Suzuki allows us to establish strong bonds with motorcycle enthusiasts and create a portfolio of very loyal customers. Despite all the negative conditions experienced during the pandemic period, we are happy to reunite Suzuki with motorcycle enthusiasts, especially in the positive increase in the motorcycle market due to the trend towards individual mobility. We would like to thank all my teammates, our valued agencies and Marketing Turkey who contributed to this award. This prize, which was awarded to us three years in a row following the vote of the public, is very precious to us. We will continue to build on our successes and make a difference in the industry.

Harley-Davidson Livewire will be the first American electric motorcycle brand to go public

Motorcycle Brand

ABIC will merge with LiveWire (the e-bike division of Harley-Davidson) to build a new publicly traded company. This common stock will be listed on the New York Stock Exchange under “LVW”. This new coalition will make Harley-Davidson’s LiveWire the first publicly traded electric motorcycle company in the United States.

Harley-Davidson expects the net profit from the transaction to be $545 million. The brand will use these reserves to accelerate the future of its first model, generate new products and improve global production and distribution. This IPO is accompanied by an increase in wealth in the form of a PIPE (Private Investment in Public Equity), the Taiwanese manufacturer of two-wheelers Kymco, already a partner of LiveWire, implanting 100 million dollars. The transaction will be funded by ABIC’s $400 million held in trust and a $100 million investment from Harley-Davidson.

What does this mean for the future of Harley-Davidson Livewire?

Via: Harley-Davidson

Harley-Davidson will be the majority shareholder (74%) of the company following the closing of the transaction. ABIC shareholders will own 17%, while ABIC and Kymco founders will own 4% of LiveWire. Jochen Zeitz (Chairman, President and CEO of Harley-Davidson) will be the director of LiveWire and will serve as CEO for the first two years following the closing of the transaction. Harley-Davidson expects the joining forces to have an industry value of approximately $1.77 billion when it goes public.

Via: Harley-Davidson

Jochen Zeitz, President, President and CEO of Harley-Davidson, said: “Today’s announcement is a historic milestone, with LiveWire poised to become the first publicly traded electric motorcycle company in the United States. Building on Harley-Davidson’s 118-year lineage, LiveWire’s mission is to be the world’s most desirable electric motorcycle brand, leading the electrification of the sport.” He explained, “This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model, LiveWire will be able to operate as an agile, innovative public company while benefiting from the large-scale manufacturing and distribution capabilities of its strategic partners. , Harley-Davidson and Kymco.

Via: Harley-Davidson

For reference, in February 2021, Harley-Davidson unveiled its goals to build an electric motorcycle business as part of its five-year “Hardwire” approach. The brand’s first model is the LiveWire One, a relaunched version of the popular LiveWire e-bike at a much lower price. In May, the LiveWire model name was changed to a proper brand name. The US launch of the new LiveWire One initially took place in California, New York and Texas. Beyond the United States, the LiveWire One will be available from 2022.

Expand LiveWire Wallet

Via: Harley-Davidson

The LiveWire One is now in production. The next product plan will be the launch of LiveWire S2 Del Mar, named after the California town of the same name. This bike, smaller and lighter than the original LiveWire One model, will be a mid-weight offering. It is obviously based on the Arrow platform. The S2 range will be accompanied, logically, by the S3 range. LiveWire envisions these models to be scaled-down versions of the Arrow architecture with smaller batteries and motors, so they can fit into the “lightweight market.”

Via: Harley-Davidson

ARROW, a modular and scalable EV system integrating a motor and battery with an on-board charger, is the basis of the future product line. Zeitz said Harley designed the EV systems to meet the needs of the motorcycle market. He also said that spatial constraints and the impact of battery weight on handling were therefore of major importance.

Jochen explained that Harley LiveWire can innovate faster by controlling the IP of motor, battery and power electronics. This allows them to avoid the limitations imposed by third-party options. They can quickly expand vertically and horizontally with the ease of an EV-powered powertrain and the benefits of a modular, scalable architecture. Harley-Davidson can bring new models to market faster with less R&D.

Via: Harley-Davidson

LifeWire’s latest statement on IPO plans says it will focus on applications for urban electric motorcycles. It will first establish a brand presence in North America and Europe, and then expand into other markets, including Asia. LiveWire says it will expand its product line while focusing on the rapidly evolving future of electric vehicles. This will ensure that core Harley-Davidson elements are protected by future technology.

SPAC mergers are a popular way for electric two-wheeled vehicle makers to quickly enter the US stock market. Gogoro is taking a similar route with a SPAC, which will take him to NASDAQ.

Via: Harley-Davidson

LiveWire’s claim to be the first publicly traded electric motorcycle company may need a little explanation. Although Gogoro’s electric two-wheelers can travel over 80 km/h (50 mph), they were considered scooters rather than motorcycles. Arcimoto’s publicly traded three-wheeled fun utility vehicles, legal in most US states, are honestly motorcycles. However, Arcimoto does not refer to its vehicles as bicycles, so it will not protect this label. HD’s LiveWire is sure to be the number one electric motorcycle company on Wall Street, compared to the others.

Who needs a Harley? A man builds an electric motorcycle in his garage

Using lots of steel tubing and a ready-made electric bike kit, this guy built his own electric motorcycle.

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Harley-Davidson’s electric motorcycle business to become a publicly traded company

Motorcycle Business

Harley-Davidson’s Electric Motorcycle Company LiveWire Becomes a Public Company

Harley-Davidson Inc. on Monday announced that its LiveWire electric motorcycle business would go public in a deal – valued at nearly $ 1.8 billion – with a London-based acquisitions company.

LiveWire will be listed on the New York Stock Exchange under the symbol LVW. The transaction is expected to close in the first half of 2022, Harley said in a statement.

Harley-Davidson will retain an approximate 74% interest in LiveWire. Shareholders of partner AEA-Bridges Impact Corp. will hold around 17%.

Jochen Zeitz, Harley’s, President, President and CEO, will serve as interim CEO of the new company for a period of up to two years. Ryan Morrissey, whose title is director of electric vehicles at Harley, will be the president of the new company.

“Today’s announcement is a historic milestone with LiveWire on track to become the first publicly traded EV motorcycle company in the United States,†Zeitz said in a statement.

Following: Harley-Davidson avoids 56% tariffs in European Union trade dispute resolution

Following: With increased sales of motorcycles in the United States, Harley-Davidson achieves better-than-expected third quarter

“This transaction will give LiveWire the freedom to fund new product development and accelerate its time-to-market model,†said Zeitz.

AEA-Bridges Impact Corp. is a specialist acquisition company formed by private equity firm AEA Investors and Bridges Fund Management. Special Purpose Acquisition Companies, or SPACs, are used as a shortcut to going public, bypassing the long and expensive process of a traditional initial public offering.

One of the goals of AEA-Bridges Impact Corp. is environmentally friendly projects. Another partner in the Livewire agreement is KYMCO, a Taiwanese manufacturer of motorcycles, scooters and utility vehicles.

“We are at the confluence of two fundamental changes impacting the industry: vehicle electrification and sustainability. LiveWire is well positioned to become the premier brand for sustainable electric motorcycles and redefine the industry by leveraging the manufacturing and distribution expertise of Harley-Davidson and KYMCO â€John Garcia, President of AEA-Bridges Impact Corp. , said in a statement.

Following: Harley-Davidson Doubles Electric Motorcycle Market With LiveWire Brand Launch Including Dedicated Showrooms

Following: Harley-Davidson Launches Used Bikes Website, Reports Quarterly Profits

LiveWire is Harley’s first electric motorcycle, launched in 2019, as part of an effort to attract younger customers. The fast and powerful street bike requires no clutch or gear change, simplifying the operation for new riders. And the bike can pick up energy from braking and add a charge to the battery, which is useful when riding in traffic jams.

The newly formed company will also include STACYC, a brand of children’s e-bikes.

The transaction, which has been approved by the boards of directors of Harley-Davidson and AEA-Bridges Impact Corp., will be funded by $ 400 million from AEA, $ 100 million from Harley-Davidson and $ 100 million from KYMCO.

Harley shares were higher after Monday’s announcement and ended the day at $ 38.54, up 4.7%

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This article originally appeared on Milwaukee Journal Sentinel: Harley-Davidson’s LiveWire to Become a Public Company

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British motorcycle brand Norton, owned by TVS, to launch in India – Report

Motorcycle Brand

Norton holds the trademark of four motorcycle names in India, and the brand is expected to debut here in the near future.

In April last year, TVS Motor Company acquired British motorcycle manufacturer Norton. Now, according to a recent media report, TVS may be planning to launch the British brand in India. There is no specific timeline as to when Norton will debut in our market, but it should happen in the near future.

Norton currently holds the brand of four names in India: Norton Commando, Norton Altas, Norton Manx and Norton Fastback. The manufacturer specializes in mid- to large-capacity retro-themed motorcycles, ranging from 600cc to 1200cc. This makes it a natural competitor to Royal Enfield, which is currently planning to expand its range into the 350cc to 650cc range in the Indian market.

TVS is not the only Indian two-wheeler manufacturer with plans to capture the premium motorcycle market in India. Hero MotoCorp has partnered with Harley-Davidson and will manage all of its operations in India. Even Bajaj seems to have plans in that direction, and he had even registered a trademark for Excelsior-Henderson, a former US-based motorcycle brand, last year in India.

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With Norton, TVS may be able to enter the high-end motorcycle market in India. However, Royal Enfield currently dominates this space, and TVS would have to work extremely hard to be able to break RE’s grip on the segment. It would be interesting to see what TVS has in store for us.

Currently, the largest motorcycle in the TVS lineup is the Apache RR 310, which was co-developed with BMW and shares its platform with the BMW G310 R and G310 GS. It is powered by a 312.2cc single-cylinder, liquid-cooled reverse-tilt engine. This engine is capable of generating a peak power of 34 hp and a maximum torque of 27.3 Nm, and is mated to a 6-speed sequential gearbox.

Speculation has it that TVS may also introduce an adventure motorcycle based on the same engine and platform as the Apache RR 310, but there has been no official word on that. If true, this next TVS Adventure Motorcycle would undercut the BMW G310 GS and KTM Adventure 390, and thus become a value-for-money product.

Premium Silence electric motorcycle brand in Turkey!

Motorcycle Brand

Redefining the perspective of motorcycle enthusiasts on electric motorcycles

successfully representing our country and the main motorcycle brands in the world, operating under the umbrella of DoÄŸan Holding, DoÄŸan Trend Automotive was the only authorized distributor in Turkey in the field of electric mobility. Silence of important representatives of global brands.

Established in 2011 in Barcelona, ​​Spain, one of the largest motorcycle markets in Europe, with the vision that the future will be in electricity, Silence is rapidly spreading across Europe. Silence in Turkey, which will be sold in the new year, with models suitable for both personal and commercial use, only attracts attention with its expansion strategy which focuses on the production of motorcycles electric. Differentiated by unique shops in the main cities of the world and the world of the brand of electric motorcycles that brings premium touches, in selected locations in Turkey and is preparing to meet the owners on the Internet. The trend born with three models will be available in Turkey via the Automotive Silence; While the S01 model stands out for personal urban transport, two different versions of the S02 model will meet their owners in January 2021, with a design suitable for use in the personal transport and distribution sectors.

DoÄŸan Trend Otomotiv, which successfully represents the world’s largest automobile and motorcycle brands in our country, continues to invest rapidly. DoÄŸan Trend Otomotiv, which recently started popularizing its name with new brands focusing on electric cars and motorcycles, during the last period of 2020
European leader of the electric motorcycle brand and reaching an annual production of 80,000 units, 10% market share in Spain was the only authorized distributor of Silence in Turkey.

“In addition to the individual use of the police in harsh conditions such as the gendarmerie designed to be used even in Silence’s business models, we believe there is a high demand in Turkey,†said Dogan Holding Automotive Group Companies, board member and CEO of Kagan Dagtekin, direct sales in the first place He said they intend to move forward with the model, but have received requests for very intense dealers and that they can make special offers with competent points and having a premium wallet.

Supporting its perspective of innovation with sustainable mobility, Silence, the motorcycle manufacturer, offers sustainable products to improve transportation needs in line with the changing structure of society today. The battery, which can be removed and carried like a suitcase, can be recharged at home. In addition, its battery can also be used as a personal power station with suitable equipment. Silence, which will change the view of motorcycle enthusiasts on electric motorcycles, meets all the expectations of an urban motorcycle driver through its robustness, agility and above all, its extraordinary braking capacity, like the brand that offers the first electric models for personal use that can compete with gasoline motorcycles in its product line.

Pioneer of the premium electric motorcycle!

The head office of Silence, which designs, develops and manufactures 2 and 3 wheel electric vehicles in line with the innovative needs of the motorcycle market, is located in Barcelona, ​​Spain. Silence, one of the fastest growing companies with an annual production capacity of 10,000 scooters and 12,000 battery packs and deemed worthy of numerous awards, is known as the only developer of motorcycle batteries in Spain and the second in Europe.

3 different models with Turkey Now!

Dogan Trend Automotive, Silence electric motorcycle product family that offers the S01 and S02 models to the Turkish market. S01 of these models; With its powerful 7kW motor, it accelerates to 100 km / h and offers an efficient solution for urban transport with a range of more than 100 km in economy mode. The S02 model will be offered for sale in two different versions with motor powers of 1.5 kW and 7 kW, suitable for personal use or for use in the distribution sector. While the version of the S02 with a 1.5 kW motor can reach a maximum speed of 45 km / h, it can be used with a class B license and will have a range of 5.6 km with its 125 kWh battery. . Another version of the S02 with a 7 kW motor can reach a maximum speed of 90 km / h and can be used with a class A1 motorcycle license. This version has a range of approximately 5.6 km with its 150 kWh battery.

Bajaj could revive American motorcycle brand Excelsior-Henderson

Motorcycle Brand

Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand.

Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category of products and clothing, ie for motorcycle equipment and clothing.

Excelsior-Henderson began life as two different companies – Excelsior and Henderson – which were acquired and merged by Schwinn in 1912 and 1917, respectively. In 1931, Schwinn closed this merged acquisition. In 1993, Hanlon Manufacturing Company decided to develop a new V-twin cruiser motorcycle for the United States, which would later become the Excelsior-Henderson Super X in 1998, but in 1999 the company filed for bankruptcy.

In 2018, the brand was put up for auction and Bajaj appeared to have acquired at least partial rights to it. With its second commercial filing, we anticipate the company intends to make it a lifestyle brand, like Harley-Davidson and Royal Enfield. In theory, the motorcycle clothing market is larger than the motorcycle market itself.

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Concretely, a brand must either establish itself, first among enthusiasts, then among the general public, to really benefit from sales of motorcycle clothing. That said, motorcycle sales usually push clothing sales to the side, so the company might not have to worry as much. That said, there’s no confirmation yet on the relaunch of Excelsior-Henderson, so we’ll have to wait a bit before Bajaj makes an official announcement.

The motorcycle market has been growing in recent times, not only in India but across the world. High-end motorcycles, in particular, have seen an increase in the number of buyers, and we all know how active Bajaj has been in the two-wheeler business lately. The Indian manufacturer is also engaged in the manufacture of small capacity bikes from KTM and Husqvarna for the Indian and international markets, alongside its own.

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Interestingly, Bajaj is not the only Indian two-wheeler manufacturer intending to breathe new life into international motorcycle brands. Auto company TVS had acquired UK company Norton some time ago, and Classic Legends (backed by Mahindra & Mahindra) will soon introduce new Yezdi bikes (and it already has Jawa under its belt).

CFMoto launches electric motorcycle brand Zeeho

Motorcycle Brand

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Hailing from China, the well-known motorcycle brand CFMoto has launched a new brand focused on electric motorcycles (e-bikes) called Zeeho. As an introduction, a new concept of electric scooter has been launched, named Zeeho Cyber.

Although still a concept at present, the Zeeho Cyber ​​would enter the motorcycle market in 2022. The modern styling of the Zeeho Cyber ​​is attractive and was developed in collaboration with Kiska, the famous design house renowned for its design partnerships. with motorcycle manufacturers like KTM.

Among the visible design details are a pair of Brembo brake calipers fitted to the front and rear wheels, chain drive, LED lighting and smartphone connectivity. Other than that, ABS and traction control are standard equipment on the Zeeho Cyber.

For traction, the Zeeho Cyber ​​uses a 10 kW electric motor powered by a 4 kWh battery pack, producing the equivalent of 14 hp. With a full charge, the Zeeho Cyber ​​gets 130 km of range with a maximum controlled top speed of 120 km / h.

From empty, the battery goes to 80% of its capacity in about 30 minutes, and the Zeeho Cyber ​​is able to accelerate from zero to 50 km / h in 2.9 seconds. In addition to the electric bike concept, CFMoto will also market several electric bikes to complete the range.

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Cagiva will be reborn as an electric motorcycle brand by 2021

Motorcycle Brand

Cagiva started making gasoline motorcycles in 1978. Famous for her achievements in motorsport and of course the sportswoman Mito has many fans all over the world. However, the company has gone through various ownership and restructuring, and the last motorcycle was launched in 2012 under the ownership of MV Agusta.

The electric Cagiva

Sources say MV Agusta is bringing Cagiva back to build electric motorcycles. Therefore, this plan aims to increase its sales target from around 3,000 units to 25,000 units.

Thanks to this plan, Cagiva will be reborn as an “electric urban mobility†brand by 2021. The new Cagiva will manufacture electric motorcycles for city driving. While the plan also includes pushing MV Agusta to enter the electric motorcycle market according to CEO Timur Sardarov.

As quoted by Riders Drivemag, “Cagiva production will resume next year, no later than early 2021, and will be dedicated to electric urban mobility,” Sardarov told Motociclismo.

“But we won’t make scooters, they will be motorcycles. Easy to drive and below 4kW, because at the moment no one who produces above this threshold can generate profits. In 6 or 7 years, it will probably be possible to achieve the benefit with vehicles equivalent to 350cc, â€added Sardarov.

In terms of product design and specification, we can’t wait to see what MV Agusta has to offer. With their recent announcements on their latest product line and their partnership with Chinese automaker Loncin. MV Agusta will undoubtedly embark on its game in the years to come.

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VOGE ER10

Previously, under Loncin’s premium line, VOGE, Loncin unveiled the VOGE ER 10 at EICMA 2019 in Milan. The ER10 is an electric motorbike that can be used on the motorway for use in the city. Could the new Cagiva look like the ER10? We will wait and see what MV Agusta deploys in the years to come!

BMW names Hill Holliday Creative AOR for motorcycle industry

Motorcycle Business

BMW assigned its creative US Motorrad account to Hill Holliday.

The IPG store will compete for the social and digital position of the automotive brand as its creative AOR for the motorcycle industry in America.

The account is said to be worth around $ 1 million in agency fees, according to people with knowledge of the matter.

MC Saatchi was the incumbent.

Roth consulting firm Ryan Hayes led the pitch, which began in August.

Other agencies vying for the company include Colle McVoy, The Via Agency and Pereira O’Dell, who currently runs BMW’s Mini business.

This follows a turbulent start to the year for Hill Holliday, who reportedly cut 2% of its staff in Boston and New York City following the loss of the AOR from Planet Fitness. The business landed in Barkley.

BMW, a motorcycle market leader in most parts of the world except the United States, seeks to overtake the American Harley Davidson icon.

Total sales of motorcycles in the United States fell 3% in 2018, according to McD. Harley Davidson reportedly suffered a unit loss of more than 10 percent last year.

Figures of Statistical suggest that some 472,000 bikes were purchased across America in 2017, up from around one million in 2007.

The most popular motorcycle states in the United States are Florida, Ohio, Pennsylvania, and New York.

Globally, BMW Motorrad sold more motorcycles and maxi scooters in 2018 than ever before, moving a total of 165,566 vehicles.

The large European markets and the United States have largely contributed to its success. France moved 16,615 units, Italy sold 14,110 units, Spain ticked 11,124 units and the United States sold 13,842 units.

Earlier this month, BMW unveiled its Motorrad Heritage Collection 2020 which features new clothing such as leather jackets and boots.

Hill Holliday and Roth spokesperson Ryan Hayes referred the comment to BMW. MC Saatchi and BMW have yet to respond to a request for comment.