The former head of JLR becomes president of the motorcycle brand

Former Jaguar Land Rover CEO Ralf Speth has been named the new chairman of TVS Motor Company.

Effective April 1, Speth takes on the new role alongside Venu Srinivasan who serves as the General Manager.

Ralf Speth started his career at BMW and completed his PhD at the University of Warwick.

Formerly CEO of JLR, Speth will continue to serve on the board as Vice Chairman.

TVS Motor Company bought Norton Motorcycles from administration in April 2020, closing its Castle Donnington base and moving to Solihull.

Creating 100 jobs at its new global headquarters, the facility includes the company’s global design and R&D center, customer showroom and service workshops.

At the National Manufacturing Summit in Coventry, Mayor Andy Street said following the announcement of Speth’s appointment that TVS had “taken over a moribund former British motorcycle brand and they will manufacture electric motor motorcycles A great story about the success of foreign investment.

The new production line aims to produce over 8,000 motorcycles per year, which have been thoroughly examined to ensure the highest quality standards are met.

Norton says it hopes to optimize sustainability and reduce waste to landfills through detailed review of operations. Many durable and fast construction techniques were used on the project, the components of which are reconfigurable at almost 50% as a proportion of the total construction cost.