TVS Motors to launch the Norton Retro-Motorcycle brand in India: challenger Royal Enfield

TVS Motor Company acquired Norton Motorcycles for Rs. 153 crore in an all-cash transaction. It happened last year. TVS acquired certain assets of Norton through one of its overseas subsidiaries. According to ET Auto, TVS could launch Norton Motorcycles in India. However, as of yet, there is no specific timeline on when Norton will enter the Indian market. The report also states that Norton has already registered for four motorcycles which are Norton Fastback, Norton Commando, Norton Manx and Norton Atlas.

Other Indian motorcycle brands are also partnering with bigger brands. For example, Hero MotoCorp will help Harley Davidson grow its services, parts and accessories business. Bajaj Auto has also registered a trademark for the name Excelsior-Henderson. This happened in December 2020. The mark was registered for motorcycle parts and clothing. So far there is no update on this situation.

TVS Motor Company is also helping Tamil Nadu in the fight against the coronavirus. The Indian motorcycle manufacturer has donated 500 oxygen concentrators to the government of Tamil Nadu. They will donate 1,100 additional oxygen concentrators over the next few weeks.


Also Read: Render: TVS Apache RR 310 Based Adventure Bike For India Also Read: Royal Enfield Classic 650: What It Will Look Like

The RR310 is priced at Rs. 2.49 lakhs ex-showroom. It is powered by a 312.2cc liquid-cooled single-cylinder engine jointly developed by BMW. The engine produces 34 hp of maximum power and 27.3 Nm of maximum torque. It is mated to a 6-speed gearbox with a slip clutch.

The motor comes with two pre-installed maps that you can choose from by changing the drive mode. There are Rain, Urban, Sport and Track. In Rain and Urban the power and torque are limited to 28.5 PS and 25 Nm. While in Sport and Track you can use all 34 PS and 27.3 Nm. This is possible because the RR310 is delivered with a wired accelerator.


Riding modes can be changed with switch gears mounted on the left-hand switchgear which actuates the full-color TFT display. It is one of the most functional TFT displays available in the segment. It shows you information about your vehicle’s health, post-trip scans, vehicle condition, shift indicator, tachometer and much more. It can also take and reject calls as it comes with bluetooth. It can also show you step by step navigation so that you don’t have to mount your cell phone on the handlebars. TVS also offers Glide Through Technology PLUS (GTTP) which prevents the motorcycle from stalling and allows you to ride at very low speeds.

On the equipment side, TVS offers inverted front forks and a rear monoshock which has been tuned by KYB. It also works with Michelin Road 5W tires which is a huge improvement over the BS4 model.