Vertu Motors acquires historic family motorcycle business in Yorkshire


Dealerships in Shipley, near Bradford, and Rotherham, will become part of the group’s Vertu Motorcycles brand. Allan Jefferies has been a tradesman and family since 1901. Framer Joseph Jefferies founded the business in the old steam tram shed at Shipley, near the Ross Hotel in 1901. It moved to premises on Saltaire Road in 1917, where, named Allan Jefferies after his son, it was to remain so for over 80 years.

The spokesperson said: “The Jefferies family are well known in the motorcycling world with Allan’s son Tony and brother Nick winning the Isle of Man TT three times. Tony’s son David also won this world famous race and was the course record holder.

“Tony ran the business until 2001 when his daughter Louise took over. Allan Jefferies has represented the BMW brand since 1971 and only started representing it in the 1990s.”

Robert Forrester, Managing Director of Vertu Motors plc, said: “Allan Jefferies has always been about family values ​​and personal service; it is a philosophy that will continue under the aegis of our group.

“Louise has overseen a business that is in great shape and will therefore provide a solid foundation for Vertu Motorcycles to grow and grow further.”

Louise Jefferies said: “For over 50 years, Allan Jefferies has been associated with the sale and service of BMW motorcycles. In those days, we have always stood for trustworthy service and a warm welcome.”

Mark Goode Brand Director Vertu Motorcycles with Rotherham Managing Director Andy Forrest