Motorcycle Brand – Page 15 – Velocette Records

Paris McGowan becomes first black female technician for famous Harley-Davidson motorcycle brand

October 8, 2020 Diana M. Cuyler Motorcycle Brand

Blacks face systemic challenges in the United States. The challenges are more pronounced among Black woman. Faced with all these adversities, a woman showed envy and tenacity.

Paris McGowan of St. Louis has defied all odds to make history as the first black female technician for Harley-Davidson, the world’s largest manufacturer of heavy-duty motorcycles. McGowan, 25, learned to ride motorcycles just two years ago.

” I am small. So when people see me on my bike, they say ‘Oh my god that’s a girl,’ “she said. KSDK. Her journey in a field often associated with masculinity began when she received a job offer at the Gateway Harley-Davidson store in southern St. Louis County.

â€œI came to Harley-Davidson for a job interview because I was always hanging out a bit. I saw the bike I wanted before going for the job interview. I ended up buying the bike, â€McGowan said.

Across America, women who ride motorcycles are on the rise. A national Motorcycle Industry Council (MIC) survey found that among all age groups, women make up 19% of motorcycle owners, down from less than 10% less than a decade ago.

The survey found greater ownership among the younger generations. Among Millennials, 26% of motorcycle owners were women. Among Generation X, 22% were women.

Although McGowan learned to ride motorcycles about two years ago, driving has always been a part of his family. â€œMy uncles all rode on sports bikes, Kawasaki and Ninjas and everything. They have a picture of me somewhere, I’m about 8 years old sitting on a motorcycle, â€she said.

Last month she graduated from Motorcycle Mechanics Institute in Orlando with a specialization in Harley-Davidson. â€œI am the first African American female technician to work on Harley-Davidson,â€ said McGowan. “You hardly see black technicians working on Harley-Davidson, but here we are.”

â€œThere are a lot of black Harley riding women or just black women in general,â€ McGowan said. â€œWe need to be shown more. My mother, who is a strong and proud black woman, rides her own motorbike. I have aunts and cousins â€‹â€‹who all ride together. I mean, we just did a Women’s Unity tour for Labor Day. I believe there were at least 300 or more female runners, and it was amazing.

What motivated McGowan to become a technician? According to her, this was fueled by her desire to fix things and find out how it works. She met people who tried to dissuade her from her ambition.

â€œA lot of people have told me to just be a nurse instead,â€ McGowan said. â€œDon’t listen to anyone who is preventing you from achieving your dream. Don’t do it because they don’t know you. They don’t know where you are from.

â€œWe are in 2020. It is time to move on. We shouldn’t have these barriers anymore. If you can do it, I can do it. Also, maybe even better. I just found a passion for myself and I held onto it. I can only start the snowball, â€she added.

High-end electric motorcycle brand Arc Vector is relaunched

October 7, 2020 Diana M. Cuyler Motorcycle Brand

By Preetam Bora
| Update: 07-Oct-20 10:12 AM IST

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UK Super Exclusive Arc Vector Electric Motorcycle Project Relaunched

Arc Vector, one of the UK’s most advanced electric motorcycle brands, is set to get a new lease of life after its founder bought the company from administration. Last year, Arc Vector unveiled an exclusive hyper nude electric bike built around a carbon fiber monocoque. The company did, however, run into financial difficulties in September 2019 before the project could come to fruition. Arc Vector founder Mark Truman, who also designed the original concept, bought the key assets from the administrator and relaunched the project. In fact, Truman hopes to deliver bikes to customers within a year.

Read also: Electric arc vector motorcycle to be revealed to the public

The Arc Vector is said to produce 133 hp with a top speed of over 200 km / h

The Arc Vector features an innovative front end and is said to produce around 133bhp of power and a whopping 395Nm of torque. The latest battery technology delivers a claimed range of over 550km on a single charge and time. charging time of just 45 minutes. With a claimed weight of 220kg, the Arc Vector also uses dual carbon swingarms up front instead of forks. The maximum speed is claimed to be over 200 km / h.

The Arc Vector electric motorcycle comes with features like a riding jacket with haptic feedback and a helmet with head-up display

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The Arc Vector has several features that are not seen on any electric motorcycle. A haptic jacket worn by the cyclist alerts you to dangers around the bike by small vibrations and pulses inside the garment. A specially designed helmet equipped with a head-up display (HUD) transmits vital bike data and ride information to the rider while on the road. The limited-edition bike is expected to be exclusive and expensive, with the first of the production models due to ship to customers in late 2021.

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Harley-Davidson exits India: American motorcycle brand closes manufacturing plant and sales operations in India as part of new “The Rewire” strategy

September 24, 2020 Diana M. Cuyler Motorcycle Brand

As part of the restructuring process, the company will close its manufacturing plant in Bawal, while significantly reducing its sales office in Gurgaon. Harley-Davidson also announced that its dealer network in India will continue to serve customers for the duration of the contract.

The American motorcycle brand has already started communicating with its customers in the country and will keep them informed of future assistance. However, it is still unclear how the brand will support customers in terms of spare parts, spare parts and future services for vehicles.

The company faced a massive setback in terms of sales in the Indian market. The decline in demand and sales for Harley-Davidson products, along with the COVID-19 pandemic and the lockdown that followed, had a major effect on the brand’s operations.

There were reports in August 2020 that Harley-Davidson had started laying off employees in India, as part of its downsizing of operations in the country. Downsizing its employees was part of the same Rewire strategy.

This Rewire strategy is expected to continue until the end of 2020. This will further lead to a new strategic plan for 2021-2025, called â€œThe Hardwireâ€, which will aim to strengthen the desirability of the brand and products.

This restructuring process also now casts doubt on plans to introduce a new entry-level 338cc offering. With the closure of all manufacturing and sales operations in India, there is no news of Harley-Davidson’s new project. The new 338cc HD was set to take on the Royal Enfield motorcycles in the Indian market.

Thoughts on the closure of Harley-Davidson in India

Harley-Davidson now joins a long list of automakers who have shut down operations in India in the past 4-5 years. The list includes General Motors, UM Motorcycles and Fiat; to name a few. It will be interesting to see how the company now manages services for its current clients in the Indian market.

Even the official Sturgis Rally motorcycle brand thinks the mass rally is too risky

August 8, 2020 Diana M. Cuyler Motorcycle Brand

The mass gathering at the Sturgis Motorcycle Rally amid the pandemic is too crazy even for the company whose name is anything but synonymous with the annual event.

The Harley-Davidson Company has been associated with the rally in the town of Sturgis, South Dakota, since its inception decades ago.

The big, thrilling Harley ‘hog’ is the official motorcycle of the rally.

The main intersection in town is Main Street and Harley-Davidson Way.

The square in the center of Sturgis is the Harley-Davidson Rally Point, and those who gather there stand on a huge Harley-Davidson logo.

Bill Davidson, grandson of company founder William Davidson, attended the square’s official opening in 2015, a ceremony that involved a blowtorch and chain rather than scissors and tape.

As it was the 75th anniversary of the rally, the plaza included 75 bricks from Harley-Davidson’s century-old headquarters in Milwaukee, transported to Sturgis by a fleet of motorcycles.

The rally’s opening ceremonies have taken place in the square every year since, with speeches, celebrity appearances, live music and a daredevil motorcycle jump, all accompanied by the roar of thousands of Harleys.

The company was always very present during the nine days that followed.

“Usually we have trucks, people, products, demos and everything,” a company spokesperson told The Daily Beast on Friday. “This year, we’re not doing that.”

The difference is the pandemic, which makes any mass gathering dangerous, especially if turnout is expected to reach 250,000 people and attendees largely reject proven precautions such as wearing masks and social distancing.

The dangers have given even a company that relies on people’s willingness to risk being stuck without the protection of seat belts or airbags pause.

To participate in the rally as he had done in previous years would have meant being complicit in a recklessness of a different order than riding a motorcycle without a helmet.

If you jump on a pig without a helmet, you only endanger yourself.

But if you walk around without a mask, you put others at risk.

This time, the company sent no personnel, no trucks, no products, organized no demonstrations.

“We made the decision to support him in a different way,” a spokesperson said. “This year, we’re doing it in a way that promotes social distancing.”

Instead, the company offered the “Let’s Ride Challenge”, which invites enthusiasts to embark on various “organized” rides, ranging from short to “epic”.

“More than building machines, Harley-Davidson represents the timeless pursuit of adventure,” Jon Bekefy, the brand’s chief marketing officer, was quoted in a press release as saying. “The Let’s Ride Challenge is Harley-Davidson’s invitation to all riders during this difficult time to rediscover adventure through socially distanced riding to find the freedom of the soul.

The breathless hype apparently seeks to convince Harley fans that you can feel the wind in your hair without risking contracting COVID in your lungs, that freedom doesn’t have to mean putting those around you at risk, that you can be adventurous on the road without joining others in the mass madness.

The grand opening still took place at Harley-Davidson Rally Point with its huge Harley-Davidson logo on Harley-Davidson Way, but no company representative was present, let alone a descendant of the founder. And Sturgis Mayor Mark Carstensen reduced the ceremony to just reading a catch-all proclamation.

“Over the past decade, we have evolved the opening ceremonies,” he noted. “I didn’t think we would evolve into this.”

The mayor was nearly drowned out by the roar of a passing Harley, a sound that seems to be a big part of their appeal. This attraction among hardcore bikers had survived the company’s feud with President Trump in 2018, when it said its tariffs required it to move some production overseas. Its absence from Sturgis this year is unlikely to make Harleys suffer the fate of Japanese motorcycles, which sound like supercharged sewing machines and have been piled up and burned at rallies past.

Carstensen passed the mic to Noala Fritz, a Gold Star mother who accompanies a traveling exhibit called “Remembering Our Fallen,” which takes up part of the space during this gathering. The exhibit features photos of all the Americans who died in our two longest wars.

“The house of the free because of the brave,” Fritz said. “All gave, these men and women gave everything.”

She said a few words about her son, army lieutenant Jacob Fritz, who was kidnapped and murdered with three fellow soldiers in Karbala, Iraq, in 2007. She then spoke about all the dead whose photos are now traveling from one state to another.

“They all took an oath to defend our country against our enemies, foreign and domestic,” she said.

None of the dead could have imagined that we would face an invisible enemy at home who has so far killed more Americans than have died in all of our wars since the Korean conflict began. And if healthcare workers are now the frontline ones, we must all be in this desperate fight against COVID-19. The least we can do is take the simple precautions that have proven effective in decreasing the spread.

“Enjoy the rally,” the mayor said after Fritz returned the microphone.

He stood on this Harley-Davidson logo and behind him was an American flag.

“Be safe,” he added.

Soriano Motori is reborn as a brand of high-performance electric motorcycles

July 1, 2020 Diana M. Cuyler Motorcycle Brand

Since the 1950s, a Soriano motorcycle has not been launched. But that is about to change as the famous Spanish motorcycle brand is restarted by an Italian company as a manufacturer of fully electric motorcycles.

The new electric motorcycles from Soriano Motori

And as part of the relaunch, Soriano Motori shares the specifications of its three new electric motorcycles exclusively with Electrek.

The new electric motorcycles are known as Soriano Giaguaro, which means Jaguar in Italian.

In some ways, they stick to Soriano’s classic design heritage, such as with their aluminum beam fork suspension.

In other respects, they depart sharply from the methods of the past, replacing gasoline engines with liquid-cooled electric motors.

The Giaguaro V1 Gara is the flagship model and has an advanced 75 kW (100 hp) electric motor. and a 0-60 mph time of 3.5 seconds. That would put it on par with the Zero SR / F electric motorcycle, albeit a bit slower than the Harley-Davidson LiveWire’s 3-second 0-60mph time.

The Giaguaro V1S is slightly quieter with a peak 72 kW (96 hp) engine and a 0-60 mph time of 4.4 seconds.

Finally, the Giaguaro V1R brings up the rear with a 60 kW (80 hp) engine and a 0-60 mph time of 4.4 seconds. Still not too shabby!

The bikes certainly look like what you would expect from an Italian sports bike company and should shame Ducati for dragging their feet when it comes to electric motorcycles.

As the founder of Soriano Motori Corporation, Marco A. Soriano, explained in a press release to Electrek:

â€œSoriano Motori Corp’s motorcycles represent the best Italian design, image, branding, architecture and engineering, which for the first time are being applied to electric motorcycles for the next generation of bikers. Soriano Motori motorcycle owners are assured of the look, feel and lifestyle of what they love about motorcycles, fused with the exhilaration of a strong brand proud of made in Italy. We balance elegance and innovation to deliver something transcendent for motorcycle culture.

The bike’s beam forks aren’t the only design aspect reminiscent of early Soriano motorcycles.

They also feature another retro design that you won’t find on most electric motorcycles today: manual transmissions. All three bikes include three-speed manual gearboxes that could squeeze even more performance from their engines, but are more likely designed to add to the sporty riding experience.

There are a few other electric motorcycle designs we’ve seen in recent years that sport manual gearboxes, such as those from KYMCO and Horwin, but very few have actually hit the road.

While the Soriano Giaguaros can be sporty, that doesn’t necessarily translate to long-distance driving. Bikes offer options for 15kWh or 20kWh batteries, but the ranges are listed as 120-160km (75-100 miles). Surely enough for the track, but it remains to be seen how far the Italian riders can venture into the Italian countryside.

To be fair, at an efficiency of 200 Wh / mi, these range estimates are probably given at highway speeds. For comparison, a Zero SR / F has a range of 132 km (88 miles) at 112 km / h (70 mph) with a 14.4 kWh battery. This translates into an efficiency barely greater than that of the Soriano Giaguaro, and this is another indicator that the Italians give us ratings of autonomy on the motorway.

And speaking of Italian design, you didn’t expect these bikes to be cheap, did you? Soriano Motori only produced a first limited series of 100 motorcycles for its first production series. This pushes the prices quite high, ranging from the â€œentry-levelâ€ Giaguaro V1R which starts at â‚¬ 25,000 to the flagship Giaguaro V1 Gara which starts at â‚¬ 30,000.

What do you think of Soriano’s rebirth as an electric motorcycle company? Let us know your thoughts in the comments section below!

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TVS acquires Norton, Britain’s most iconic sportbike brand

April 18, 2020 Diana M. Cuyler Motorcycle Brand

TVS Motor Company on Friday announced the acquisition of the UK’s most iconic sports motorcycle, the ‘Norton’, in an all-cash deal, for Â£ 16million, by acquiring certain assets of Norton Motorcycles (UK) (under administration), via one of TVS Motor’s Overseas Weapons. It would be one of the most exciting acquisitions by a reputable motorcycle maker, and reflects the growing importance of TVS and India in the global two-wheeler market, the company said.

Founded by James Lansdowne Norton in Birmingham (1898), Norton Motorcycles is one of the most popular British motorcycle brands of all time.

Since the 20th century, Norton has been renowned for its classic models and eclectic lineup of luxury motorcycles, ranging from the authentic retro classic reboots of the famous Commando to their contemporary 200hp, 1200cc V4 superbikes.

READ ALSO: Indian IT Companies to Postpone Annual Salary Rise Plans, But Say “No Layoffs”

Sudarshan Venu, Deputy General Manager of TVS Motor, said, â€œThis is an important moment for us at TVS Motor Company. Norton is an iconic British brand.

Norton had a management problem, which TVS – with its global supply chain capabilities and financial backing – helped overcome. Although there are short-term concerns due to Covid-19, TVS Motor has stepped up its cost-cutting measures and reduced capital spending. Given the nature of Norton, which is not a capital-intensive company, there does not appear to be any immediate concern. Manufacturing will continue at the existing facility and many customer orders will be fulfilled cost-effectively.

In the immediate term, the focus would be on developed markets, in which Norton already has a presence, before expanding into major developing markets. The company has a close relationship with BMW, which will continue. Venu said, â€œTVS Motor will work closely with customers and employees to build the success and preeminence of the Norton Motorcycles brand. “

ALSO READ: Coronavirus growth rate slashes 40% after lockdown, giving hope to India

â€œIt’s a brand that gives us a huge opportunity to grow and create value. Funding was done on an internal accrual basis. This is an asset purchase, since this company has had a bit of a rough time in recent years, we have not taken any liabilities or responsibilities in the past, â€he added.

The company is committed to absorbing all 55 to 60 employees.

â€œWe are also seeing synergies within the supply chain and distribution, and we look forward to the products under development. We have the intellectual property and the trademark rights, â€Venu said.

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TVS in talks to buy British motorcycle brand Norton

April 8, 2020 Diana M. Cuyler Motorcycle Brand

Local two- and three-wheeler maker TVS Motor Co. Ltd is in talks with well-known British motorcycle maker Norton Motorcycles (UK) Ltd to own the brand, along with its assets and liabilities, two people familiar with the development said at condition of anonymity.

Norton Motorcycles, 122, ran out of money in January and did not pay taxes. Norton’s last owner, Stuart Garner, with business interests in real estate and hospitality, acquired the legacy brand in 2008.

â€œNorton is currently in the liquidation phase and the UK administration plans to sell the brand, its assets and its product portfolio to raise funds. The company must pay its sellers, employees and creditors, and also pay taxes. So there are a lot of liabilities on Norton right now, â€said one of the two people named above.

Consultants handling the Norton case are in talks with several potential buyers, including TVS Motor, he said.

â€œMaybe now is a good time to negotiate hard,â€ the person said.

Norton liquidation consultancy BDO Global posted a notice on the company’s Twitter account on January 30.

â€œAdministrators take all measures to ensure that customers, staff and suppliers are taken care of and wish to minimize the distress of everyone involved,â€ said BDO Global.

In response to mint“Said TVS Motor:” TVS Group does not comment on any speculation in the market. “

An emailed query to Garner went unanswered until press time.

TVS Motor’s interest in Norton’s assets indicates that it aims to expand its portfolio of mid-size motorcycles in India and other developing markets, the second person quoted earlier said.

Mid-size motorcycles, powered by 250cc-800cc engines, generally offer lighter handling and better fuel efficiency than liter class models.

The midsize motorcycle segment in India is dominated by Royal Enfield, with 350-650cc models on sale. Royal Enfield’s market share in this category was 96% in fiscal 2019, according to industry data.

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The subjects

How does iconic motorcycle brand Royal Enfield conceptualize its fashion portfolio?

February 13, 2020 Diana M. Cuyler Motorcycle Brand

Royal Enfield, an iconic motorcycle brand. After making classics for avid bikers, Royal Enfield, India’s most beloved motorcycle brand, has taken it a step further by offering a wide range of clothing and accessories specially designed for riding that can also be worn on the go. leisure. The range of clothing is meticulously designed for people who consider driving a pleasure more than just a hobby. In an exclusive conversation with Puneet Sood Head, Apparel Business, Royal Enfield, he shares more badges from this case.

What is your assessment of the horse riding equipment market in India? In your opinion, what are the growth factors of this segment??

As today’s cyclist is more aware of the need for safety and still keen to express himself through the clothing he wears, our offerings focused on safety, comfort and style have seen great traction. While there are options of driving equipment on the market, in my opinion, the Indian market is still underserved in terms of credible offerings for value for money. Additionally, a lot of horse riding equipment available in India is not customized for Indian terrain or weather. We intend to bring a relevant offer for motorcycle enthusiasts, with an emphasis on safety, comfort and style, which in turn should propel the growth of the category. According to Techsci Research, the horse riding equipment market is expected to grow at a CAGR of over 12% to exceed $ 43.6 million by 2023 and thus offers immense opportunity for growth.

How would you sum up Royal Enfield’s journey in India so far? What kind of growth has the brand seen in the apparel segment?

The trip was absolutely thrilling! Our motorcycles have been a symbol of freedom, adventure and exploration. For us, motorcycles are not just about motorcycles, but the motorcyclist’s way of life. Our ambition as a company is to be the path of the biker in his quest for exploration and to help him express his love for the motorcycling lifestyle. We aim to further strengthen the pure motorcycle brand message, increase accessibility for consumers and help them explore and express themselves better. We have come a long way in propagating and engaging with our riders on our pure motorcycle philosophy and will continue to build relevance around the motorcycle lifestyle. In terms of revenue, we have exceeded our expectations and continue to grow much faster than the industry growth rate.

What is the price and the TG of the clothes for Royal Enfield. How many categories do you have in this segment? In the future, what are the plans for the expansion of the category?

Providing a relevant and accessible range of motorcycle clothing and riding gear with an emphasis on safety, comfort and style is one of Royal Enfield Apparel’s priorities. The idea behind the development of the portfolio is to offer a relevant range for our cyclists whatever the terrain, weather conditions and destination. We are fortunate to have the love of a great riding community who are constantly engaging with us and giving us feedback, helping us to strengthen the relevance of the range we offer. Our offer consists of lifestyle clothing and protective equipment. In the recent past, we launched the Street Windcity Riding Jacket with CE approved armor which we believe is one of the most competitive offerings on the market to date (priced at Rs 4,500). This is a fully mesh jacket specially designed for Indian weather. Royal Enfield’s most technical and versatile jacket, Khardungla (priced at Rs. 14,000) is an all-weather jacket with three-layer construction and is intended for long-distance riding. We have also built the suitability of the motorcycle in the lifestyle range that we offer. Our lifestyle riding shoes are equipped with ankle and toe protection. Likewise, our lifestyle jackets are designed to accommodate armor in case the rider chooses. The reflective element has remained a priority throughout the entire lifestyle range we offer, which helps to improve the rider’s visibility on the road and thus helps them stay safer.

What type of distribution is planned for the clothing segment? In the future, what are the plans to increase distribution?

To ensure that our range of riding clothing and equipment is easily accessible to all bikers and motorcycle enthusiasts, we have taken a multi-channel approach and are available online as well as in retail stores across the country. Our largest physical footprint is the availability of our range at all Royal Enfield dealers. To add to this, we are also available in some locations with our business partners – Central. Our consumer can choose to buy our range online through our own online channel – store.royalenfield.com or our partners like Amazon, Flipkart and Myntra.

Who do you see as your competitor in the same space?

We started the business with the intention of improving the motorcycle experience for our riders and further promoting our pure motorcycle philosophy. We have developed a niche for ourselves and are happy with the current situation. I am sure we are moving in the right direction.

Finally, thank you for highlighting your growth plans?

We have exceeded the targets we set for ourselves and the outlook for the company remains extremely positive for the future. However, we would like to measure ourselves not only in terms of the revenue we are able to generate, but also the relevance we are able to create for motorcycle enthusiasts. Our constant effort is to offer a complete and accessible range of clothing and riding equipment for cyclists with an emphasis on safety, comfort and style. This allows us to act as a catalyst in a motorcyclist’s pursuit for the motorcycle lifestyle.

Cagiva will be reborn as an electric motorcycle brand by 2021

February 3, 2020 Diana M. Cuyler Motorcycle Brand

Cagiva started making gasoline motorcycles in 1978. Famous for her achievements in motorsport and of course the sportswoman Mito has many fans all over the world. However, the company has gone through various ownership and restructuring, and the last motorcycle was launched in 2012 under the ownership of MV Agusta.

The electric Cagiva

Sources say MV Agusta is bringing Cagiva back to build electric motorcycles. Therefore, this plan aims to increase its sales target from around 3,000 units to 25,000 units.

Thanks to this plan, Cagiva will be reborn as an â€œelectric urban mobilityâ€ brand by 2021. The new Cagiva will manufacture electric motorcycles for city driving. While the plan also includes pushing MV Agusta to enter the electric motorcycle market according to CEO Timur Sardarov.

As quoted by Riders Drivemag, “Cagiva production will resume next year, no later than early 2021, and will be dedicated to electric urban mobility,” Sardarov told Motociclismo.

â€œBut we won’t make scooters, they will be motorcycles. Easy to drive and below 4kW, because at the moment no one who produces above this threshold can generate profits. In 6 or 7 years, it will probably be possible to achieve the benefit with vehicles equivalent to 350cc, â€added Sardarov.

In terms of product design and specification, we can’t wait to see what MV Agusta has to offer. With their recent announcements on their latest product line and their partnership with Chinese automaker Loncin. MV Agusta will undoubtedly embark on its game in the years to come.

VOGE ER10

Previously, under Loncin’s premium line, VOGE, Loncin unveiled the VOGE ER 10 at EICMA 2019 in Milan. The ER10 is an electric motorbike that can be used on the motorway for use in the city. Could the new Cagiva look like the ER10? We will wait and see what MV Agusta deploys in the years to come!

Cagiva is reborn as an electric motorcycle brand with affordable small bikes

February 2, 2020 Diana M. Cuyler Motorcycle Brand

The famous Italian motorcycle brand Cagiva looks set to make a comeback with a new range of motorcycles. Except unlike its classic gasoline models, Cagiva is reborn as an electric motorcycle company.

Founded in 1978, Cagiva originally focused on gasoline off-road motorcycles.

The brand has expanded its offering over time and the company has undergone various restructurings and changes in ownership.

The last Cagiva motorcycles rolled off the chain in 2012 when the company was owned by parent company MV Agusta.

MV Agusta had gone through his own series of financial hurdles, but now appears to be back on solid footing. With sales taking off, MV Agusta is now looking towards an electric future. And he plans to revamp the Cagiva brand to make it happen.

As MV Agusta first announced its aspirations to breathe new (and electric) life into Cagiva in 2018 with an accelerated schedule, the company has updated its plans and says the time is right. Over the next 12 months, Cagiva plans to launch its first electric motorcycle.

But don’t expect to see a fat electric sports bike like MV Agusta’s Italian cousin Energica. Instead, Cagiva is focusing on smaller electric motorcycles in the 4 kW (5.3 hp) range. I have long been a supporter of those electric motorcycles which bridge the gap between e-bikes and e-sports bikes.

Cagiva is expected to produce light electric motorcycles, perhaps similar to this Sur Ron Light Bee

So far, no one has seen an electric Cagiva model and there are no images or renderings yet to show what Cagiva is working on. But according to Canadian Automotive Guide, Cagiva’s parent company MV Agusta is teaming up with Chinese motorcycle company Loncin to build a new 350cc gasoline motorcycle.

While that might not mean much to electric motorcycle fans like us, consider this: Loncin recently showcased an impressive electric motorcycle produced under its premium subsidiary VOGE. The ER 10 electric motorcycle, with which we got closer at EICMA 2019 in Milan, perfectly matches what Cagiva is looking for: a light and low-power electric motorcycle in the equivalent range of 150 to 250 cm3.

At a top speed of 100 km / h (62 mph), the VOGE ER 10 sits somewhere between highway-compatible electric motorcycles like the entire Zero lineup and smaller electric motorcycles designed just for city commuting.

The VOGE ER 10’s liquid-cooled, 6 kW (8 hp) mid-drive, swingarm mounted motor of the VOGE ER 10 actually peaks at a higher power output and should be sufficient for sporty acceleration, especially on a bike that doesn’t. weighs only 115 kg (250 lbs).

The VOGE ER 10 electric motorcycle, from a Loncin subsidiary

And as if this story didn’t have enough layers already, we can take this a step further. The VOGE ER 10 is actually based on the Sur Ron White Ghost, an electric motorcycle design created by Sur Ron in 2018, but never released to the market. As the story unfolds, Loncin bought the rights to the White Ghost and used it to produce his first electric motorcycle under the VOGE brand.

All this to say that an electric motorcycle designed by a Chinese startup that could be produced by a premium Chinese subsidiary of a larger Chinese motorcycle company could serve as the basis for the first electric motorcycle produced by an Italian motorcycle brand revamped under the leadership of a larger Italian motorcycle maker who hopes to compete with a next wave of smaller Asian electric motorcycles. * Stop for the air *

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