royal enfield – Velocette Records

Royal Enfield Becomes New Zealand’s Best Midsize Motorcycle Brand

July 16, 2021 Diana M. Cuyler Motorcycle Brand

Royal Enfield has taken the world market by storm. It all started in 2018, when the once-obscure Indian motorcycle maker launched one of the best retro-styled bike duos on the market. I’m talking about the Interceptor 650 and the Continental GT 650, Royal Enfield’s claim to world fame. Both the Interceptor 650 and the Continental GT 650 have attracted large audiences around the world.

That said, Royal Enfield recently took a pretty impressive step forward in the Land Down Under. In New Zealand, Royal Enfield took the crown as the best-selling motorcycle brand in terms of sales in the mid-size motorcycle segment. Comprised of motorcycles with a displacement of 250cc to 1000cc, Royal Enfield has overthrown industry giants in the New Zealand market and continues to stand out with an impressive fleet of classically styled machines. In its official press release, Royal Enfield says it has seen a remarkable affinity with the brand through its charming retro-styled bikes that cater to all types of riders.

Vimal Sumbly, Asia Pacific Sales Manager (APAC) at Royal Enfield, expressed his enthusiasm for this achievement: â€œWe are absolutely delighted to have become the first midsize motorcycle brand in New Zealand. Royal Enfield has focused on growing and leading the middleweight segment market across the globe and becoming a truly global motorcycle brand. We have constantly grown our network, reach, products, apparel, GMA line and offerings to appeal to customers. In fact, since entering Australia and New Zealand we have received great feedback and love from motorcycle enthusiasts.

Likewise, Joseph Elasmar, CEO of Urban Moto Imports, responsible for sales and distribution of Royal Enfield in Australia and New Zealand, said: â€œWe are really proud of our association with Royal Enfield in Australia and Australia. New Zealand, while being able to share the same brand values. We have a bright future ahead of us, especially in the mid-size motorcycle segment. Royal Enfield’s unique form of motorcycling centers on the idea of â€‹â€‹an absolute connection between the rider, the machine and the terrain it traverses. This is what we call ‘Pure Motorcycling’.

Royal Enfield continues to prove itself as a force to be reckoned with in the global motorcycle industry. Having recently launched the Meteor 350, a small displacement cruiser suitable for beginners, the brand is attracting even more riders for the first time in the motorcycle lifestyle. On top of that, Royal Enfield has some very exciting motorcycles in the works, so be sure to keep your eyes peeled for the company’s upcoming launches.

TVS Motors to launch the Norton Retro-Motorcycle brand in India: challenger Royal Enfield

May 12, 2021 Diana M. Cuyler Motorcycle Brand

TVS Motor Company acquired Norton Motorcycles for Rs. 153 crore in an all-cash transaction. It happened last year. TVS acquired certain assets of Norton through one of its overseas subsidiaries. According to ET Auto, TVS could launch Norton Motorcycles in India. However, as of yet, there is no specific timeline on when Norton will enter the Indian market. The report also states that Norton has already registered for four motorcycles which are Norton Fastback, Norton Commando, Norton Manx and Norton Atlas.

Other Indian motorcycle brands are also partnering with bigger brands. For example, Hero MotoCorp will help Harley Davidson grow its services, parts and accessories business. Bajaj Auto has also registered a trademark for the name Excelsior-Henderson. This happened in December 2020. The mark was registered for motorcycle parts and clothing. So far there is no update on this situation.

TVS Motor Company is also helping Tamil Nadu in the fight against the coronavirus. The Indian motorcycle manufacturer has donated 500 oxygen concentrators to the government of Tamil Nadu. They will donate 1,100 additional oxygen concentrators over the next few weeks.

Also Read: Render: TVS Apache RR 310 Based Adventure Bike For India Also Read: Royal Enfield Classic 650: What It Will Look Like

The RR310 is priced at Rs. 2.49 lakhs ex-showroom. It is powered by a 312.2cc liquid-cooled single-cylinder engine jointly developed by BMW. The engine produces 34 hp of maximum power and 27.3 Nm of maximum torque. It is mated to a 6-speed gearbox with a slip clutch.

The motor comes with two pre-installed maps that you can choose from by changing the drive mode. There are Rain, Urban, Sport and Track. In Rain and Urban the power and torque are limited to 28.5 PS and 25 Nm. While in Sport and Track you can use all 34 PS and 27.3 Nm. This is possible because the RR310 is delivered with a wired accelerator.

Riding modes can be changed with switch gears mounted on the left-hand switchgear which actuates the full-color TFT display. It is one of the most functional TFT displays available in the segment. It shows you information about your vehicle’s health, post-trip scans, vehicle condition, shift indicator, tachometer and much more. It can also take and reject calls as it comes with bluetooth. It can also show you step by step navigation so that you don’t have to mount your cell phone on the handlebars. TVS also offers Glide Through Technology PLUS (GTTP) which prevents the motorcycle from stalling and allows you to ride at very low speeds.

On the equipment side, TVS offers inverted front forks and a rear monoshock which has been tuned by KYB. It also works with Michelin Road 5W tires which is a huge improvement over the BS4 model.

Source

British motorcycle brand Norton, owned by TVS, to launch in India – Report

May 12, 2021 Diana M. Cuyler Motorcycle Brand

Norton holds the trademark of four motorcycle names in India, and the brand is expected to debut here in the near future.

In April last year, TVS Motor Company acquired British motorcycle manufacturer Norton. Now, according to a recent media report, TVS may be planning to launch the British brand in India. There is no specific timeline as to when Norton will debut in our market, but it should happen in the near future.

Norton currently holds the brand of four names in India: Norton Commando, Norton Altas, Norton Manx and Norton Fastback. The manufacturer specializes in mid- to large-capacity retro-themed motorcycles, ranging from 600cc to 1200cc. This makes it a natural competitor to Royal Enfield, which is currently planning to expand its range into the 350cc to 650cc range in the Indian market.

TVS is not the only Indian two-wheeler manufacturer with plans to capture the premium motorcycle market in India. Hero MotoCorp has partnered with Harley-Davidson and will manage all of its operations in India. Even Bajaj seems to have plans in that direction, and he had even registered a trademark for Excelsior-Henderson, a former US-based motorcycle brand, last year in India.

With Norton, TVS may be able to enter the high-end motorcycle market in India. However, Royal Enfield currently dominates this space, and TVS would have to work extremely hard to be able to break RE’s grip on the segment. It would be interesting to see what TVS has in store for us.

Currently, the largest motorcycle in the TVS lineup is the Apache RR 310, which was co-developed with BMW and shares its platform with the BMW G310 R and G310 GS. It is powered by a 312.2cc single-cylinder, liquid-cooled reverse-tilt engine. This engine is capable of generating a peak power of 34 hp and a maximum torque of 27.3 Nm, and is mated to a 6-speed sequential gearbox.

Speculation has it that TVS may also introduce an adventure motorcycle based on the same engine and platform as the Apache RR 310, but there has been no official word on that. If true, this next TVS Adventure Motorcycle would undercut the BMW G310 GS and KTM Adventure 390, and thus become a value-for-money product.

Soft Robotics Market Size, Share, Trends, Growth, Price, Analysis, Access, Outlook, Report, Forecast 2022-2027

April 28, 2021 Diana M. Cuyler Motorcycle Brand

The global soft robotics market will be driven by the increase in medical and surgical applications during the forecast period 2022-2027.

30 NORTH GOULD STREET, WYOMING, USA, September 19, 2022 /EINPresswire.com/ — Expert Market Research’s new report titled “Global Soft robotics market size Share, Price, Trends, Report and Forecast 2021-2026′, gives an in-depth analysis of the global soft robotics market. It assesses the market based on its segments such as application and major regional markets of North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Get a Free Sample Report with Table of [email protected] https://www.expertmarketresearch.com/reports/soft-robotics-market/requestsample

Soft Robotics Market Share, Size, Industry Report, Key Player, Major Segments and Forecast

Key highlights of the report include:

Market Overview (2017-2027)

• Historical market size (2020): 1,051.1 million USD• Forecast CAGR (2022-2027): 34.9%

• Forecasted market size (2027): 6,334.1 million USD

The soft robotics market has witnessed substantial growth due to multiple factors. These include the growing new possibilities offered by these robots compared to inflexible robotic technology, as well as the need to build human-friendly machines. Soft robots, unlike conventional and rigid metal robots, are adaptable in nature, presenting attractive future growth opportunities for the market. They can perform biological functions similar to human muscles since they are made of flexible and soft materials, including nanomaterials. This characteristic of soft robots is expected to facilitate their use in a variety of applications, such as medicine, industry, and locomotives, thereby augmenting the market growth.

Advances in soft robotics technology are expected to result in robots capable of lifting large objects, repairing themselves, and climbing to great heights. These features, when combined with human flexibility, are expected to propel the market expansion even further, due to their growing application in construction and related activities.

Malleable materials give soft robots their flexibility, allowing robots to bend and turn with high curvatures, allowing them to maneuver in tight places. This makes them useful in disaster scenarios such as earthquakes or fires, thereby aiding the growth of the soft robotics market by propelling its acceptance during emergency situations. The increased application of soft robots in sensitive environmental settings such as coral reefs or snowy lands is expected to fuel the expansion of the soft robotics market.

Soft robotics industry definition and major segments

Soft robots are made of flexible materials such as polymers, gels, and fluids, and are a sub-discipline of robotics. They have a high degree of elasticity, which allows them to adapt to their environment and change shape if necessary. Soft robots are sophisticated models that, in addition to their mechanical tasks, reflect the life of humans, animals and plants. They are a type of biomimicry.

Read the full report with table of [email protected] https://www.expertmarketresearch.com/reports/soft-robotics-market

On the basis of application, the industry is divided into:

• Human-machine interface and interaction• Locomotion and exploration• Handling• Medical and surgical applications

• Rehabilitation and portable robots

Regional markets for soft robotics include:

• North America• Europe• Asia Pacific• Latin America

• Middle East and Africa

Soft robotics market trends

In the coming years, the market is expected to rise owing to the growing demand for soft robots in medical and surgical applications. The need for gadgets that minimize human involvement has increased significantly following the COVID-19 pandemic, and this is expected to further catalyze the growth of the soft robotics industry. The market is expected to grow owing to the growing need for minimally invasive procedures (MIS). Research efforts in the health sector could lead to new manufacturing techniques. This can enable the development of disposable, patient-specific, inexpensive, and rapidly created MIS devices, which translates into lucrative growth opportunities for the soft robotics industry.

The ability of soft robots to interact with humans, which relies on their ability to handle unstructured environments and adhere to human flesh, is expected to boost the market. The increased use of magnetically navigated and vacuum single-site endoscopic soft robots has also been made possible by advances in technology. In the coming years, this is expected to drive the market growth even more.

Market growth is expected to be facilitated by the easy availability of soft and compliant materials for soft robots that are both cost effective and easy to handle. The added benefit of being less expensive than traditional robots is expected to boost their adoption, thereby contributing to market growth. As a result, soft robots are expected to be widely offered in a variety of medical departments in the coming years.

As traditional bulky contraptions are gradually being replaced by flexible bracing devices, advances in biotechnology have led to the introduction of these robots into dental applications. Due to their compact structure and cost-effectiveness, soft robots are gaining popularity in dentistry, providing the market with more potential growth prospects.

Main market players

The main market players are

• Ekso Bionics Holdings Inc.• ReWalk Robotics Ltd.• Soft Robotics Inc.• Righthand Robotics, Inc.• BioServo Technologies AB• Pneubotics Inc.

• Others

The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Why Royal Enfield is no ordinary motorcycle brand, but the makings of an urban legend

February 21, 2021 Diana M. Cuyler Motorcycle Brand

The gold border on the cover of the new book by former business journalist-turned-author Amrit Raj, Indian icon: a cult called Royal Enfield, may seem to indicate that this is another part of a series of corporate golden hagiographies. But, less than halfway, it is perfectly obvious that this is not the case. Raj has been careful to include the smallest details of the struggles and obstacles as well as the efforts of a great multitude of people who have created and supported the Royal Enfield brand.

The book also combs through the occasional missteps that have prompted the brand to thoroughly rethink and then restructure its operating methods, often to the detriment of its loyal clientele. Missteps that created a lot of internal friction, but ultimately fermented the kind of change that built the company’s fortunes and paved its path for the far too crucial decade to come. In a detailed Zoom chat, Raj describes what it’s like to understand RE’s appeal and what made him take a closer look at its non-linear learning curve.

When and why did you decide to chronicle the history of Royal Enfield?
I am not a biker, but I am a keen observer of brands due to the training I had as an economic journalist. And, for some reason, Royal Enfield has always fascinated me. The idea [about writing a book] brewed for some time, but the process started two years ago. If you buy a Maruti Suzuki car, it provides you with excellent service; if you buy a Hero bike, it gives you excellent mileage. But there is nothing tangible that Royal Enfield offers its customers. The mileage is not that great, neither is the service. So what is it about this brand that appeals to people so much? I realized that more than the product, it’s the story it represents. It gives you something that other products don’t have. And you can’t quantify it.

The outlines of the Royal Enfield success story have been frequently discussed and documented. How did you make sure your account was different from these?
Royal Enfield was sold to the Lal family for a sum of Rs 3 crore, and the current valuation of the company is Rs 10,000 crore. Many people have claimed that the business was in the right place at the right time. But if you look at this number, it cannot be by pure chance. They took it from a doodhwala brand to a thousand-year-old brand. You don’t see this transition normally. And I realized it’s not just Siddhartha Lal’s story. Many people have played a role in building this brand. And this book is their story.

Do you think it was the lack of a similar product, or do you think there was something particularly appealing about the Bullet itself that made the success of the RE?
There has always been an aura around the brand, and I think that’s what prompted the Lal family to take over the business in the 90s. Everyone remembers the Bullet. Either their uncle rode it or their father did. Or they borrowed their neighbor’s bike and took him for a ride. When I was a kid, if a Bullet passed by my house, I would go out to see what it was. And even when the bike took off, the thud remained. This curiosity is part of the years of growth of many people of several generations. And that has remained an important part of the brand’s history, even though the brand almost went bankrupt in the 1980s. There was almost nothing, the plants were dead, the machines were dead. But the Bullet was a superstar.

â€œEveryone has a memory of the Bullet. Either their uncle did it or their father did it. Either they borrowed their neighbor’s bike and took him for a ride. come out to see what it was. And even when the bike took off, the thud remained. ”

You have written extensively on the role of former Royal Enfield chairman, the late Rudratej “Rudy” Singh. Would you say there was a chief architect primarily responsible for the brand’s latest transformation? Or has it always been a joint effort?
Over the past 30 years, the brand has had incredible leaders. And they all played their part for a certain length of time. People like Badri Agarwal, Venki Padmanabhan and Rudy – each had their part to play. Siddhartha has always been at the center of the brand, but if you overlook the role of one of these men, I don’t think the Royal Enfield story can be over. Rudy’s entry came at a time when Siddhartha wanted to go global. The company was making a lot of money and Siddhartha believed it was time to bring the brand’s roots back to the UK, where he built this tech center. When you sell 5,000,000 motorcycles a year, you can’t have technical problems. Rudy was brought in with the specific mandate that the culture of the company had to change, the way the company operated in the past would not define how it would operate in the years to come. Rudy came in and brought his marketing brains to Unilever and a lot has changed during his tenure. Sales increased from approximately 3,000,000 units to 8,000,000 units. Profitability increased to 22 percent, which was the highest in the industry.

You also mentioned the friction Rudy endured with the old guard. Something that had been speculated but not widely reported.
It happens in many companies, when a new leader comes in and wants to make some change, you still have some resistance from the old guard. For all the good work Rudy did during his tenure, I think people management could have been a lot better.

What do you think the old guard was doing differently that plagued the company with mechanical issues, which at one point became synonymous with the brand?
They hadn’t realized that what they were doing was not in line with what a typical customer would want. This is where Rudy wanted to make some changes. For example, the Himalayan fiasco that happened, when you’re nine months away from meeting a regulatory standard, you can’t use a previous generation emissions standard. If it’s a new product, it should have new technology. From Siddhartha’s perspective, the idea was not to run after numbers. But with Rudy’s approach, the demand for bikes has grown organically.

Austria’s KSR teases all-new motorcycle brand

February 4, 2021 Diana M. Cuyler Motorcycle Brand

Thanks to the ongoing global pandemic, we have seen an abundance of virtual presentations and teaser videos over the past six months. While the New Year typically marks the end of the new model unveiling season, many brands like Kawasaki and Harley-Davidson have saved the best for last.

Another company that keeps its cards handy is Austrian group KSR, and if its latest teaser video is any clue, the conglomerate could expand to include another brand of motorcycles.

With brands like Brixton Motorcycles, Malaguti, Lambretta and KSR Moto already under its umbrella, KSR Group is the leading importer of two-wheelers in Europe. The company is also the main distributor in Continental Europe of Royal Enfield, Benelli, Niu & Malaguti. Despite this large and diverse portfolio, KSR secured brands for March and Motron last summer. Coincidentally, both nicknames begin with the letter “M,” the initial that KSR’s latest teaser begs audiences to follow.

The video begins with protagonist Max Deep going through the work-from-home scenario we’re all too familiar with at this point. Of course, the endless boredom leads to a daydream where our hero meets “a swarm of yellow lights” and a female voice beckoning him to “follow the M”. What takes place is a montage of Max Deep chasing the dragon through a series of poorly timed naps where he eventually meets a motorcyclist dressed in a racing suit and a mysterious motorcycle key.

The cliffhanger of the video leads fans to the full virtual presentation of KSR slated for February 16, 2021. While the production, writing, and acting are far from Oscar-worthy, the narrative approach is one. good break for those who suffer from teaser fatigue. Yes, KSR pushes us to ‘follow the M’, but at least they don’t follow everyone.

Bajaj could revive American motorcycle brand Excelsior-Henderson

December 26, 2020 Diana M. Cuyler Motorcycle Brand

Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand.

Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4^e December 2020, and another in Europe on the 15th^e December 2020. The latter is, interestingly, filed by Bajaj in the category of products and clothing, ie for motorcycle equipment and clothing.

Excelsior-Henderson began life as two different companies – Excelsior and Henderson – which were acquired and merged by Schwinn in 1912 and 1917, respectively. In 1931, Schwinn closed this merged acquisition. In 1993, Hanlon Manufacturing Company decided to develop a new V-twin cruiser motorcycle for the United States, which would later become the Excelsior-Henderson Super X in 1998, but in 1999 the company filed for bankruptcy.

In 2018, the brand was put up for auction and Bajaj appeared to have acquired at least partial rights to it. With its second commercial filing, we anticipate the company intends to make it a lifestyle brand, like Harley-Davidson and Royal Enfield. In theory, the motorcycle clothing market is larger than the motorcycle market itself.

Concretely, a brand must either establish itself, first among enthusiasts, then among the general public, to really benefit from sales of motorcycle clothing. That said, motorcycle sales usually push clothing sales to the side, so the company might not have to worry as much. That said, there’s no confirmation yet on the relaunch of Excelsior-Henderson, so we’ll have to wait a bit before Bajaj makes an official announcement.

The motorcycle market has been growing in recent times, not only in India but across the world. High-end motorcycles, in particular, have seen an increase in the number of buyers, and we all know how active Bajaj has been in the two-wheeler business lately. The Indian manufacturer is also engaged in the manufacture of small capacity bikes from KTM and Husqvarna for the Indian and international markets, alongside its own.

Interestingly, Bajaj is not the only Indian two-wheeler manufacturer intending to breathe new life into international motorcycle brands. Auto company TVS had acquired UK company Norton some time ago, and Classic Legends (backed by Mahindra & Mahindra) will soon introduce new Yezdi bikes (and it already has Jawa under its belt).

Harley-Davidson is Google’s most searched motorcycle brand in 83 countries

November 12, 2020 Diana M. Cuyler Motorcycle Brand

Born in 1903 in Milwaukee, Wisconsin, Harley has become the most popular motorcycle brand of all time. And by success, we don’t necessarily mean the best-selling one, but the one that most people and custom shops on this planet think / dream of.

As of 2017, Harley makes around 240,000 motorcycles each year – most of them remain in stock, but a large chunk of them go down to the aftermarket as well. Many other Harleys come from unofficial garages, which do custom races and try to gain attention by using Harley parts and putting the name on builds.

And the internet loves them all. According to a study by an Australian insurance company Direct budget, Harley-Davidson is the most sought after motorcycle manufacturer in many parts of the world.

How many? Well, our world is divided into about 195 countries, and Harley tops the search engine lists in 83 of them. And we mean the biggest, not a forgotten island state.

You can consult the map available in the photo gallery for more details. All of the regions you see in orange are governed by Harley searches, from the United States to the Far East and Northern Europe to Australia’s southernmost point.

There are also other names on the list. In some places people like Ducati or Honda more, so they use Google to search for them. Others go for Kawasaki or Royal Enfield, and there are even some who like to Googling Bajaj.

But a quick glance at the map shows who the real king of the kingdom really is.

Harley-Davidson exits India: American motorcycle brand closes manufacturing plant and sales operations in India as part of new “The Rewire” strategy

September 24, 2020 Diana M. Cuyler Motorcycle Brand

As part of the restructuring process, the company will close its manufacturing plant in Bawal, while significantly reducing its sales office in Gurgaon. Harley-Davidson also announced that its dealer network in India will continue to serve customers for the duration of the contract.

The American motorcycle brand has already started communicating with its customers in the country and will keep them informed of future assistance. However, it is still unclear how the brand will support customers in terms of spare parts, spare parts and future services for vehicles.

The company faced a massive setback in terms of sales in the Indian market. The decline in demand and sales for Harley-Davidson products, along with the COVID-19 pandemic and the lockdown that followed, had a major effect on the brand’s operations.

There were reports in August 2020 that Harley-Davidson had started laying off employees in India, as part of its downsizing of operations in the country. Downsizing its employees was part of the same Rewire strategy.

This Rewire strategy is expected to continue until the end of 2020. This will further lead to a new strategic plan for 2021-2025, called â€œThe Hardwireâ€, which will aim to strengthen the desirability of the brand and products.

This restructuring process also now casts doubt on plans to introduce a new entry-level 338cc offering. With the closure of all manufacturing and sales operations in India, there is no news of Harley-Davidson’s new project. The new 338cc HD was set to take on the Royal Enfield motorcycles in the Indian market.

Thoughts on the closure of Harley-Davidson in India

Harley-Davidson now joins a long list of automakers who have shut down operations in India in the past 4-5 years. The list includes General Motors, UM Motorcycles and Fiat; to name a few. It will be interesting to see how the company now manages services for its current clients in the Indian market.

TVS in talks to buy British motorcycle brand Norton

April 8, 2020 Diana M. Cuyler Motorcycle Brand

Local two- and three-wheeler maker TVS Motor Co. Ltd is in talks with well-known British motorcycle maker Norton Motorcycles (UK) Ltd to own the brand, along with its assets and liabilities, two people familiar with the development said at condition of anonymity.

Norton Motorcycles, 122, ran out of money in January and did not pay taxes. Norton’s last owner, Stuart Garner, with business interests in real estate and hospitality, acquired the legacy brand in 2008.

â€œNorton is currently in the liquidation phase and the UK administration plans to sell the brand, its assets and its product portfolio to raise funds. The company must pay its sellers, employees and creditors, and also pay taxes. So there are a lot of liabilities on Norton right now, â€said one of the two people named above.

Consultants handling the Norton case are in talks with several potential buyers, including TVS Motor, he said.

â€œMaybe now is a good time to negotiate hard,â€ the person said.

Norton liquidation consultancy BDO Global posted a notice on the company’s Twitter account on January 30.

â€œAdministrators take all measures to ensure that customers, staff and suppliers are taken care of and wish to minimize the distress of everyone involved,â€ said BDO Global.

In response to mint“Said TVS Motor:” TVS Group does not comment on any speculation in the market. “

An emailed query to Garner went unanswered until press time.

TVS Motor’s interest in Norton’s assets indicates that it aims to expand its portfolio of mid-size motorcycles in India and other developing markets, the second person quoted earlier said.

Mid-size motorcycles, powered by 250cc-800cc engines, generally offer lighter handling and better fuel efficiency than liter class models.

The midsize motorcycle segment in India is dominated by Royal Enfield, with 350-650cc models on sale. Royal Enfield’s market share in this category was 96% in fiscal 2019, according to industry data.

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