Motorcycle Brand – Page 13 – Velocette Records

Harley-Davidson launches LiveWire, the brand of electric motorcycles (www.livewire.com)

May 10, 2021 Diana M. Cuyler Motorcycle Brand

MILWAUKEE, May 10, 2021 / PRNewswire / – Harley-Davidson, Inc. (â€œHarley-Davidsonâ€) (NYSE: HOG) today announced the launch of LiveWire as a brand of fully electric motorcycles.

(PRNewsfoto / Harley-Davidson Motor Company)

LiveWire is more than a motorcycle. LiveWire plans to redefine the electric, delivering the best experience for the urban cyclist, with personality and soul. LiveWire creates a unique connection between the driver and the vehicle. Today the next chapter of the LiveWire adventure begins.

Jochen zeitz, President, President and CEO of Harley-Davidson:
â€œOne of the six pillars of the Hardwire strategy is to be an electric leader – by launching LiveWire as an all-electric brand, we seize the opportunity to lead and define the electric vehicle market. With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology which will be applicable to Harley-Davidson electric motorcycles in the future.

The first LiveWire branded motorcycle is expected to launch on July 8, 2021 and for the first time at the International Motorcycle Show on July 9, 2021. For more information and updates, subscribe to livewire.com.

Single line: LiveWire draws on its nimble Harley-Davidson lineage disruptor DNA, capitalizing on a decade of learning in the electric vehicle industry and the legacy of the world’s most desirable motorcycle brand.

Motorcycles + beyond: initially focusing on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond.

Virtual HQ: Innovative by design and attracting the best talent in the industry, LiveWire will have its virtual headquarters, with initial hubs in Silicon Valley, California (LiveWire Labs) and Milwaukee, WI.

Marlet : Upon launch, LiveWire will work with participating dealers in the Harley-Davidson network as an independent brand. An innovative go-to-market model will combine digital and physical retail formats, tailoring the experience to the local market and allowing customers to experience LiveWire on their own terms.

Dedicated showroom: seizing the opportunity to lead electric vehicles and innovate throughout the customer journey, LiveWire will operate dedicated electric vehicle showrooms in selected locations, from California. Here, customers will be able to experience the LiveWire brand in an immersive and innovative way.

Technological orientation: With a focus on electric vehicles, LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the motorcycle transformation. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities.

Technology sharing: Harley-Davidson and LiveWire intend to cooperate and share their technological advancements to ensure leading-edge application in their respective base segments.

About Harley-Davidson:
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Build our legend and lead our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with a growing line of cutting-edge, distinctive and customizable motorcycles, in addition to exceptional riding experiences and motorcycle accessories, gear and apparel. Harley-Davidson Financial Services offers financing, insurance and other programs to help Harley-Davidson riders get on the road. Learn more about www.harley-davidson.com.

Caution Regarding Forward-Looking Statements
The Company understands that certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbor of liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such. by reference to this footnote or because the context of the statement will include words such as the company “believes”, “anticipates”, “expects”, “plans”, “could”, “will â€,â€œ Esteem â€or words with similar meanings. Likewise, statements that describe or refer to future expectations, future plans, strategies, objectives, prospects, targets, directions, commitments or objectives are also forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties which could cause actual results to differ materially, adversely or favorably from those anticipated at the date of this press release. Risks and uncertainties that could cause actual results to differ materially from these statements include, among others, the COVID-19 pandemic, including the duration and severity of the pandemic across the world and the pace of the recovery after the pandemic and the company’s ability to meet expectations regarding market demand for electric models, which will depend in part on building the necessary infrastructure, as well as issues noted by the company in its filings with of the SEC, including, but not limited to those described under â€œ1A. Risk Factors â€in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 23, 2021 and in Part II, Item 1A of quarterly reports subsequently filed on Form 10-Q. Shareholders, potential investors and other readers are urged to take these factors into account in evaluating forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this press release are made only as of the date of this press release, and the company disclaims any obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

### (HOG-F)

Cision

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SOURCE Harley-Davidson, Inc.

Harley-Davidson transforms LiveWire into a standalone brand of electric motorcycles – TechCrunch

May 10, 2021 Diana M. Cuyler Motorcycle Brand

LiveWire, Harley-Davidson’s electric motorcycle, is emerging as a stand-alone brand with a new logo and brand identity.

Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $ 29,799, which puts it in the high end for motorcycles. It went into production the following year, with a few dents, including a brief stoppage in production due to a load-related issue on one of the motorcycles. The â€œFirst LiveWire Brand Motorcycleâ€ will launch on July 8. Its public debut will take place a day later at the International Motorcycle Show, Harley-Davidson announced on Monday.

Dealers have struggled to sell the bike to younger and newer bikers, Reuters reported in 2019. Part of the problem was the price, which is in the same category as a Tesla Model S, dealers told the newswire at the time. Given that Harley-Davidson’s hard core is still made up of baby boomers, who are starting to age out of products, the question is whether a new spin-out and rebranding can attract younger riders (and well-off).

The two companies will share technological advancements and LiveWire “will benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure and global logistics capabilities,” said Harley-Davidson. Davidson Monday.

LiveWire will have dedicated showrooms, starting with California, and a â€œvirtualâ€ headquarters with hubs in Silicon Valley and Milwaukee.

Harley-Davidson is one of the nation’s most recognized motorcycle manufacturers, but sales have struggled in recent years. The company’s annual revenue fell nearly 24% in 2020 from the previous year, although this is likely due in part to the economic effects of the coronavirus pandemic. The company also cut 700 jobs from its global operations last summer, as part of a restructuring plan known as “The Rewire”.

More recently, the company launched a five-year strategic plan called â€œThe Hardwireâ€. The plan calls for investing more in the electricity market. The company has already started to move in this direction with the release last November of its Serial 1 Cycle electric bikes. Its Rush / Cty Speed â€‹â€‹model can reach speeds of up to 28 mph and costs $ 5,000.

Harley-Davidson makes LiveWire its own brand of electric motorcycles

May 10, 2021 Diana M. Cuyler Motorcycle Brand

LiveWire, Harley-Davidson’s first electric motorcycle, will now become its own stand-alone brand. The Milwaukee-based company has announced that it will transform its electric motorcycle division into its own company with a distinct lineup and tailor-made retail experience. Harley-Davidson plans to unveil the â€œFirst LiveWire Brand Motorcycleâ€ on July 8 to coincide with the International Motorcycle Show.

It’s a similar move to how Harley-Davidson approached its new e-bike company, Serial 1. The idea is for LiveWire to continue to benefit from its relationship with its parent company while forging its own distinct brand identity. from Harley-Davidson.

Harley-Davidson wants to leave its electrified models on their own terms

It’s a change from how the company has approached its current LiveWire model, in which the Harley-Davidson logo is on the front and center, while the LiveWire branding is virtually non-existent. And that’s a sign that in the future, Harley-Davidson wants to leave its electrified models on their own terms.

“With the mission to be the world’s most desirable electric motorcycle brand, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond,” said Jochen Zeitz, President – Managing Director of Harley-Davidson. A declaration. “LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future.”

There is a new logo and a new â€œvirtualâ€ headquarters, with engineering teams stationed in Silicon Valley and Milwaukee. LiveWire will work with Harley-Davidson dealers as an independent brand, with a mix of digital and physical retail formats.

When asked if this would include online orders, a Harley-Davidson spokesperson responded with a cautiously drafted statement. â€œIt depends on what state you live in,â€ the spokesperson said. â€œLiveWire creates a buying journey that allows us to meet the expectations of a first digital shopping experience, supported by a network of engaged resellers who allow customers to choose their journey and engagement model. “

The question is whether this branding strategy will lead to better sales for Harley-Davidson’s electric models. Last year, Reuters reported that the company’s plan to attract a younger generation of motorcyclists with LiveWire was in trouble, with most pre-orders coming from older or pre-existing customers. Harley-Davidson’s overall sales have stagnated of late after hitting a low point in 2018.

The problem could be that the price, which starts at $ 29,799, isn’t much cheaper than a Tesla Model 3. Dealers have said Reuters that many younger customers were put off by the price.

Harley-Davidson also faces stiff competition from rivals like Zero Motorcycles, which recently partnered with powersports maker Polaris on a new line of electric ATVs and snowmobiles. And as the larger world of transportation goes electric, the company will come under increasing pressure from its shareholders to prove that its vision for the future can pay off.

Royal Enfield file for the motorcycle brand “Shotgun”

April 28, 2021 Diana M. Cuyler Motorcycle Brand

ROYAL ENFIELD recently registered the trademark “Royal Enfield Shotgun”, it looks like a new bike could be on the way!

>Have you ever wondered what MotoGP technology applies to road bikes, well, click here and you’ll see

Or the oldest motorcycle brand in continuous production plans to go back to its roots and release a real shotgun – unlikely.

This was reported by BikeWale among others, who have found the application of the word mark “Royal Enfield Shotgun”, which can be used in: “motorcycles, motorized scooters, scooters, electric motorcycles” as well as many other possible uses.

What will become of the Royal Enfield Shotgun?

Could this Shotgun name be slated for use with the recently spotted cruiser, which has yet to be officially announced? More so, would a new cruiser be part of a revamped approach to the 650 twins, similar to the Continental GT and the Interceptor 650, with two models sharing the same engine but with slightly different approaches?

>Have you ever wondered what MotoGP technology applies to road bikes, well, click here and you’ll see

Aside from the ‘Out of This World’ Meteor 350, the gun theme continues from their UK ‘Bullet 500’ model, so a 650cc cruiser named the Royal Enfield Shotgun 650 makes perfect sense.

It has also been reported that the now Indian-owned brand has also registered various other names in recent months including Roadster, Hunter, Sherpa, Flying Flea – while some can simply be bookmarked for potential use, d ‘others can be set to come out fairly quickly.

I really feel like I say this every time a Royal Enfield story pops up, but if the Sherpa ends up being a Himalayan with a 650cc twin engine, I’ll be a very happy man.

We will keep you posted on this developing story, until then keep your rooms loaded. Keep it Visordown.

Soft Robotics Market Size, Share, Trends, Growth, Price, Analysis, Access, Outlook, Report, Forecast 2022-2027

April 28, 2021 Diana M. Cuyler Motorcycle Brand

The global soft robotics market will be driven by the increase in medical and surgical applications during the forecast period 2022-2027.

30 NORTH GOULD STREET, WYOMING, USA, September 19, 2022 /EINPresswire.com/ — Expert Market Research’s new report titled “Global Soft robotics market size Share, Price, Trends, Report and Forecast 2021-2026′, gives an in-depth analysis of the global soft robotics market. It assesses the market based on its segments such as application and major regional markets of North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Get a Free Sample Report with Table of [email protected] https://www.expertmarketresearch.com/reports/soft-robotics-market/requestsample

Soft Robotics Market Share, Size, Industry Report, Key Player, Major Segments and Forecast

Key highlights of the report include:

Market Overview (2017-2027)

• Historical market size (2020): 1,051.1 million USD• Forecast CAGR (2022-2027): 34.9%

• Forecasted market size (2027): 6,334.1 million USD

The soft robotics market has witnessed substantial growth due to multiple factors. These include the growing new possibilities offered by these robots compared to inflexible robotic technology, as well as the need to build human-friendly machines. Soft robots, unlike conventional and rigid metal robots, are adaptable in nature, presenting attractive future growth opportunities for the market. They can perform biological functions similar to human muscles since they are made of flexible and soft materials, including nanomaterials. This characteristic of soft robots is expected to facilitate their use in a variety of applications, such as medicine, industry, and locomotives, thereby augmenting the market growth.

Advances in soft robotics technology are expected to result in robots capable of lifting large objects, repairing themselves, and climbing to great heights. These features, when combined with human flexibility, are expected to propel the market expansion even further, due to their growing application in construction and related activities.

Malleable materials give soft robots their flexibility, allowing robots to bend and turn with high curvatures, allowing them to maneuver in tight places. This makes them useful in disaster scenarios such as earthquakes or fires, thereby aiding the growth of the soft robotics market by propelling its acceptance during emergency situations. The increased application of soft robots in sensitive environmental settings such as coral reefs or snowy lands is expected to fuel the expansion of the soft robotics market.

Soft robotics industry definition and major segments

Soft robots are made of flexible materials such as polymers, gels, and fluids, and are a sub-discipline of robotics. They have a high degree of elasticity, which allows them to adapt to their environment and change shape if necessary. Soft robots are sophisticated models that, in addition to their mechanical tasks, reflect the life of humans, animals and plants. They are a type of biomimicry.

Read the full report with table of [email protected] https://www.expertmarketresearch.com/reports/soft-robotics-market

On the basis of application, the industry is divided into:

• Human-machine interface and interaction• Locomotion and exploration• Handling• Medical and surgical applications

• Rehabilitation and portable robots

Regional markets for soft robotics include:

• North America• Europe• Asia Pacific• Latin America

• Middle East and Africa

Soft robotics market trends

In the coming years, the market is expected to rise owing to the growing demand for soft robots in medical and surgical applications. The need for gadgets that minimize human involvement has increased significantly following the COVID-19 pandemic, and this is expected to further catalyze the growth of the soft robotics industry. The market is expected to grow owing to the growing need for minimally invasive procedures (MIS). Research efforts in the health sector could lead to new manufacturing techniques. This can enable the development of disposable, patient-specific, inexpensive, and rapidly created MIS devices, which translates into lucrative growth opportunities for the soft robotics industry.

The ability of soft robots to interact with humans, which relies on their ability to handle unstructured environments and adhere to human flesh, is expected to boost the market. The increased use of magnetically navigated and vacuum single-site endoscopic soft robots has also been made possible by advances in technology. In the coming years, this is expected to drive the market growth even more.

Market growth is expected to be facilitated by the easy availability of soft and compliant materials for soft robots that are both cost effective and easy to handle. The added benefit of being less expensive than traditional robots is expected to boost their adoption, thereby contributing to market growth. As a result, soft robots are expected to be widely offered in a variety of medical departments in the coming years.

As traditional bulky contraptions are gradually being replaced by flexible bracing devices, advances in biotechnology have led to the introduction of these robots into dental applications. Due to their compact structure and cost-effectiveness, soft robots are gaining popularity in dentistry, providing the market with more potential growth prospects.

Main market players

The main market players are

• Ekso Bionics Holdings Inc.• ReWalk Robotics Ltd.• Soft Robotics Inc.• Righthand Robotics, Inc.• BioServo Technologies AB• Pneubotics Inc.

• Others

The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Famous British Motorcycle Brand Unveils Brough Superior Lawrence

March 8, 2021 Diana M. Cuyler Motorcycle Brand

By Preetam Bora
| Posted: 08-Mar-21 18:25 PM IST

93,471 Views

See the pictures

The Brough Superior Lawrence is a tribute to TE Lawrence, aka Lawrence of Arabia

Iconic British motorcycle brand Brough Superior, known as the Rolls Royce of motorcycles, is back with a brand new motorcycle. The now-based brand in France released its latest model, the Lawrence, named after one of the brand’s most famous fans, Thomas Edward Lawrence, who owned seven Brough Superior motorcycles in his day. The new model is expensive, flashy, and the design is a mix of nostalgia and modern technology. The name, of course, comes from TE Lawrence, the British soldier and author who ultimately met an untimely death when he crashed into one of his own Brough Superior motorcycles.

Read also: Aston Martin Brough Superior AMB 001 track testing begins

The design of the Brough Superior Lawrence is a bit hit and miss, a fusion of different types of motorcycle design

The new Lawrence model features a liquid-cooled, liquid-cooled, DOHC 88-degree V-twin engine with a displacement of 997 cc and an output of 102 hp and 84 Nm of torque. Priced at around $ 80,000 (almost 58.63 lakh), the Lawrence isn’t affordable and sports a more drastic design than downright good-looking. Nonetheless, with a new carbon fiber bodywork, titanium frame, titanium subframe, CNC machined fork from aluminum and titanium links, and cast aluminum swingarm, the Lawrence stands out. boasts a number of premium components, including a single-shock suspension at both ends. The braking system consists of two 320mm discs at the front and a single 230mm disc on the rear wheel.

The style, ergonomics and shape of the Lawrence mark a clear departure from the classic designs of Brough Superior.

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The style, ergonomics and shape of the Lawrence mark a clear departure from the classic designs of Brough Superior. The overall design is a bit hit and miss, not quite here, and not quite there. But Brough Superior is still hoping the new Lawrence will grab some attention. Only 188 copies of the Lawrence will be manufactured, in homage to the year of birth of TE Lawrence, 1888. Although the Lawrence retains a long and low stance, it still marks a difference from the rest of the Brough Superior range. modern.

For the latest automotive news and reviews, follow carandbike.com on Twitter, Facebook, and subscribe to our Youtube channel.

Motron Motorcycles – A new motorcycle brand from Austria

March 5, 2021 Diana M. Cuyler Motorcycle Brand

Austrian group KSR presented their new brand through a 4-part film series called â€œFollow the Mâ€.

https://www.youtube.com/watch?v=nkfFGU1Goxc

The new brand, Motron Motorcycles, presented in a fresh, yellow theme, reflects the entire brand identity and design of the motorcycles. Speaking of the brand’s model range, Motron Motorcycles’ current lineup consists of 13 bikes from 3 different segments. The bikes are aimed specifically at the entry-level and mid-size segment in the two-wheeler sector with an attractive price / performance ratio.

In-depth review of Motron’s 2021 product line. With an extensive product line of 13 motorcycles, the product portfolio of the new Austrian brand is not limited to petrol motorcycles and scooters. Indeed, among the 13 models, there are three electric scooters as well as a mini electric bike!

The displacement of gasoline motorcycles varies from 50cc to 400cc. On the other hand, the electric models currently offered fall within the European class L1e and are offered with Bosch electric motors of 15,000 W or 2,000 W.

â€œThe launch of the new Motron brand hits exactly the pulse of the times. Especially in times like these, when people yearn for a fulfilling balance in their pandemic daily life, we appeal to a target group who can find in Motron a brand to start a new hobby, a new passion. Our brand slogan â€œGET OUTâ€ underlines our approach to fighting tough times, going out and having fun on a Motron, â€say Michael and Christian Kirschenhofer, owners of KSR Group.

Source: Motorcycles

Range

Gasoline

X-NORD 125

A 124.8cc adventure motorcycle ready for city and country roads.

X-NORD 125 TOURING

Based on the X-Nord 125, the X-Nord 125 Touring contains saddlebags for long journeys.

REVOLVER 125

A 124.8cc urban cruiser with stunning retro styling.

WARRIOR 400

The biggest machine in the Motron range. Motron says the Warrior 400 is for those looking for speed.

BREEZY 50

A modern, air-cooled, low-emission scooter for speeding through the city.

IDEO 50

A fun scooter with a classic Italian design.

IDEO 125

The big brother of the Ideo 50. Motron says the Ideo 125 is designed for city and highway driving.

VENTURA 125

A modern scooter that is fuel efficient and powerful enough for urban and rural roads.

Electric

CUBERTINO

Powered by a 1500W Bosch motor, this Cub-inspired electric Cubertino comes with a stunning look and a range of 56 km. One of our favorites!

WHISPER

VOLTZ

The Voltz is a light machine for the city. Powered by a 2000W Bosch motor and removable Samsung battery, Voltz has a range of 65km.

VIZION

Powered by a 1500 W Bosh motor, the Vizion mini-bike reminds us of the Honda MSX and Benelli TNT 135. A very interesting concept!

Availablity

Motron has announced that the electric models (WHIZZ, CUBERTINO, VOLZ and VIZION) will be launched first. Subsequently, internal combustion models (X-NORD 125, REVOLVER 125, WARRIOR 400, BREEZY 50, VENTURA 125, IDEO 50 and IDEO 125) will arrive in dealerships from the second quarter. Meanwhile, the last two models, NOMAD 125 and X-NORD 400 are expected to launch in the second half of this year.

Motron has announced that they will initially focus on the European market, starting with Germany, Austria, Switzerland, Italy, Spain, France, Belgium, the Netherlands and Greece. The distribution network is expected to expand to other European countries during the year 2021.

Source: Demotos

Why Royal Enfield is no ordinary motorcycle brand, but the makings of an urban legend

February 21, 2021 Diana M. Cuyler Motorcycle Brand

The gold border on the cover of the new book by former business journalist-turned-author Amrit Raj, Indian icon: a cult called Royal Enfield, may seem to indicate that this is another part of a series of corporate golden hagiographies. But, less than halfway, it is perfectly obvious that this is not the case. Raj has been careful to include the smallest details of the struggles and obstacles as well as the efforts of a great multitude of people who have created and supported the Royal Enfield brand.

The book also combs through the occasional missteps that have prompted the brand to thoroughly rethink and then restructure its operating methods, often to the detriment of its loyal clientele. Missteps that created a lot of internal friction, but ultimately fermented the kind of change that built the company’s fortunes and paved its path for the far too crucial decade to come. In a detailed Zoom chat, Raj describes what it’s like to understand RE’s appeal and what made him take a closer look at its non-linear learning curve.

When and why did you decide to chronicle the history of Royal Enfield?
I am not a biker, but I am a keen observer of brands due to the training I had as an economic journalist. And, for some reason, Royal Enfield has always fascinated me. The idea [about writing a book] brewed for some time, but the process started two years ago. If you buy a Maruti Suzuki car, it provides you with excellent service; if you buy a Hero bike, it gives you excellent mileage. But there is nothing tangible that Royal Enfield offers its customers. The mileage is not that great, neither is the service. So what is it about this brand that appeals to people so much? I realized that more than the product, it’s the story it represents. It gives you something that other products don’t have. And you can’t quantify it.

The outlines of the Royal Enfield success story have been frequently discussed and documented. How did you make sure your account was different from these?
Royal Enfield was sold to the Lal family for a sum of Rs 3 crore, and the current valuation of the company is Rs 10,000 crore. Many people have claimed that the business was in the right place at the right time. But if you look at this number, it cannot be by pure chance. They took it from a doodhwala brand to a thousand-year-old brand. You don’t see this transition normally. And I realized it’s not just Siddhartha Lal’s story. Many people have played a role in building this brand. And this book is their story.

Do you think it was the lack of a similar product, or do you think there was something particularly appealing about the Bullet itself that made the success of the RE?
There has always been an aura around the brand, and I think that’s what prompted the Lal family to take over the business in the 90s. Everyone remembers the Bullet. Either their uncle rode it or their father did. Or they borrowed their neighbor’s bike and took him for a ride. When I was a kid, if a Bullet passed by my house, I would go out to see what it was. And even when the bike took off, the thud remained. This curiosity is part of the years of growth of many people of several generations. And that has remained an important part of the brand’s history, even though the brand almost went bankrupt in the 1980s. There was almost nothing, the plants were dead, the machines were dead. But the Bullet was a superstar.

â€œEveryone has a memory of the Bullet. Either their uncle did it or their father did it. Either they borrowed their neighbor’s bike and took him for a ride. come out to see what it was. And even when the bike took off, the thud remained. ”

You have written extensively on the role of former Royal Enfield chairman, the late Rudratej “Rudy” Singh. Would you say there was a chief architect primarily responsible for the brand’s latest transformation? Or has it always been a joint effort?
Over the past 30 years, the brand has had incredible leaders. And they all played their part for a certain length of time. People like Badri Agarwal, Venki Padmanabhan and Rudy – each had their part to play. Siddhartha has always been at the center of the brand, but if you overlook the role of one of these men, I don’t think the Royal Enfield story can be over. Rudy’s entry came at a time when Siddhartha wanted to go global. The company was making a lot of money and Siddhartha believed it was time to bring the brand’s roots back to the UK, where he built this tech center. When you sell 5,000,000 motorcycles a year, you can’t have technical problems. Rudy was brought in with the specific mandate that the culture of the company had to change, the way the company operated in the past would not define how it would operate in the years to come. Rudy came in and brought his marketing brains to Unilever and a lot has changed during his tenure. Sales increased from approximately 3,000,000 units to 8,000,000 units. Profitability increased to 22 percent, which was the highest in the industry.

You also mentioned the friction Rudy endured with the old guard. Something that had been speculated but not widely reported.
It happens in many companies, when a new leader comes in and wants to make some change, you still have some resistance from the old guard. For all the good work Rudy did during his tenure, I think people management could have been a lot better.

What do you think the old guard was doing differently that plagued the company with mechanical issues, which at one point became synonymous with the brand?
They hadn’t realized that what they were doing was not in line with what a typical customer would want. This is where Rudy wanted to make some changes. For example, the Himalayan fiasco that happened, when you’re nine months away from meeting a regulatory standard, you can’t use a previous generation emissions standard. If it’s a new product, it should have new technology. From Siddhartha’s perspective, the idea was not to run after numbers. But with Rudy’s approach, the demand for bikes has grown organically.

Casting company becomes official dealer of famous brand of electric motorcycles

February 6, 2021 Diana M. Cuyler Motorcycle Brand

It’s now easier than ever for residents of North Wales to go green and switch to two wheels, after a Mold company became an official dealer of one of the biggest electric motorcycle brands in the world. UK.

Electric Bike Supermarket, which offers a personalized and tailor-made service by appointment only, will add the full line of Super Soco motorcycles and scooters to its already extensive collection of electric mountain bikes, touring bikes, city bikes and folding bikes.

More and more people are choosing to travel by motorbike or scooter because they recognize the economic and lifestyle benefits it can offer, from more affordable running costs and more efficient trips to the ability to stay isolated on the road. journey during what we now call the “new normal.”

With Super Soco you can add ecological references to the list, because every model in its impressive range is 100% electric. Rechargeable batteries are removable with carrying handles, making them easy to charge from any three-prong outlet in the home, garage, or workplace.

The Super Soco product line is ideal for both existing and new riders. All five models can be driven with just one day of compulsory basic training or, on a driver’s license issued before 2001, without additional training.

The CPx two-seater maxi scooter is equivalent to a 125cc gasoline machine and is touted as the ultimate commuter. The TSX is a 50cc equivalent with a motorcycle frame designed for novice riders, while the CUx scooter is fast, light and great for getting around town. With the TC and TC Max models, the cafe racer enters the electric era. Powerful, responsive and a lot of fun to ride, with a look inspired by the golden age of British motorcycling.

Paul Evans, Founder of Electric Bike Supermarket: “We are very pleased to add Super Soco to the stable of prestigious brands already available at Electric Bike Supermarket.

â€œThis is the first brand of motorcycles and scooters we have worked with, previously we only focused on e-bikes, so it’s really exciting to get into this new area of â€‹â€‹the market.

â€œWe can’t wait to start introducing Super Soco to our customers and to see more people riding green wheels! ”

For more information on how Electric Bike Supermarket can help you go green on two wheels, visit www.electricbikesupermarket.co.uk

For more information on Super Soco, visit www.supersoco.co.uk

Austria’s KSR teases all-new motorcycle brand

February 4, 2021 Diana M. Cuyler Motorcycle Brand

Thanks to the ongoing global pandemic, we have seen an abundance of virtual presentations and teaser videos over the past six months. While the New Year typically marks the end of the new model unveiling season, many brands like Kawasaki and Harley-Davidson have saved the best for last.

Another company that keeps its cards handy is Austrian group KSR, and if its latest teaser video is any clue, the conglomerate could expand to include another brand of motorcycles.

With brands like Brixton Motorcycles, Malaguti, Lambretta and KSR Moto already under its umbrella, KSR Group is the leading importer of two-wheelers in Europe. The company is also the main distributor in Continental Europe of Royal Enfield, Benelli, Niu & Malaguti. Despite this large and diverse portfolio, KSR secured brands for March and Motron last summer. Coincidentally, both nicknames begin with the letter “M,” the initial that KSR’s latest teaser begs audiences to follow.

The video begins with protagonist Max Deep going through the work-from-home scenario we’re all too familiar with at this point. Of course, the endless boredom leads to a daydream where our hero meets “a swarm of yellow lights” and a female voice beckoning him to “follow the M”. What takes place is a montage of Max Deep chasing the dragon through a series of poorly timed naps where he eventually meets a motorcyclist dressed in a racing suit and a mysterious motorcycle key.

The cliffhanger of the video leads fans to the full virtual presentation of KSR slated for February 16, 2021. While the production, writing, and acting are far from Oscar-worthy, the narrative approach is one. good break for those who suffer from teaser fatigue. Yes, KSR pushes us to ‘follow the M’, but at least they don’t follow everyone.